Introduction to Business: Business Overview, Market Analysis, and Marketing and Sales Plan

This presentation provides an overview of a business, including market analysis and marketing and sales plan. It covers the products and services offered, target customers, competitors, and promotional plans. The business, named Serve Natural, will be a partnership firm offering high-quality food packages made with organic, natural flavors, antibiotics, and no-added chemical substances. The target customers are middle-income individuals above the age of 10. The presentation also includes a Porter's five forces model, mission statement, and required capital.

BA30591E – Introduction to Business

Table of content
 Introduction
 Business overview
 Market analysis
 Marketing and sales plan
 Conclusion
 References

Introduction
The presentation aim to deliver business overview, market
analysis also, marketing and sales plan. It will show how
different organisational structure work in the business
environment.

Business Overview
The Type of business and name:
Name of the business is to Serve natural. This business will be a partnership firm as sole-
proprietorship is a separate entity which does not involve engagement of any other person in
business decision. Whereas, partnership is formulate with two or more people in which they share
equal rights in profits and losses.
Types of business:
Sole proprietorship:
Partnership
Limited liability:

What products and services offered by
the business?
 Serve natural provide high quality food packages which are
produced with ingredients like organic, natural flavours, antibiotics
and no-added chemical substances. These food packages include
soups, snacks, candies, cookies and beverages.

Business Overview (continued)
Porter’s five forces model
This model is effective to understand industry competition and
potential market factors.
Threat of new entry:
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitute
Competitive rivalry

Market Analysis:
 Who will be your target customers
STP analysis:
Segmentation: Serve natural will target customer form
above the age group of 10.
Targeting customers: serve natural will mainly target
middle average income.
Positioning: create position through advertising and
discounting.

Market Analysis (Continued)
What is your mission statement?
 Serve natural looks for the health and wealth of the society for which they
contribute in the sustainable business growth.
Who are your competitors?
 Serve natural has their competitors in UK market such as Organic, Tesco, Asda.
What makes you the best?
 The quality and a great taste of food makes the best organic food delivery by
Serve natural.

Marketing and Sales Plan
 How will your customers learn about your business?
Customer will aware about business advertising through online platforms
How you’ll encourage customers to tell others about your business?
 serve natural will encourage customer to give feedbacks and ratings.
How much capital do you need and briefly why?
 The required capital is $50000
What are your plans for promotions and offers?
promotional plans include advertising, campaign through social media
and offers at each product purchase.

Marketing and Sales Plan
 How you will remain competitive
 To be competitive, regular offers, strategies and promotions will be take place.
 What are your 3 goals of successful business for your customers?
 To serve best quality
 provide enriching and delicious taste to meet hunger.
 Remain affordable and money worth.

Summary
Who: Serve natural will be established by two partners.
When: The business will be operate on 15 December 2021.
Where: The shop will be at London. High street market.
What: provide natural and organic food packages.
Why: To reduce health problems and enhance quality of life.
How: the products will be sold through both online and offline platforms.

Reference
 2McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard:
Evidence from a business plan competition in Nigeria. Journal of Development
Economics, 141, p.102369.
 Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship
in generic business plan competitions. Journal of Cleaner Production, 267, p.122076.
 Tokarski, A., Tokarski, M. and Wójcik, J., 2017. The possibility of using the business
model canvas in the establishment of an operator's business plan. Torun Business
Review, 16(4), pp.17-31.