Business Plan for Paradise on the Beach Resort

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
The Business Detail.....................................................................................................................3
Macro- Environmental Overview...............................................................................................3
Market & Industry Analysis........................................................................................................4
Competitor Analysis....................................................................................................................5
Marketing & Pricing Strategies...................................................................................................5
Operations Plan...........................................................................................................................6
SWOT Analysis..........................................................................................................................6
Financial Requirements...............................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A business plan is a document which contains all details of a business in descriptive
form. It defines the main idea on which a business plans to run. It specifies the way in which a
business is to reach the goal starting from marketing, planning financial and operational
strategies. It is considered very important document to attract the investors and also to keep track
record of the planning (Almeida, 2019). Once the basic goals of a business are achieved, a new
business plan is made by the business managers with new goals.
This report is based on the 'Paradise on the Beach' resort which is going to start soon in
Essex at Mersea Island. It also contains PESTLE analysis, PORTER'S 5 force analysis, SWOT
analysis, marketing, pricing and operations analysis and the financial requirements of the resort.
TASK
The Business Detail
'PARADISE ON THE BEACH' is a new Resort which soon is opening near London at
Mersea Island, Essex (UK). In whole of the world, Europe is the most visited country by the
tourist. There are many places in Europe which are worth going and exploring. Our resort is 2
hours away from London which will give our customers good connectivity from there. Paradise
on the Beach offers carefree luxury in the midst of nature. It features 25 luxury villas to relax the
mind and soul and have peaceful stay. There are different kinds of cuisines served from around
the world to savour the taste. Variety for drinks and desserts from around the world will be
served keeping in mind the preferences of all. There will be an entertainment section which
would include karaoke, live music or band, dancing, etc. It will also have a barbecue and open
bar next to the entertainment section on the beach.
Macro- Environmental Overview
Paradise on the Beach is a new resort in UK which is going to provide wide range of
services and products to its customers. In order to serve its customers better it is important to
conduct pestle test for analysing the impact of micro environmental factors on the business.
PESTLE analysis for the resort:
 Political Factors: These factors are considered by which the Government intervention is
present in the functioning of the resort business. All the guidelines given by the