Strategic management of The Bondi Beach, Sydney

Running head: STRATEGIC HOTEL MANAGEMENT
Strategic management of The Bondi Beach, Sydney
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STRATEGIC HOTEL MANAGEMENT
Executive summary
Heritage sites are agents in terms of luring the customers towards the culture. Along with
this, it is also an opportunity for the tourism industries to increase their sales revenue and
profit margins. Micro and macro environment analysis of the tourist spots are crucial in terms
of assessing the prospect of business expansion in the neighbouring countries. One such site
is the Waves Hotel located in the Bondi Beach, a sports and entertainment hub for the
adjacent hotels like the Waves. The presence of dolphin and whales act as a promotion for the
diversified fauna. Sports events commercialize the beach. However, conscious approach
needs to be exposed towards protecting the beach in terms of averting the instances of
environmental pollution.

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STRATEGIC HOTEL MANAGEMENT
Table of contents
Introduction................................................................................................................................3
Environmental analysis..............................................................................................................3
SWOT analysis...........................................................................................................................3
External environment.................................................................................................................5
PESTLE analysis........................................................................................................................5
Porter’s Five Forces...................................................................................................................6
One year strategic plan...............................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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STRATEGIC HOTEL MANAGEMENT
Introduction
Hotel waves caters to the entertainment needs of the customers. It provides quality
services to the customers, when they go for a change from their daily routine. Typical
examples of the services includes efficient transportation facilities and shopping centres
among others. As a matter of specification, Hotel Waves provides quality accommodation
facilities with modern amenities. One of the mentionable facts is the renovation programs,
which upgrades the standards and quality of the services (Evans, 2015). As per the demands,
the demand for weekend standard room was the highest (33%). However, due to the lack of
proper maintenance, the demand declined to 24%. This assignment attempts to establish a
report on strategic management of Waves Hotel located in the Bondi Beach.
Environmental analysis
Environmental analysis of a company or organization denotes its internal and external
environment. For the internal environment analysis, SWOT analysis of the Bondi Beach
would be conducted. In case of the external analysis, PESTLE analysis of the Beach would
be performed. Porter’s Five Forces prove effective in providing an understanding towards the
external influences affecting the business of the Waves hotel.
SWOT analysis
Strengths
125 standards roomsare well furnished, which lures all kinds of customers. 24 hours
customer care services put emphasis on the complaints of the customers regarding the
services. There is a lobby lounge and bar, which acts as a relaxation area for the visitors. The
staffs of this segment serve full time for satisfying the needs of the clients and the customers
(Padilla & Garrido, 2014).