Business Plan for Brew Bean's Cafe

Business
Plan
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Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Rationale for initiating organization and its vision and mission.................................................3
Industry and market along with clear demonstration of understanding of variables at work here
involving a macro/micro analysis of market place......................................................................4
Competitor analysis as well as competitive edge and its reasons of successful market..............5
Segmentation analysis, offering market statistics........................................................................6
Marketing strategy, adopting the 4P’s or 7P’s if it is a service...................................................6
Market growth strategy................................................................................................................8
Resources needed for venture involving source of finance.........................................................8
Risk analysis..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Business plan signifies written document through which objective is accomplished in
timely manner. It aids assistance in executing target and assists in accomplishing goal in pre-
decided period of time. Business plan is significant document that assists in attracting large
number of investor to increase investment within organisation. The current assignment is depend
on innovative business idea related to cafe Brew Bean’s that is situated in UK, London. This cafe
offer different facilities to its user for satisfying them. This topic includes vision as well as
mission of organisation, its competitive edge, assessing segmentation, marketing tactics and
growth of company. In this assignment, the PESTEL analysis is used to consider external
environmental factor for performing different activities in an appropriate manner. In addition to
this, Porter five force model and Ansoff matrix is used for conducting different activities in
proper way (Almeida and Santos, 2020).
MAIN BODY
Rationale for initiating organization and its vision and mission
Significance of Brew bean's Cafe:
 Brew bean's cafe is situated in area; there is not any kind of competition and offer things in
specific manner.
 The cafe offer different facilities in reasonable price that achieve competitive edge and earn
revenue.
Vision:
The vision of cafe is to open happiness as well as positive ambience by offering them
delicious meal or food and also offer unique things to its user. There are different kind of
entertainment concept are also involved in Cafe that assists in generating wider experience of
user (Αργυρός, 2017).
Mission:
The mission of cafe is to appropriate welcoming of user and provide them comfort during
particular phase of time period. They also offer special services to them at reasonable price. This
cafe offers services by using specific method and to generate hospitality venue along with great
experience.
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Industry and market along with clear demonstration of understanding of variables at work here
involving a macro/micro analysis of market place
Internal and external environmental factor can be assessed by adopting PESTEL analysis
as it is used in assessing political, social, economic, legal, technological as well as environmental
element through which the macro company is influenced. There are different kinds of factor
especially economic as well as political element that increases direct effect on organisation. In
context of UK, it is necessary to open innovative business that requires appropriate strategy to
run organisation in an appropriate manner (Vurro and Perrini, 2016). In addition to this, the
PESTEL analysis adopted by Brew bean's cafe is going to be mentioned below:
Political factor it is determined as an element that assists in assessing factor of economy
that influenced by government. In addition to this, government influence new rate of tax and
newly started organisation must pay them. In context of UK, political element is determined as
major issues through which new organisation pays tax rate and also pay interest rate (Flori,
2018).
Economical factor it is used in assessing performance of organisation and its impact
within company. If rate of inflation of organisation will increase, it imposes direct effect on cost
of organisation to survive at market place in long run. The Brew bean's cafe focuses on having a
reasonable price so that every individual person afford but there is a change in economic element
that fluctuate price in an appropriate manner.
Social factor signifies market element through which purchasing trend of organisation is
considered according to taste and preferences of user. This Brew bean's cafe focuses on altering
menu as per preferences and taste of user. There are different kinds of dishes that are preferred
by individual person in order to get menu updated.
Technological factor there are different factors that impose its effect on operation of
business organisation by using innovative technology that assists organisation to run operation of
company in long run and they also focus on updating their technology as per trend in order to
satisfy its user. Brew bean's cafe adopts innovative technology that is preferred in order to attract
large number of individual person according to interior and changes at Cafe.
Legal factor this element impose direct effect on micro and macro element of company
that strictly followed. Therefore, the Brew bean's cafe focuses on having a legal documentation
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