Risk Management and Compliance

The assignment requires a comprehensive analysis of risk management strategies, including the development of key performance indicators (KPIs) and the implementation of a psychosocial safety climate. It also involves an examination of corporate law and governance, as well as the use of SEO techniques and website design methods for e-tourism development. The document must be published on Desklib, which provides best past papers and solved assignments for students.

Running head: BUSINESS PLAN
Business plan
Name of the Student
Name of the University
Author note

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1 Executive summary
The report focuses on maintaining a business plan on ACA Travel Agency, located in
Chatswood, New South Wales. A SWOT analysis is presented that highlights mostly the
opportunities and threat in the market of ACA Travel Agency. The objective of the company
is to provide excellent quality service to the customers. The budget set for the company is
about AUD$500,000 and the breakeven point is set at 3.02 years. The promotional tools
required for the proper service of the company includes the premium and economy services
for the customers.

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Table of Contents
2. General business description.......................................................................................................8
Company description...................................................................................................................8
Officeholders...............................................................................................................................8
Structure.......................................................................................................................................8
Product overview.........................................................................................................................9
Mission........................................................................................................................................9
Vision...........................................................................................................................................9
Company goals..........................................................................................................................10
3. Location.....................................................................................................................................10
About Chatswood......................................................................................................................10
Things to do in and around Chatswood.....................................................................................11
Distance from ACA Travel Agency..........................................................................................11
Property and facility information...............................................................................................11
Advantages and disadvantages of the location..........................................................................12
4 SWOT analysis of the organization............................................................................................12
Strengths....................................................................................................................................14
Weaknesses................................................................................................................................15
Opportunities.............................................................................................................................15
Threats.......................................................................................................................................16
5 Target market:.............................................................................................................................16

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6 Licenses, insurance and legal requirements:..............................................................................17
Licensing:..................................................................................................................................17
Insurances:.................................................................................................................................17
Legal Requirements:..................................................................................................................17
7 WH & S......................................................................................................................................18
Advantages of WHS in workplace............................................................................................18
Fair employee recruitment.........................................................................................................19
Consumer protection..................................................................................................................20
Contract and receipts.................................................................................................................20
8 Communication and consideration:............................................................................................21
Communication:........................................................................................................................22
Management:.............................................................................................................................22
Managers:..................................................................................................................................22
Customers:.................................................................................................................................23
Key stakeholders:.......................................................................................................................23
Suppliers:...................................................................................................................................24
Investors:....................................................................................................................................24
Society:......................................................................................................................................24
8 Communication consideration:...............................................................................................24
Stakeholder category:............................................................................................................24
Data theft:..............................................................................................................................25

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Cost:.......................................................................................................................................25
9 Production plan:..........................................................................................................................25
Key Prouction issues:................................................................................................................25
Steps of production planning:....................................................................................................26
Contingency plans:....................................................................................................................27
11. Risk management.....................................................................................................................36
13. Key Performance Indicator (KPI)............................................................................................37
14. Policies and procedures...........................................................................................................38
Financial....................................................................................................................................38
Human Resource........................................................................................................................38
Purchasing..................................................................................................................................38
Recordkeeping...........................................................................................................................38
Total Quality Management........................................................................................................39
15 Record keeping:........................................................................................................................39
WHS risk mangement:...............................................................................................................39
Employee documents:................................................................................................................40
16. Company staffing.....................................................................................................................40
17. Finance.....................................................................................................................................40
Important Assumptions..............................................................................................................40
Start-up cost...............................................................................................................................41
Profit and Loss Statement..........................................................................................................41

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Cash Flow Statement.................................................................................................................42
Break even.................................................................................................................................43
18 Marketing..................................................................................................................................44
Purpose of Marketing Plan........................................................................................................44
Marketing Strategy....................................................................................................................44
Product...................................................................................................................................44
Price.......................................................................................................................................46
Place.......................................................................................................................................46
Promotion..............................................................................................................................47
Marketing Objectives.................................................................................................................47
Tactics........................................................................................................................................47
Affordable pricing.................................................................................................................47
Behavior driven marketing message......................................................................................48
Website personalization.........................................................................................................48
Highly targeted market segmentation....................................................................................48
Target Market............................................................................................................................49
Advertising and Communication...............................................................................................50
Newspaper and Magazine Advertisement.............................................................................50
Mass Media Advertisement...................................................................................................51
Social Media Advertisement..................................................................................................51
Pricing........................................................................................................................................51

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Marketing Plan per Year............................................................................................................52
Marketing Budget......................................................................................................................52
Bibliography..................................................................................................................................55

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2. General business description
Company description
ACA Travel Agency provides premium and economic quality services to people in
the locality. The company was established in Australia in the year 1999. The company was
first set up in Chatswood in the New South Wales. The company was started by Robert with a
starting capital of about AUD$50,000. Robert’s friends, Samuel and Adam were the investors
of the company. The company even rented a loan of 6% from ANZ to stabilise the financial
condition of the company. In this regard, the officeholders of the company can be identified
that have contributed greatly for the cause of the company.
Officeholders
The major officeholders that have helped in setting up the company consist of Robert
and his two friends Adam and Samuel. The initial funding for the company was provided by
Robert who had developed the company in New South Wales keeping in mind the success of
travel agency in the country. The ownership of the company was based upon the signing of a
legal contract set up between the owner and the investors. The company was registered under
the guidelines mentioned in the ASIC and relevant fees were paid based on the legal laws
governing the company.
Structure
ACA Travel Agency is registered under the Registration of the Company Act. There
are mainly two ways of registering a company. One method is by establishing contact with a
private service provider and the other is by lodging a paper form with the assistance from the
ASIC (Asic.gov.au 2018). ACA Travel Agency selected Registered Company business to

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gain certain advantages that include minimising tax liability and avoiding conflict with
founders.
Product overview
ACA Travel Agency provides opportunities to the customers by giving them various
deals from which they can register their travelling experience in the city. The products of the
company include Premium Business Package, Economic Business Package, Premium
Sightseeing Package and Economic Sightseeing Package. The Premium Business Package
helps the company to earn revenue of AUD$550,000. The annual maintenance of the
company is estimated at 3% capital equipment with the annual tax rate of 30%. Analysis have
shown that the cost of goods sold per year AUD$220,000.
Mission
The mission of ACA Travel Agency is to provide the customers with an authentic and
enjoyable tourism experience while maintaining the sustainability of the environment. The
sustainability factor plays an important part in the development of a successful business
entity. The company tries to provide experience to the customers that they will cherish for life
and retain their loyalty to the customers.
Vision
The vision of ACA Travel Agency includes:
 Being a leading travelling agency in the country
 Provide excellent customer service
 Lead holidays towards the eco-friendly environments within the country
 Maintain sustainability and environmental tourism
 Establish a strong and recognisable brand within the domestic market
 Built more competence and recognition in the international market

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 Develop youth tourism
 Support the local people and workers by collaborating with them
 Set up partnership with the youth food movement
Company goals
In 20 years, ACA Travel Agency aim to attain certain goals that have been set up by
the company. The goals include:
 Building a brand awareness and reputation along with a good image in the tourism
industry
 Improve the relationship with the customers so that the company can maintain its
success in the market
 Develop a website as in the modern world, people tend to follow the details provided
in the website for the betterment of the organisation
 Provide quality services so that the loyalty of the customers can be developed
3. Location
About Chatswood
Chatswood is located in New South Wales and is a major business and residential area
in the Lower North Shore of Sydney. The place is located 10 kilometres north of the Sydney
central business district and is the administrative centre for the local Government of
Willoughby (Airbnb.co.in 2018). The business district of Chatswood reflects the high-rise
building and crowded shopping centre. Thus, setting up a travel agency in this location can
help in developing the area as well as help in gaining reputation of the tourism sector.

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Things to do in and around Chatswood
Chatswood attract tourists from all around the world and from the neighbourhood
cities. Some of the exciting places that people can visit in Chatswood include Chatswood
Golf Club, a sports centre set up mainly for the playing golf, Willoughby Museum that helps
in with holding the natural history of the country and city, Lane Clove Tennis club that
provides opportunities to be witness to some tennis matches. These places enlighten the
importance of the place and try to develop a rich cultural heritage.
Distance from ACA Travel Agency
The distance of the above-mentioned places from the ACA Travel Agency ranges
from walking time to travelling by bus or car. The local attractions, shopping centres and the
museum have different ways following which the agency can be reached. Guests coming to
the city from Sydney can board flights and reach the city by making contact with the travel
agency. At 2.9 per square kilometre, ACA Travel can complete the entire tour of city within a
day.
Property and facility information
ACA Travel had been set up in 1999 and the company have evolved since that time.
The renovation of the company was done a couple of years ago to remain aligned with the
new technologies in the business. The fact that the company uses bus and local trains to help
the customers travel from one place to another provides an opportunity for attracting tourists
looking to travel in a pocket-friendly price.
Advantages and disadvantages of the location
The advantages provided by the location are the fact that Chatswood is one of the
places that offers great scenic beauty. The existence of the museum provides opportunities for
children and other tourists to learn about the history of the city. The infrastructure of the city

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is beautiful and it provides easy connection of roads to other cities in the country. However,
certain disadvantages exist such as the renovation costs of the roads and railways. The fact
that the city is located at a fair distance from the major cities makes it expensive to hire
workers from the outside. The low population rate and the less opportunities for growth in
career make most of the citizens’ travel to other parts of the world.
4 SWOT analysis of the organization
In this section of this report a swot analysis of ACA Travel agency is performed. It is
a matter of fact that when online ticket booking and hotel reservations were introduced,
various business heads predicted that the travel business and the travel agents’ business is
going do get deeply affected by this. The introduction of online ticketing and room booking
has been under public access for more than 20 years now and the travel business have not
been affected that much. A swot analysis is being done for ACA travel agency whose
management is looking forward to establish a new branch in Chestwood in New South
Wales.

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Figure: SWOT framework

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Source: (Jin 2017)
SWOT analysis ACS Travel agency
Strengths  Huge dealings with airlines
companies
 The agents know what they are selling
 Global recognition
Weaknesses  Not adapting to the market changes
 Justifying the organization’s value to
the clients
Opportunities  Using social media as a platform to
promote the organization
 Satisfying established customer base
would allow to increase the customer
base
 Ability to adapt to the market changes
Threats  Natural disasters
 Terrorism
 Global economic recession
 Not being able to attract young
generation
Strengths
To mention the strengths of ACA travel agency capitalizing on which the
management will establish a new branch in Australia are mentioned in this section (Corones
2014). It can be said that the employees of the organization have a detailed knowledge of the

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products they are selling to their clients and thus they can help their customers to make a
correct decision. The travel agents of the organization can help the client by allowing them
to get different packages or services from the packages that they can book online. Apart from
that, the websites and online promotions of the business organization made it globally
recognized company. These pillars of strength of the organization are helping the
management to establish a new branch in a foreign market.
Weaknesses
There are numerous weaknesses of the organization ACA Travel agency which needs
to be taken care of by the management before establishing a new branch in a foreign market.
on of the major weaknesses of the organization is that there are there are many agents of the
organization who proudly promise the clients of the company regarding providing exciting
packages and services to get a contract or just to finalize a deal (Jin 2017). When the
organization cannot fulfill those things that directly affect the reputation of the business and
in tourism industry, the reputation of the organization helps to increase and maintain the
customer base immensely. The management’s inability to adapt to the market changes has
become another major weak point of the company that needs to be solved to secure
profitability in a foreign market.
Opportunities
There are various opportunities for the management of the organization to improve
salability and to secure the profitability of the organization. If the management of ACA travel
agency agrees to embrace the latest technologies that would significantly improve the
situation and they would be able to attract more customers (Corones 2014). The management
of the organization also can educate the clients regarding the exciting new packages they
offer and how can the clients get benefits from the new packages and services provided by
the organization. As they are going to expand their business in a new market, they will get the

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chance to motivate the young generation to seek help from them regarding travels as they can
ensure the security that they would naturally seek.
Threats
In today’s world, the greatest threats that a travel agency can anticipate are the natral
disasters and terrorism. In today’s world, terrorist activities are reducing the profitability of
the travel agencies significantly, as these activities potentially decrease the needs of the
travelers to travel the world. The global economic recession is also responsible for the
individual’s reduced wish to travel as nowadays travelling can be seen as extra expenditure to
many persons. The management’s inability to attract young generation to choose their
organization as travel agency is another increasing threat for the organization; as until and
unless they adapt to the latest technologies the situation would not improve.
5 Target market:
ACA Travel Agency would target and segment its market based on three grounds,
namely, type of customers, income of customers and destination wise. The first ground of
segmenting the target market of ACA Travel Agency would be based on types of customers.
The travelling company would serve both domestic and corporate customers. The company
would aim to acquire domestic customers who visit places for excursions and relaxation
purposes. The corporate customers would consist of business organisations, which send their
employees out of stations for meeting and for excursions (Smith and Font 2014). The travel
company would target customer based on their incomes. It would arrange premium travel
packages for the upper class customers like stay in five star hotels. The travel packages
targeting middle customers would consist of low cost tours and accommodation facilities.
The company would aim customers travelling to local destinations around Sydney and far off
destinations. The tourists would also be able to avail car rental services when they go for

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sightseeing. Targeting both upper and middle class customers would allow ACA to earn huge
revenue (Sozinova and Fokina 2015).
6 Licenses, insurance and legal requirements:
The following are the licenses, insurance and legal requirements which ACA Travel
Agency would require complying with in order to operate as a tour operator in Australia:
Licensing:
ACA would require acquiring licenses to operate successfully in Australia. The travel
agency would need obtaining registration of operating in the capacities of travel agents,
accommodation providers and tour operators (business.gov.au 2018).
Insurances:
ACA Travel Agency would require insuring its assets and employees to operate in
Australia. According to the Australian law, the company should acquire workers’
compensation, public liability insurance and third party personal injury insurance. The
company must insure its machinery against breakdown and other eventualities, which can
hamper the smooth operations of the business (safeworkaustralia.gov.au. 2018).
Legal Requirements:
ACA would require complying with legislations like Competition and Consumer
Act 2010, Australian Consumer Law, Trade Legislations and State Tourism Licensing.
The travel agency would be dealing with a large number of stakeholders like consumers,
insurance companies, hotels and governments. This means that the travel company should
follow laws like Anti-Money laundering and Counter terrorism financing Act 2006.
ACA would be required to comply with liquor laws, food standard laws and Quality
Accreditation Laws to operate in the country (safeworkaustralia.gov.au 2018).

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ACA Travel Agency would require complying with the Workplace Health & Safety
Laws particularly the laws in power in Sydney to function in the country and employ human
resources. The WHS laws include Safe Work Act 2008, national marine safety laws and
standard of safe driving practices (safework.nsw.gov.au 2018).
ACA should in addition to these registrations and licenses specified above should
comply with financial laws like GST. The business firm should also comply with the laws
functional within NSW.
7 WH & S
Work health and safety or occupational health and safety include the migration and
assessment of risks that can affect the health welfare and safety of the workforce and other
stakeholders of a business organization in the workplace. There are some legal requirements
that the business leaders should abide by to comply to the standards set by the federal
government of the country where the organization operates.
Advantages of WHS in workplace
1. It would boost the morale of the employees
2. It would help to increase the productivity
3. It would help to reduce company costs as having proper wh&s in organization would
effectively reduce injury costs and employee compensation costs.
4. It would provide a positive environment in the workplace
Equal employment opportunity and anti-discrimination
In the market of Australia, it is seen that state and national laws cover equal anti-
discrimination and employment opportunity (Shafiee, Rahimzadeh and Haghighizade 2016).
The managements of the business organizations need to abide by these laws, because as a

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business leader, the owners should know the responsibilities and the rights under human
rights and anti-discrimination laws (Jin 2017). Implementing these owners can surely expect
to experience improved productivity and profitability as well.
Fair employee recruitment
Taking on the individuals who face troubles regarding employment is frequently
looked at by the managements of the business organizations and can become an effective way
to diversify the skills of them in the workplace (Corones 2014). The business leaders should
require these laws to create a positive work environment within the workplace. The
management should understand the funding and schemes of incentives should be available in
the organization for the individuals who have any sort of disability. The human right
commission of Australia also provides guidelines for staffing purpose for the business
leaders.
Merits of diversity in workforce
 Young generation at work
 Employees with matured age
 Individuals with disability
 Indigenous people getting employed
 Overseas recruitment
Consumer protection
Australian Consumer Law (ACl) is the national law set by the federal government of
Australia for protection of the consumers and for fair trading practices. The management of
ACA Travel agency should abide by these laws to ensure the best interests of the company
and to increase the reputation of the company (Shafiee, Rahimzadeh and Haghighizade 2016).
The management of the organization should abide by the set standards and those are;

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1. The company should use appropriate technical knowledge while providing the
services
2. The management should ensure that the services they ae providing suits the
requirements of the consumers
3. The management of the organization should be able to supply the services within the
set time frame
Contract and receipts
Consumer contracts
When the management of ACS Travel agency receive a booking from a consumer,
they would get into a contract where there will be terms and conditions of the deal. The
contracts can be made by signing a document, clicking I agree button in the website or
agreeing over phone.
Receipts
The management of ACS Travel agency should provide an authorized bill to the customers in
order to provide a proof of the financial transaction. The management of the organization
should provide a proof where the name of the business, ABN or ACN of the management,
date of contract and the products and services that are going to be delivered should be
mentioned. The receipt can be delivered to the clients of the company either digitally or by
providing a hhard copy of the bill (Corones 2014). In some occasions the customers can ask
for an itemized bill that may include the prices for the services, the number of labour hours
and the list of ingredients or materials used for delivering services; in short a break up of all
the costs of the company. In such occasions, the management of the organization should
provide such bills to the clients in order to avoid any types of legal consequences (Shafiee,
Rahimzadeh and Haghighizade 2016).

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There can be situations where the customers may want to cancel the order, and to
avoid incurring loss, the management should include a cancelation policy in the contract to
avoid incurring loss.
8 Communication and consideration:
Communication and important considerations:
The communication plan of ACA would embrace all the stakeholders both external
and internal. The internal stakeholders would include the management body of the travelling
company and their employees. The extrenal stakleholders would incude the government, the
investors, the contractors, suppliers, employee unions and society in general (dos Santos,
Méxas and Meiriño 2017). The communication channel of the company would conists of two
way communication which would consider thre requirements of both internal and external
stakeholders. The communication channel would include:
1. Emails
2. Letters.
3. Conferences
4. Cloud computing
5. Digital platforms like the official website of the company.
Communication:
The following are the main stakeholders, which the company should communicate with to
operate smoothly:

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Management:
The management body of ACA is one of the most significant internal stakeholders.
The employees of ACA should communicate all the siginificant market information to the
management because they form strategies based on the information. The management
strategies formed by the management provide direction to all the departments to operate. The
members of the management use conferencing and email to communicate important data
among them. The management use emails, meetings and teleconferencing to communicate
information like instructions and directions to the middle level managers (Magli, Nobolo and
Ogliari 2017).
Managers:
The communication channels, which managers use, consist of emails,
teleconferencing and meetings. The managers would emails and meetings to gain
instructuions and directions from the upper level management. They would provide feedback
to the upper level management using various channels like teleconferencing and emails on
the market information and employee suggestions. They would on the other hand use
methods like meetings to communicate the directions from the senior management to their
subordinates (Gasparyan et al. 2015).
Customers:
The communication channel the travel company would use to communicate with the
customers would depend on their types. The company would advertise its packages and offers
on the official website to communicate them to both business and individual customers. ACA
would also give special offers for its regular business customers and inform them about the
same by letters. The individual customers who would express interests on the packages of the
travel firm would be able speak to the agents on the helpline numbers available on the
website of the company (Font, Garay and Jones 2016). The company would communicate

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customer specific information like dates of travel, special rates allowed to premium
customers and discounts to loyal customers through emails to maintain their confidentiality.
Key stakeholders:
The key stakeholders would consist of government bodies, financial institutes funding
its operations, employee unions and local government bodies through letters and emails. The
company would also incorporate new laws and policies it adopts in response to the feedback
from these bodies on its official website (Cardwell, Williams and Pyle 2017).
Suppliers:
ACA Travel Agency communicates sensitive business information to suppliers and
contractors using communication channels like emails. When the company has to
communicate with several suppliers simultaneously, it uses channels like telecommunication
to communicate with them.
Investors:
ACA communicates with its investors using emails and conference channels. This
enables the firm to attract investment from these investors, which attribute the firm with its
finacial strength.
Society:
ACA communicates with the society in general using channels like advertising to
promote its corporate social responsibilities. This communication enables the travel company
project it’s socially responsible image in the society, which boosts its goodwill (Font, Garay
and Jones 2016).

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Communication consideration:
The following are the factors, which ACA would consider while communicating with
the different categories of stakeholders mentioned above:
Stakeholder category:
ACA while deciding an appropriate communication channel to communicate with the
stakeholders should consider the type of stakeholders. For example, while communicating
directives of the apex management to the employees, the most appropriate method would be
meeting. Official letters would be the most appropriate channel to communicate information
to the local bodies and important business customers like MNCs (Cardwell, Williams and
Pyle 2017).
Data theft:
ACA would require considering the data thefts and cyber security issues to form
strategies to counteract them. The company should mandate all the users of its system and
databases to use passwords to access data. The customers, both business and individual
should be given login ids and passwords to access their accounts. This would ensure that
hackers do not get access to the databases of the company (Gasparyan et al. 2015).
Cost:
ACA while choosing appropriate communication channels should consider cost to
company as an important criterion. For example, the managers can communicate directives of
the upper management using meetings. The travel company can opt for emails to
communicate with individual customers. Thus, the communication strategy of the company
should be aligned to the cost effectiveness strategy.

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9 Production plan:
The production plan of ACA Travel Agency would be designed to meet the business
requirements, steps of production and contingency plans.
Key Prouction issues:
The follwing are the key production issues ACA could face while operating in
Chatswood:
1. Threats from the international travel companies like Thomas Cook, with bigger ranges
of products to suit the needs of the different types of traveller. These bigger
international companies enjoy stronger goodwill compared to ACA. Moreover, they
provide wider ranges of products like travel packages, foreign exchange services and
travel insurances, thus taking all round care of the customer. These establsihed
international travel companies pose serious threats to ACA and its business
production.
2. The next production issue, which ACA may face in the future, consists of competition
from the other local travel companies, which provide similar offers to customers at
almost similar rates.
3. The next issue consists of increase in rates of hotels and car rentals, which in turn
raise the cost of production of the firm. This would compel the firm tio raise its prices
which may repel middle class customers (Gasparyan et al. 2015).
Steps of production planning:
The following are the steps of production planning which ACA should adopt the
counteract the above issues:
1. The company must first conduct a study of the travel market to gain information about
the present competitors both international and local.

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2. The company must then study their strengths and weaknesses against its own
strengths and weaknesses.
3. The company should form strategies to counteract these issues (Cardwell, Williams
and Pyle 2017).
Contingency plans:
ACA must form contingency plan to deal with any unforseen situation. The following
is a layout of a contingency plan, which the firm can adopt:
1. ACA must set aside a reserve fund to deal with unforseen situations, which are
capable of having serious impact on its business. For example, if a car suffers
breakdown, the company must be able to replace it with a new car to continue smooth
tourist service.
2. The company must maintain an additional stock to ensure smooth travel services to
customers. For example, if a certain accommodation gets booked, the firm must make
arrangement in hotel of similar status (Gasparyan et al. 2015).
3. ACA must maintain supporting crew of important staff positions like travel guides to
ensure that it is able to provide uninterrupted services to tourists in the event of injury
of a guide due to accident.
4. The firm must maintain multiple sources of finances to provide it with business loans
to ensure interrupted business production. For example, if a certain bank rejects a
business loan application, the company should have the option of approaching a
second bank for the loan sanction (business.gov.au. 2018)
10. Purchasing Plan
Purchasing Plan is one of the most important considerations of a company. A proper
purchasing plan is utmost necessary to properly start and run the business accordingly

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(Beirman 2018). The management of ACA Travel agency will have to work with added
responsibility to make sure that their new branch in Chatswood does not face any problems
and the travelers can enjoy the ultimate experience while availing their services. The main
objective of the purchasing department of the organization will be to reduce costs but also
provide the best services within the most competitive pricing policy. The most effective
policy of ACA travel agency will be to mark out and select the most appropriate suppliers
and products to meet the demands of the customers. The selection of the right persons is
important to manage the purchase methods of the organization. The purchasing department of
the organization has a number of tasks under its belt which includes;
1. Identification of the need for purchase
2. Selection of the things to purchase
3. The selection of the proper set of suppliers after considering the quality, price and
the time within which the suppliers can supply the materials
4. The ordering of the goods
5. Check the condition of the materials after receiving them
6. Inspection of all the necessary documents on receiving the purchased items
7. Recording the items purchased after every such agreement
Purchasing Policies
ACA Travel Agency must purchase the necessary items with responsibility without
disturbing the local community, the environment and the customers. The company must
appoint a purchasing team led by some experienced individuals to avoid any unnecessary
disturbance that may hamper the cause of the travel agency. Proper maintenance of all the
necessities will help the organization to provide a wonderful experience to the service users
as well as ensure their sustainability in Chatswood.

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Some of the main principles that must be considered by the organization while purchasing
are;
1. The most important consideration is the need of the travel agency for making the
purchase
2. The agency must keep into consideration to purchase products from those suppliers
who promote healthy purchasing procedures and ensure least or partially no damage
to the environment
3. The agency must keep in mind to purchase most of the necessary items from the local
vendors and suppliers by ensuring quality and guarantee of the products. This helps
them to ensure the delivery guarantee.
4. The management of ACA Travel agency must also ensure to buy energy efficient and
technologically sound products to gain a competitive advantage over the other rivals
in the market.
5. The travel agency must make necessary arrangements or sign agreements with the
Government or other agencies to operate their business in a much smoother way
Purchasing Terms and Conditions
The terms and conditions must be addressed clearly so that the management does not
face any problems while communicating with the suppliers, as well as the service users of the
organization.
1. Supplier Responsibilities- The supplier to ACA travel agency must ensure tto provide
the best services or products whenever necessary and within time to maintain a steady
and healthy relationship and increase the scope for further business.
2. Problem in Supply- Any problems in supply must be addressed in the appropriate
manner to make sure that no problems arise in delivering proper services to the

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tourists. The motto of the organization must be to provide the best service to the
tourists.
3. Compliance of the rules and Regulations- All the rules and regulations must be
followed and inked by both the management of ACA Travel agency and the suppliers
according to the present laws. The legal terms and conditions must be clearly
mentioned within the written documents and must be clear to both the parties to avoid
any misunderstandings in the future. It is utmost important for the organizations to
carry their operations under the laws to avoid any complications.
Purchasing Procedure
The purchasing procedure of a travel agency must follow a number of steps to ensure
the success of the organization. The process in which ACA travel agency will purchase the
goods will help the organization to gain success in their maiden business operation in
Chatswood. Some of the main process includes;
1. Initiate the process of purchase
2. Identification of the suppliers
3. Obtaining the necessary information about the suppliers
4. Selection of the supplier
5. Provide the purchase order to the selected supplier
6. Making necessary agreements with the supplier specially with railways, restaurants
and many other as such
7. Checking the quality and terms of the service
8. Making the necessary payment
Contingency Planning

30BUSINESS PLAN
`Contingency Planning is an alternative planning to a certain event in case of
unforeseen circumstances that cannot be predicted earlier. Every company irrespective of the
sector to which they belong always has a ready contingency planning to avoid any slip ups
(Lee et al. 2015). The mentioned Travel Agency must prepare a contingency plan before they
start their commercial operations. Before the preparation of the plan they must consider some
key elements like;
1. Inform the tourists of the latest developments
2. Keep adequate substitutes to cope up with the crisis
3. Must make sure to obtain the signature of the tourists before the start of the tour in case
of any emergency situation
4. Must have efficient and experienced people in the ranks to avoid or face such
challenging situations
Area Contingency Plan
Emergencies  Planning evacuation
 Making sure everyone has a proper
insurance
Accidents  Trained personnel in ranks
 Quick response teams in place
Supplies  Back up or substitute suppliers in
place
Financial  Reduction in the operational cost
without compromising the service
provided to the tourists

31BUSINESS PLAN
Suppliers
In general there are lots of suppliers to a travel agency on which the company is
dependent for getting right kind of supplies. The suppliers of a travel agency may include;
1. Airlines
2. Hotels
3. Cruises
4. Railways
5. Restaurants
However the report here specifically discusses about Chatswood which is a business
district near Sydney. Therefore the main suppliers of ACA travel agency will be;
1. Railways- Railways will serve an important backbone of the organization as because
the area is well connected by a number of railway lines. The Northern and Western
lines of the Sydney Train network connects the area.
2. Metro- Sydney Metro which is under construction passes through Chatswood can be
one of the attractions of the city.
3. Buses- Apart from the Sydney buses the company has also plans to place order for a
number of super luxury buses to meet the demand of the tourists. The buses will
surely be an easy source of transportation to a number of different tourist attractions
of the mentioned area.
Apart from this there are a number of other suppliers without whom the company will be
unable to operate. This includes the suppliers of necessary equipments, office furniture, legal
advisors, secondary dealers and many as such.

32BUSINESS PLAN
Total Quality Management
Total Quality Management refers to a particular system of management which
considers a particular policy that each and every member of the organization irrespective of
his post must be dedicated to maintain a high standard of work in each and every aspect of
the different operations of the organization (O'brien 2015). Tourism activities in Chastwood
have a huge prospect and the fact that it has been unexplored until now is the main reason for
ACA travel Agency to open their branch in this modern business district of Sydney. The
involvement of a large number of local and international participants, tour operators, travel
guides will help the area to be one of the best tourist attractor (Ayazlar 2014). Thus it is the
primary importance for the management off ACA to focus on the quality management to
ensure their success as well as sustainability in the new area. Service delivery, Quality,
demand of the customers and proper communication are thus very much necessary elements
to ensure a proper quality management for the organization.
The company thus has to use the principles of quality management to achieve
accreditation of the International Standards of the Organization (ISO) and also the global
recognition of the quality of tourism services (O'brien 2015). The International standard
recognition will help the company ensure that all the activities of the management of the
following business will be determining the objective, quality, policies and responsibilities to
represent them in the quality specific system that includes the quality, planning, quality
control and many more as such. The implementation of the Total Quality Management
system for ACA Travel Agency will help the management of the business to effectively work
in coordination with all the departments and lead the company towards performance and
success. However the main aim of the quality management is to ensure the ultimate
satisfaction of the customers and provide them with high quality services so that they are
satisfied enough to avail the services again in the future (Cerny 2015).

33BUSINESS PLAN
11. Risk management
There are risks in the travelling business, which needs to be responded at a faster rate
regarding the happening of the events. The risks need to be monitored on a continuous
manner so that it can be mitigated and the business can be done in an efficient manner. The
company needs to have a better understanding regarding the procedures and policies by
providing training to the staffs and monitoring their movements on a continuous manner.
It is important for the company to use the tools that are present in communication in
an effective manner. This will help the company in communicating with the necessary
departments at the time when they are in danger and the process of mitigation can be done
effectively. The company needs to take help of an online software platform known as
Travelport Locomote, which will help the company in tracking their employees in an efficient
manner. It will also help in giving alerts to the designated personnel when the cars along with
the clients are going towards the destinations that are highly risky. Additionally, the
managers of the company need to be proactive so that they can mitigate the risks when they
proceed to the destinations that have risks in it.
The company will try to educate the staffs regarding the systems of management and
the processes that are present in their procedure so that they have a prior knowledge of the
policies that are being followed within the organization. The programs related to educating
the employees regarding risks will help the company in providing them a knowledge
regarding the correct procedures that needs to be taken up at the time of an emergency
situation. This strategy will help the ACA Travel Agency in mitigating the risks that are
associated with their company.
The tour packages that are in the mountainous terrain has to have a guide or an
employee who has a training till level one in mountain guiding. This will help the company in

34BUSINESS PLAN
providing guidance to the clients who do not have any knowledge regarding the
mountaineering activities. The senior management panel of the organization needs to have a
supervisor who has completed a course in Mountain Guiding 3 so that they can provide all
forms of assistance to the staffs.
The package that includes sightseeing in wilderness areas will be accompanied with a
staff that has better knowledge regarding the reading and using of GPS instruments. It will
help the staff in guiding the clients towards better experience in the forest adventures by
reading the maps and using the compass in a better manner. This will ensure that the
customers can be guided in a safe manner and necessary personnel can be contacted when
there is an emergency situation. The staffs will also be trained in a course known as
Wilderness First Responder (WFR), which will help in providing guidance to the staffs
regarding the illness or accidents that may take place among the customers. The staffs will
manage the crossing of rivers within the forested area in an efficient manner and proper
safety measures will be taken up so that it does not cause any loss of life such as with the help
of rope.
13. Key Performance Indicator (KPI)
According to Parmenter (2015), Key Performance Indicator (KPI) refers to certain
measures that compare the performance of a particular organisation or the product it serves.
In the case of ACA Travel Agency, the staff and employee KPI is measured by the
percentage of wage cost and the total labour hours. The training KPI is measured by
analysing the cost required for the training of the employees so that they can be effective for
the organisation. At the same time, the quality of services provided make up the purchase
KPIs for the company.

35BUSINESS PLAN
14. Policies and procedures
Financial
The Finance Authorisation Policy in which every transaction is recorded calculates
the finances of the company. This policy needs to be read keeping in mind the benefits it
provides from other financial plans. The bank account policy also needs to be followed
keeping in mind the rules and regulations of ANZ bank.
Human Resource
To ensure that the business continuous in a legal manner, ACA Travel Authority
requires a comprehensive HR policy that needs to be formed based on the legal obligations of
the law. Policies such as Equal Employment Opportunity, Security of personal details,
Occupational health and safety needs to be maintained by the company.
Purchasing
For the purchasing purpose, it is necessary to review the purchasing method of a
company. The purchasing method need to be loan free so that a company does not have any
problems during its financial crisis (Monczka et al. 2015). A monthly review of the debtors
can help in analysing the financial condition of the company and the required amount that is
due for the company. In the case of ACA Travel Agency, the purchasing of products required
for continuing the business includes high-tech machinery for ensuring smooth travel of the
customers.
Recordkeeping
Recordkeeping includes the financial maintenance of business records. According to
Cox (2015), this includes the transaction of the finances in which copies are maintained that
highlights any financial transaction made by the company. Business record keeping includes

36BUSINESS PLAN
analysing the contracts and legal papers that are essential for maintaining a legal business in
the country.
Total Quality Management
This includes the training of staffs and the services provided by the company (Dale
2015). The quality of service of ACA Travel defines the satisfaction of the customers. Apart
from this, the training needs to be provided based on the fire and emergency escape as well as
meeting the needs of the customers. Thus, this helps in ensuring the management of quality
for the company.
15 Record keeping:
Record keeping should a very important component of all the business operations of
ACA Travel Agency. The following are the different areas where record keeping would find
important applications:
WHS risk mangement:
The travel company is required to maintain the records on work health and safety
risks as per safety laws in power in Australia. The Model OHS laws mandate companies to
maintain records and reports all the accidents that happen to workers on duty. The act
requires all the companies adopt ways to ensure employee safety to minimise work place
accidents and employee injury. The Model OHS Act also mandates companeis to train their
employees on risk avasion (safework.nsw.gov.au 2018). These legal mandates require firms
like ACA maintain records on risk management, take appropriate action and report the same
to the local government. Some of the documents, which business organisations maintain to
record injuries, are risk register and injury register.

37BUSINESS PLAN
Employee documents:
The firms like ACA require maintaining complete records of their employees like
information like educational qualifications, their work expirience and future professional
goals. This record keeping enables the managers to allocate tasks among their subordinates
and review their perfromances. This analysis shows that recording keeping enables ACA deal
with critical processes like WHS and HRM (Cardwell, Williams and Pyle 2017).
16. Company staffing
The company staffing comprises of the staffs and managers that are concerned with
the welfare of the company. The budgetary controls and the manner in which the travels need
to be arranged are done with the help of planning that concerns the requirements of the
organisation.
17. Finance
Important Assumptions
The finance plan for the company will be based on various assumptions, which are as
follows:
 The economy growth in the regions is slow and the possibility of a recession is not
present within the area
 The popularity of the travel agency will not change within the area, which may cause
a drop in the revenue sales
 The tax rate in the area is calculated at 30 percent
 The cost of goods sold of the company will be 40 percent on the total sales

38BUSINESS PLAN
 The investment and finance access for the company is enough, which will help in
meeting all the criteria that are present in the finance plan that are displayed in the
table
Start-up cost
Summary Statement
Sources of Capital
Owners' and Other Investments
$
150,000
Bank Loans 350,000
Other Loans -
Total Source of Funds
$
500,000
Startup Expenses
Bldgs / Real Estate
$
115,000
Leasehold Improvements -
Capital Equipment 200,000
Location / Admin Expenses 75,000
Opening Inventory -
Advertising / Promo Expenses 50,000
Other Expenses -
Total Startup Expenses
$
440,000
Profit and Loss Statement
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Gross revenue
$550,0
00
$566,5
00
$600,4
90
$654,5
34
$733,0
78
Cost of goods sold
$220,0
00
$224,4
00
$233,3
76
$247,3
79
$267,1
69
Gross margin
$330,0
00
$342,1
00
$367,1
14
$407,1
56
$465,9
09
Other revenue [source] $0 $0 $0 $0 $0

39BUSINESS PLAN
Interest income $0 $0 $0 $0 $0
Total revenue
$330,0
00
$342,1
00
$367,1
14
$407,1
56
$465,9
09
Operating expenses
Sales and marketing
$50,00
0
$51,00
0
$53,04
0
$56,22
2
$60,72
0
Payroll and payroll taxes $0 $0 $0 $0 $0
Depreciation
$63,00
0
$64,26
0
$65,52
0
$66,78
0
$68,04
0
Maintenance, repair, and
overhaul $6,000 $6,120 $6,240 $6,360 $6,480
Total operating expenses
$119,0
00
$121,3
80
$124,8
00
$129,3
62
$135,2
40
Operating income
$211,0
00
$220,7
20
$242,3
14
$277,7
93
$330,6
69
Interest expense on long-term
debt
$18,79
9
$15,07
4
$11,12
5 $6,939 $2,502
Operating income before other items
$192,2
01
$205,6
46
$231,1
89
$270,8
54
$328,1
67
Loss (gain) on sale of assets $0 $0 $0 $0 $0
Other unusual expenses
(income) $0 $0 $0 $0 $0
Earnings before taxes
$192,2
01
$205,6
46
$231,1
89
$270,8
54
$328,1
67
Taxes on income
30
%
$57,66
0
$61,69
4
$69,35
7
$81,25
6
$98,45
0
Net income
(loss)
$134,5
41
$143,9
52
$161,8
32
$189,5
98
$229,7
17
Cumulative
income
$134,5
41
$278,4
93
$440,3
26
$629,9
23
$859,6
40
Cash Flow Statement
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Operating activities
Net income
$134,54
1
$143,95
2
$161,83
2
$189,59
8
$229,71
7 $859,640
Depreciation $63,000 $64,260 $65,520 $66,780 $68,040 $327,600
Accounts receivable $0 $0 $0 $0 $0 $0
Inventories ($1,980) ($4,079) ($6,485) ($9,425) $0 ($21,969)
Accounts payable $0 $0 $0 $0 $0 $0
Amortization 0 0 $0 $0 $0 $0
Other liabilities 0 0 $0 $0 $0 $0
Other operating cash flow
items 0 0 $0 $0 $0 $0

40BUSINESS PLAN
Total operating activities
$195,56
1
$204,13
4
$220,86
7
$246,95
3
$297,75
7
$1,165,27
1
$0
Investing activities $0
Capital expenditures $0 $0 $0 $0 $0 $0
Acquisition of business 0 0 0 0 0 $0
Sale of fixed assets
($57,660
)
($61,694
)
($69,357
)
($81,256
)
($98,450
) ($368,417)
Other investing cash flow
items 0 0 0 0 0 $0
Total investing activities
($57,660
)
($61,694
)
($69,357
)
($81,256
)
($98,450
) ($368,417)
Financing activities
Long-term debt/financing
($62,089
)
($65,814
)
($69,763
)
($73,949
)
($78,386
) ($350,000)
Preferred stock 0 0 0 0 0 0
Total cash dividends paid 0 0 0 0 0 0
Common stock 0 0 0 0 0 0
Other financing cash flow
items 0 0 0 0 0 0
Total financing activities
($62,089
)
($65,814
)
($69,763
)
($73,949
)
($78,386
) ($350,000)
Cumulative cash flow $75,812 $76,626 $81,747 $91,748
$120,92
1 $446,854
Beginning cash balance $60,000
$135,81
2
$212,43
7
$294,18
5
$385,93
2
Ending cash balance
$135,81
2
$212,43
7
$294,18
5
$385,93
2
$506,85
4
Break even
Fixed Expenses
Bldgs / Real Estate
$
115,000
Leasehold Improvements -
Capital Equipment 200,000
Location / Admin Expenses 75,000
Opening Inventory -
Advertising / Promo Expenses 50,000
Other Expenses -
Total Fixed Expenses
$
440,000

41BUSINESS PLAN
Variable Expenses
Inventory or Materials 12%
Direct labor (includes payroll taxes) 15%
Other expenses 2%
Other expenses 1%
Salaries (includes payroll taxes) 20%
Supplies 25%
Total Variable Expenses 75%
Breakeven Sales level = $443,324.94
Net income (loss)
-
$443,324.
94
$134,540.
71
$143,952.
44
$161,832.
43
$189,597.
87
$229,716.
92
Cumulative income
-
$308,784.
23
-
$164,831.
79
-
$2,999.37
$186,598.
50
$416,315.
42
Positive Cash Flow? FALSE FALSE FALSE TRUE TRUE
Undiscounted breakeven
year 4 Years
Actual break even period 3.02 Years
The break-even sales for the company will happen in the fourth year and specifically
after 3 years and 2 months.
18 Marketing
Purpose of Marketing Plan
Marketing plan is the business document, which outlines the marketing strategies and
tactics (Kim et al. 2014). The purpose of marketing plan for ACA Travelling Agency is to set
the marketing strategies and tactics to be used for opening a new branch in Chatswood,
Blackdown in Sydney. It will help the organization to give a clear picture of the services to be
offered to the new customers in the new location. The purpose of this marketing plan is also
to set the specific target market for customizing the services of the organization to the
customers. Apart from that, the marketing plan will also give an overview of marketing
budget to be incorporated in the new business plan of the organization.

42BUSINESS PLAN
Marketing Strategy
Product
Product defines the items, which actually meet the needs and demands of the
customers. The unique offerings of the product items facilitate an organization in gaining
competitive edge over the rivals (Smith and Font 2015). In case or ACA Travelling Agency,
the organization will offer unique service offering to be new customers Chatswood,
Blackdown in Sydney. Moreover, the organization will offer both business travel package
and individual travel package. In case of business travel package, the organization will offer
different types of tripping plan for the business purpose of the business persons. On the other
hand, in individual travelling package, the organization will offer local sightseeing,
honeymoon package, holiday package and lot more.

43BUSINESS PLAN
Price
Price is the amount, which the customers want to spend in acquiring the products
from a specific organization. It is extremely important for an organization to set effective
pricing to enter in a new market (Luxton, Reid and Mavondo 2015). Moreover, price sets the
perception of the customers towards the products, which also set the sales potential of the
products. In case of ACA travelling agency, the organization will use price penetration
strategy for entering in the new market of Chatswood, Blackdown in Sydney. In this pricing
strategy, the organization will keep the price of the travelling package low initially for
gaining competitive advantage over the rivals. However, the organization may increase the
price over the time depending of the customer acceptance of the service.
Place
Place refers to the location from where the customers access the products and services
of an organization. The success of an organization is highly dependent on the convenience of
the place to the customers (Kitchen and Burgmann 2015). Moreover, the place should be
accessible enough to the customers in terms of getting access to the products. In case of ACA
Travelling Agency, the organization will use both offline and online medium to make the
service available to the customers. In case of offline medium, the organization will be able to
book their package by going into the physical stores of the organization within Chatswood,
Blackdown in Sydney. Apart from that, the organization will also have online options, where
the customers will be able to book their travelling package through the website of the
organization.

44BUSINESS PLAN
Promotion
Promotion is extremely important for an organization to enter in new market.
Effective promotional strategy helps an organization to convey their product and service
offerings to the customers effectively (Kumar 2015). In case of ACA Travelling Agency, the
organization will use print media and mass media for promoting their services to the new
customers of Chatswood, Blackdown in Sydney. Moreover, the organization will use
television commercial, radio advertising, newspaper, magazines and many more. On the other
hand, the organization will also use social media and digital media advertisement by using
Facebook, Twitter, Instagram, YouTube and many more for promoting the service offerings
to the customers.
Marketing Objectives
 To expand in new market for gaining new set of customers
 To improve product awareness in new market
 To increase the overall market share by 20% within next 3 years
 To increase the sales volume by 25% within next 2 years
Tactics
Affordable pricing
Affordable pricing is an effective marketing tactic, which can be used by the
organizations for creating a positive image on the mind of customers regarding the products
and services (Porcu, Del Barrio-García and Kitchen 2017). Hence, ACA Travelling agency
will use affordable pricing for enhancing the sales volume of its services.

45BUSINESS PLAN
Behavior driven marketing message
Behavior driven marketing message meets the unique needs of the customers as per
their unique purchasing behavior (Valos et al. 2016). Hence, ACA Travelling Agency will
use behavior driven marketing message as per customized purchasing behavior of the
customers. In this way, such messages will attract the customers differently as per their
different purchasing behavior.
Website personalization
The organization will personalize their website as per the unique behavioral aspects of
the customers. The website of the organization will be easy to operate by the customers. It
will help the customers in getting all information about the service offerings of the
organization. It will encourage the customers to initiate a purchasing action of the services.
Highly targeted market segmentation
Finely tuned target audience helps an organization to customize the products and
service offerings for gaining high level of competitive advantage (Hänninen and Karjaluoto
2017). In this way, ACA Travelling Agency will also set highly targeted market segment for
better serving the market in a customized approach.

46BUSINESS PLAN
Target Market
Target Market for ACA Travelling Agency
Segmentation Geographical Segment Urban Area
Demographical
Segment
 Age: 25-60 Years
 Income: Medium – High Income group
customers
 Gender: Both male and female customers
 Education: Mostly educated customers
 Marital Status: Both Single and married people
 Profession: Businesspeople, corporate officials,
job holders
Psychographic Segment  Attitude: Positive attitude towards life
 Lifestyle: Modern and Sophisticated life style
 Hobbies: Highly willing to travel
 Personality: Positive personality towards life
 Risk Aversion: Willing to take risk
Behavioral Segment  Brand Loyalty: High brand loyalty
 Benefit sought: Always willing to get extra
value from purchased products and services
 Distribution channels to be used: Both offline
and online
Target Market  Customer having medium to high income sources will be the target
 Business persons will be a major target
 Honeymoon couples will be targeted

47BUSINESS PLAN
 People having high travelling mania will be targeted
 Educated people having positive personality will be the target
Positioning  Affordable price of the travelling packages
 Proper arrangement facilities in the travelling trips
 Discounts available in the traveling package
 Welcoming approach of the travelling agents
 Varied types of travelling packages
Table: Target Market of ACA Travelling Agency in Chatswood, Blackdown in Sydney
(Source: Created by Author)
ACA Travelling Agency will target the customers from the urban areas, as the people
mostly from town area are willing to travel the most. The age of the customers will be
between 25-60 years. The price of the service packages will be medium. Hence, the
organization will target the people having medium to high income source. Apart from that,
the business people having need for business conferences will be targeted in this
organization. Furthermore, the honeymoon couples, who are willing to spend time together in
a memorable place, will be the target of this organization. Moreover, the organization will
target the customers having positive personality towards their life, which will encourage them
to travel.
Advertising and Communication
Newspaper and Magazine Advertisement
Newspaper and Magazine advertisements are extremely important for reaching to
mass customers in a cost effective manner (Bruhn and Schnebelen 2017). Hence, ACA
Travelling Agency will use newspaper and magazine advertisements towards communicating
with the mass customer sections in Chatswood, Blackdown in Sydney. Newspapers and

48BUSINESS PLAN
magazines are used by the people daily. Hence, these advertisements will be visible to mass
customer section within the specific location.
Mass Media Advertisement
Mass media advertisements are used by the organizations to reach to mass customer
section. ACA Travelling Agency will use this mass media advertisement to reach the vast
majority general public. The organization will use the mass media platforms like TV
commercial, Radio and many more. Such advertisement media will help the organization to
reach at mass customer segments within least possible time.
Social Media Advertisement
Social media advertisement is the most effective way of reaching mass customers
through social networking services (Bacile, Ye and Swilley 2014). ACA Travelling Agency
will use social media advertisements for reaching most of the young generation customers,
social networking sites are the parts of everyday life of such customers. Hence, the
organization will better reach such customers through social media advertisements.
Moreover, the organization will also be able to reach huge customer segment within least
possible time.
Pricing
Pricing strategy is extremely important for shaping the perception of the customers
about the products and services. Effective pricing strategy shapes the positive perception of
the customers towards the products. ACA Travelling agency will use affordable pricing
strategy for making the travelling packages affordable to the customers. Moreover, the
organization will initially use price penetration strategy, where the organization will use low
cost for the travelling packages to gaining competitive edge over the rivals. The price of
Premium business package will be $100000 and the price for economic business package will

49BUSINESS PLAN
be $150000. For premium sightseeing, the organization will charge $120000 price for the
customers.
Marketing Plan per Year
Marketing Essentials Year 1 Year 2 Year 3 Year 4 Year 5 Total
Website Fee 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Brochures 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Flyers 2,500.00$ 3,750.00$ 6,750.00$ 13,500.00$ 5,400.00$ 31,900.00$
Coupons 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Commison for Reservation Pertners 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
YouTube Advertisements 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Facebook Advertisemnets 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Twitter Promotion 2,500.00$ 3,750.00$ 6,750.00$ 13,500.00$ 5,400.00$ 31,900.00$
Social Media Presence Maintaiance 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Public Transport 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Banners 5,000.00$ 7,500.00$ 13,500.00$ 27,000.00$ 10,800.00$ 63,800.00$
Totals 50,000.00$ 75,000.00$ 135,000.00$ 270,000.00$ 108,000.00$ 638,000.00$
Figure: Marketing Plan per Year
(Source: Created by Author)
Marketing Budget
Particulars Cost Breakup Total Cost
Advertising 25,000.00$
Website Fee 5,000.00$
YouTube 5,000.00$
Facebook 5,000.00$
Soacial Media Presence Maintainance 10,000.00$
Sinage 15,000.00$
Brochures 5,000.00$
Flyers 5,000.00$
Banners 5,000.00$
Print Advertisement 10,000.00$ 10,000.00$
Total 50,000.00$
Figure: Marking Budget
(Source: Created by Author)

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