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Assignment on Business Plan: Homeopathic and Naturopathic

   

Added on  2020-04-01

16 Pages3560 Words1279 Views
Running Head: BUSINESS PLAN 1Business Plan: Homeopathic and Naturopathic Health Supplements

BUSINESS PLAN2Executive Summary Business Plan is a written document that is prepared by an organization for its future business. This business plan of the company states that what a company plans to do and how it plans to do.It includes all the related processes and activities of that specific business. This business plan is formed for e-commerce business of homeopathic and naturopathic products of Go Healthy Organization. The organization is going to launch its new business idea in an Asian country, i.e. Singapore. It includes all the description about the business plan, like; market segmentation, marketing strategies, sales strategy, financial forecasting and time table for implementing all the activities of this business plan. The company is launching its website for selling naturopathic andhomeopathic products, which will deliver the products to customers’ home. Organization is implementing various effective strategies and marketing tactics for launching its new business idea. This business idea will work in the favor of company and assist in generating growth in terms of profits and revenues.

BUSINESS PLAN3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Business Background.......................................................................................................................4Objectives.....................................................................................................................................5Marketing.........................................................................................................................................5Market Segmentation...................................................................................................................6Marketing strategies and implementation....................................................................................6Sales Strategy...............................................................................................................................6Operations........................................................................................................................................7Sales and production....................................................................................................................7Web-plan......................................................................................................................................8Personnel Department..................................................................................................................8Supply Chain and distribution system.........................................................................................9Financial Projection.........................................................................................................................9Start-up Funds..............................................................................................................................9Financial Plan.............................................................................................................................10Projected Cash Flow..................................................................................................................11Projected Balance Sheet.............................................................................................................12Break Even Analysis..................................................................................................................13Implementation Time Table..........................................................................................................13Conclusion.....................................................................................................................................14References......................................................................................................................................15

BUSINESS PLAN4Introduction Business plan is a formal plan that is created by an organization, when it introduces a new business or idea in the market. It includes all the material information, like; goals and objectives, reasons, operations etc., regarding the company and its new business idea. Each and every business needs to create a business plan for its new product and service. In today’s business environment, use of internet is increasing with the technology advancement. People are actively engaged in using internet and shopping products online. So, this report includes a business idea that is related to e-commerce.This is very new and innovative business idea, i.e. online sales of homeopathic and naturopathic dietary and nutritious supplements. The organization is introducing this new idea in Asian country, i.e. Singapore. Although there are some companies, which have implemented the similar concept, but they are failed. Still, internet has dignified to support the e-commerce retailers. For this discussion, an organization, i.e. taken into consideration, is Go Healthy. The organization is introducing healthy and dietary supplements. It is trying to overcome the issues with an easily accessed website and effective distribution process. The below report includes all the aspects related to business plan for these new products. Business BackgroundGo healthy is an organization that is introducing online sales of the naturopathic and homeopathic supplements. Under this new business idea, the mission of the organization is to offer the deluxe in natural and herbal supplements by accessing internet to reducing the cost of customers. The company is including some new things for maintaining the existing customer base and attracting new customers. Earlier, there are so many companies, which have introduced this concept, but they did not get success (Armstrong, Kotler, Harker and Brennan, 2015). Now, this organization is offering the similar services with unique features, easy to use website and it will deliver the supplements through an effective distribution system. It is developing a well-established e-commerce site for selling naturopathic and homeopathic products.

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