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Marketing Strategy For Amazon Kindle Fire Name Of The Student Name Of The University Author note

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Added on  2020-03-16

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MARKETING STRATEGY FOR AMAZON KINDLE FIRE MARKETING STRATEGY FOR AMAZON KINDLE FIRE 19 Marketing strategy for Amazon Kindle Fire Name of the Student Name of the University Author note Executive summary The aim of the paper is to analyze the marketing strategy of Amazon in introducing its new product Kindle Fire using various analysis such as internal analysis and external analysis. However, United States has offered a strong market to the e-commerce industry due to the rate of internet usage and easy technology of the consumers and consumers

Marketing Strategy For Amazon Kindle Fire Name Of The Student Name Of The University Author note

   Added on 2020-03-16

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Running head: MARKETING STRATEGY FOR AMAZON KINDLE FIRE Marketing strategy for Amazon Kindle FireName of the StudentName of the UniversityAuthor note
Marketing Strategy For Amazon Kindle Fire Name Of The Student Name Of The University Author note_1
1MARKETING STRATEGY FOR AMAZON KINDLE FIRE Executive summaryThe aim of the paper is to analyze the marketing strategy of Amazon in introducing its newproduct Kindle Fire using various analysis such as internal analysis and external analysis. It wasseen that in external analysis the e-commerce industry is a strong and growing industry andoffers a lot of competition from the rival firms offering similar products. However, United Stateshas offered a strong market to the e-commerce industry due to the rate of internet usage and easytechnology acceptability of the consumers in US. Moreover, it is seen that the company has beensuccessful in its new product launch kindle Fire. However, certain criticism has been receivedwhich the company can solve by implementing pre-launch test of the product. It can also useother strategies like manufacturing user-friendly products and carrying out effecting demosession for increasing the customer base.
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2MARKETING STRATEGY FOR AMAZON KINDLE FIRE Table of ContentsIntroduction......................................................................................................................................4External Analysis.............................................................................................................................4Industry Background...................................................................................................................4General Environmental Analysis.................................................................................................6Industry Analysis.........................................................................................................................8Competitive Environment............................................................................................................9Internal Analysis............................................................................................................................10Resources of the Firm................................................................................................................11Capability identification............................................................................................................11Core competency Analysis........................................................................................................11Value Chain Analysis................................................................................................................12Weaknesses................................................................................................................................14SWOT Analysis.........................................................................................................................14Current Strategies......................................................................................................................15Strategies....................................................................................................................................16Conclusion.....................................................................................................................................16References......................................................................................................................................18
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3MARKETING STRATEGY FOR AMAZON KINDLE FIRE Introduction Amazon is a well-known brand carrying out e-commerce website for selling variouskinds of goods to the customers. The company has been growing since it has been launched in1994 in the city of Seattle, United States (Gordini and Veglio 2017). It is also known for itscloud computing business and one of the largest tech giants carrying out internet based retailbusiness all over the world. The company has the largest capital and sales based all over theglobe by maintaining a good brand recognition and customer base. Heff Bezos started thebusiness as a bookstore and later it was expanded in electronic business selling various electronicdevices. Along with selling the goods of other brands, the company also manufactures its ownelectronic goods in the name of Kindle that offers unmatchable service to the customer. One ofits electronic goods named Kindle Fire was launched by the company in 2011 and offeredpreloaded benefits and services (Amazon 2017). The paper analyses the marketing strategyadopted by Amazon in launching its new tablet range Kindle fire in 2011. The report discussesboth the internal and external situation of the business that lead to the success of the new launchsuch as the analysis of the industry it entered, its marketing plan, environmental analysis and soon. External Analysis Industry Background E-commerce industry consists of companies selling software services and goods to theconsumers that can help them improve their way of living and capabilities. In comparison to thecondition of other industries in the world, e-commerce is growing at a faster rate and is recordinghuge orders and revenue. The growing condition of the industry is due to the improved usage of
Marketing Strategy For Amazon Kindle Fire Name Of The Student Name Of The University Author note_4

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