Business Plan for Food Truck POS System

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Rationale for launching business along with its vision and mission...........................................1
Micro and macro analysis through understanding of external environment variable..................1
Competitor analysis along with competitive advantage of product and service..........................3
Segmentation analysis and targeting segmentation.....................................................................4
Marketing strategy of company with marketing mix analysis.....................................................5
Marketing Growth Strategy.........................................................................................................6
Source of Finance required for business venture.........................................................................7
Risk analysis that affect business ................................................................................................8
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Business plan refers to a document which is in written form describing goals, objectives
of businesses and methods of attaining those goals and objectives (Chang, 2016). This project
report containing Food Truck POS System business which is a new and innovative idea. This
food truck is focused on providing healthy and nutritional food for breakfast, lunch and dinner by
using POS system which helps to manage inventory, online payment, running credit and debit
cards. This project report include entrepreneurship, role of entrepreneurial activity. It also
include entrepreneurial capacity,different entrepreneurial strategy and analytical approaches.
MAIN BODY
Rationale for launching business along with its vision and mission
Food Truck POS System business include serving healthy foods with truck at different
place as it does not has fixed shop or place instead of they are setting up business in small truck.
Reason for launching this business is that it is suitable for covid-19 situation as due to this global
pandemic people are more conscious about health and safety. Food Truck POS System business
provide healthy and safe food to people who are conscious about health. One of another reason
for launching this business is that students who live far from their family require healthy foods
with affordable prices and food truck complete those requirement of those student.
Mission statement contains information about what company is doing in market. Mission
of Food Truck POS System business is to serve society with health and tasty foods at pocket
friendly prices.
Vision statement possesses information about what a business wants to achieve and is
related to their future position. Vision of Food Truck POS System business is to provide healthy
food with changing mindset of customer with healthy food.
Micro and macro analysis through understanding of external environment variable
Macro environment analysis
PEST Analysis: PEST analysis helps to identify political, economical, social and
technological factors which affect business of an organization (Chang, 2017). It is an external
analysis that helps an organization to understand how external factors affect business. It include
different factors which are as follows:
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Political Factor: Tax policy of UK is simple and supporting small startup which create
opportunity of food truck business as it helps in survival of business of Food Truck POS System.
There is political stability in UK which also helps Food truck business as it does not crease
adverse situation.
Economical Factor: Labor in UK is cheap and skilled which provide competitive
advantage to the business of Food Truck POS System. Unemployment rate in UK is low which
show that people live in UK has purchasing power to buy goods and service.
Social Factor: Social factors include value, belief, taste and preference which affect
business of a firm. Food Truck POS System is offering healthy foods full of nutrition which is
acceptable by people live in UK.
Technological Factor: Technological factors include factors related to technology which
provide competitive advantage to an enterprise. As business of Food Truck POS System are
using POS system which helps them to better manage their inventory and reduce wastage with
increasing profit. They are also using truck or van to provide their product or service as it saves
their cost of buying a place to serve customers.
Micro environment analysis:
SWOT analysis: Swot is an internal analysis which helps to identify strength, weakness,
opportunity and threat of business (Costa, 2017). SWOT analysis of food truck are as follows:
Strength Weaknesses
 Food Truck POS System is providing
healthy food
 Business is offering product and service
at affordable price.
 Food Truck POS System are using
latest technology to serve customer that
save cost and allow better management
of inventory.
 Does not require physical place to sale
product or service.
 Firm is providing foods but with good
 Food Truck POS System offering low
price which reduce profitability of
business.
 Due to global pandemic people prefer
eating home made foods instead of
outside food.
 Young people are not interested in
eating healthy food instead of they like
junk food.
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