Starting a Business and Fundamental of Marketing

Project name: The Coffee Connection
STARTING A BUSINESS AND
FUNDAMENTAL OF MARKETING

Contents
INTRODUCTION:......................................................................................................................................3
An overview of your proposal business idea:..............................................................................................3
An evaluation of the external environment (PEST).....................................................................................3
A discussion on competition and overview of competitive advantage.........................................................6
A suggestion for the purposed target market:..............................................................................................7
CONCLUSION:..........................................................................................................................................8
REFERENCES:...........................................................................................................................................9

INTRODUCTION:
In order to start a business, there is a requirement of the entrepreneurs to be concerned about the
fundamentals of the marketing so that it can attract more people in a short period of time. In
accordance to this, it can be considered that to ascertain the viability of decided business
ideologies is quite important for the entrepreneurs. The current project is on the basis of coffee
connection which is an entrepreneurial operation which has been came into existence with the
concept of social and cultural interactions among the people instead of being involved in the
mobile phones that is mobiles phones are prohibited in this coffee shop. This project has been
launched in the 13 charlotte pl, fitzrovia in London. The main aim of this report is to acquire
more knowledge of the macro environmental components that will impact the activities of the
business venture. Moreover it is comprised of the competitive analysis and recommendations for
the target market (Brennan, Canning and McDowell 2020).
An overview of your proposal business idea:
The project that has been launched in the territory of the London is a coffee shop. The idea of
this shop has been enforced in order to have more of having a social and cultural relationships
among people instead of being indulged in cell phones and to adapt a healthy and a peaceful
lifestyle. The idea of this coffee shop is focusing on the local production, sustainability and the
tremendous customer service. The customers can join here for some time out, relax over the
freshly brewed coffee and can chill out with one another knowing each other’s cultures and can
interact with each other. With this idea, to create a healthy environment around people came up
to the entrepreneurs. This project can be started with the name of “the coffee connection”. This
project has been launched with a time course of 5 months and will start operating the business
procedures within the coffee shop and its unique ideology (Morgan, 2012).
An evaluation of the external environment (PEST)
It is essential for the entrepreneur to make it into the consideration that the business environment
under which the venture would be opened. It is kind of important because it is helpful in the in
the business to identify the possible opportunities along with the threats which are been faced by
the company during the period of its operations. According to the coffee connection, it is a