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BUSINESS PLAN AND BUSINESSCASE ANALYSIS
BUSINESS PLAN AND BUSINESS CASE ANALYSISABSTRACTThe following project is undertaken to study the difference between a business case and abusiness plan as various times people are confused between the two. ABusiness Caseis thatmarket opportunity which is concerned at the product level. It is a type of market problem that islucrative and only exists for already operating businesses. Whereas,ABusiness Planis aninspection of a potential business opportunity concerned at the company level. It is a situation ofcreating a new company to serve products and services in the existing market.Some people areoften confused betweenthe business caseand business plan. In brief, a businessplanrevolvesaround the business and a business case is carried to address problems regarding a single productor decision.The type of business case templates used is a very important aspect of any businessplan. So, the type of template used must be strategically designed so that it is easy to get the gistof that business case.1
BUSINESS PLAN AND BUSINESS CASE ANALYSISTABLE OF CONTENTSSTUDY:...........................................................................................................................................3BUSINESS CASE........................................................................................................................3BUSINESS PLAN:......................................................................................................................3COMPARISON AND CONTRAST BETWEEN A BUSINESS PLAN AND A BUSINESSCASE:..........................................................................................................................................4BUSINESS CASE TEMPLATE:.................................................................................................5CONCLUSION................................................................................................................................7REFERENCE:.................................................................................................................................82
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