Business Plan Assessment: Strategy Paper, Flash Telecommunication

This study examines the key theories and practices of Flash Telecommunication and provides recommendations for a successful business plan. It analyzes the company's progress, competitor analysis, and future plans.

BUSINESS PLAN
ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A: Strategy Paper..................................................................................................................3
Introduction.................................................................................................................................3
Review of each year’s progress ..................................................................................................5
Recommendation........................................................................................................................9
Further Detail Concerning Part A strategy................................................................................10
Performance analysis further details.........................................................................................10
PART B..........................................................................................................................................11
Executive summary........................................................................................................................11
INTRODUCTION.........................................................................................................................11
Identified events........................................................................................................................12
Relevant theory ........................................................................................................................13
Review of industry practices.....................................................................................................14
Application of theory and practices..........................................................................................15
Discussion.................................................................................................................................15
Recommendations ....................................................................................................................16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Business Plan Assessment is considered to be an effective strategy which has been
formulated by the company which helps in describing the key problems which are mainly
associated with the business. It helps in aligning the various business problems and solutions of
the company. This study will highlight on examining the key theories and practice of the
organization. It also put high degree of emphasis on the range of current problems and various
set of changes which has been faced within the organization. Furthermore, this study also helps
in supporting the decision making and analyse the key complex issues associated with the
organization.
This study examine the critical audit associated with the skills which is very prominent
for the professional career development. The study also evaluates the financial data analysis,
decision analysis and various strategies of the company. Furthermore, this report tends to focus
on professional development review. This study also examines the key competitors within the
industry and effective business plan for greater success of organization.
The chosen from for this report is Flash telecommunication which provide the best
services to their customers with low rates such that cloud services and data services to their
customers. Also, the firm have a strong financial performance because of its best marketing style
and effective product and services offerings.
PART A: Strategy Paper
Introduction
Business plan is describe as nature of a business, in which entire strategy of a firm is
analyzed. In the same way, current study is also help to shed a light on new plan for the firm
operating in telecom industry. The chosen firm for this report is Flash which is a top
telecommunication industry in UK that provide best network facilities in low rates, and its main
focus is to attract range of people. The current section provides a vision, strategy of the form and
review each year’s progress which includes competitor analysis and performance results.
Further, it provide future plans and recommendations to Flash.

Vision and Strategy
Vision: Company vision is to provide best and digital platform to the customers so that it will
help to sustain the brand image of the firm and become a leader of Telecom industry
Values: The value of Flash is based upon the three component i.e. speed, simplicity and trust.
For the company, Speed means to focus on dynamics of a market and easily solve the problem of
customer and provide them innovative products (Malik,Baig and Manzoor, 2020). In addition to
this, results are consider one of the most important thing for the company and by providing best
quality products, firm is easily gain attention of many customers towards it. Further, at Flash
trust means company is reliable and it provide fair services in order to gain trust from the
customers.
Mission: The mission of the Flash is to provide the best variety of products and services to the
customers with high quality and also deliver more value to then in order to earn their respect and
loyalty.
HR: The HR of Flash are also tries to improve the performance of the existing employees and it
recruit the candidate as per the need. For that, company uses external as well as internal sources
of recruitment strategies in which it hire employees through third party. On the others side, HR
of the firm is also tries to manage entire operational field and conduct training session for new
employees so that they will understand the policy of Flash easily. Even in HR department of the
quotes firm, Flash set different position such that HR Advisor, HR business partner, Reward
Specialist and HSE manager (Forge and Vu, 2020). This clearly shows that company assign all
the roles and responsibility to each firm in which they take the action by their own in order to
take a business at further level of success.
On the other side, these all roles work together and consult with the head of department
in order make decision better for the company. Further, while recruiting company make sure that
there is no discrimination on the basis of any caste, gender and that is why, company have a
shining employees who assist to meet the define aim of the firm within a specified time frame.
Culture: The working environment of the company is good and positive because the business
performance and customer’s experience is completely depend upon the ability to attract and
retail employees at all level. Even as per the secondary research, reviews are also shows that

company’s working culture is attractive and it also provide a career velocity to its employees
which keep attracting new employees in order to explore in telecom industry (Kresak,
Corvington and Williamson, 2016). On the other side, the culture also shows that it has
employees who belongs to different culture and this is clearly reflected that company do not
discriminate the people on any basis. In 2019, company also conduct a survey which shows that
all the employees of the firm are completely agree with the policies and there is no
discrimination which shows that employees are happy with the working environment.
Business plan:
As Flash is one of the strong telecom firm in the world and it keep innovating the
products in order to attract range of customers towards it. That is why, the company wants to
introduce new service for their customer i.e. 6G network with a combo offer where customer
enjoy unlimited calls and 6G Internet services with minimal recharge. This new business plan
will help the company to attract range of new customers of UK and in turn leads to increase the
financial performance of the company as well.
Review of each year’s progress
Competitor analysis: For competitor analysis, there is a need to determine the industry and the
company working under this, which is possible by using Porter five force model (Khan and
Suhaib, 2019). The model also help to determine the number and power of a company’s
competitive rivals through some key component, which are as mention below:
Threat of new entrant (low): Flash faces low threat of new entrant because the company
who wish to enter into this has to pay huge amount and takes lots of tome for the legal formality.
Also, the cost of setting up network infrastructure is also high, rapidly changing the technology
further make it more difficult to entry in telecommunication industry. That is why, it is not easy
to maintain high brand image with limited time, but Flash does.
Threat of substitute (moderate): Flash faces moderate threat of substitute because it is
known as a leader of telecom industry and even the landline and CDMA services are also decline
while broadband services are fast becoming common. That is why, the company do not have any
threat because it offer range of services (Jaseel, 2019). On the other side, video conference,
Skype, email and Google Talk are now emerged as a substitute to mobile services but having

strong customer base, company cope up with this issue and provide new and innovative services
time to time as well.
Bargaining power of suppliers (high): The suppliers of Flash is high because the
company is operating in high margin as compared to its rival. Also, having a brand image, Flash
is also have a large market share which means the firm is easily absorb any price increment from
suppliers. Therefore, the company is still maintain low price from its suppliers and also continue
to making profit in the existing market share as well.
Bargaining power of buyers (high): The bargaining power of buyers is also high in the
telecommunication industry due to strong competition and lack of differentiated products.
Therefore, due to string power of buyers which reduce the cost price of industry and in the same
way, Flash is also perform the same and grab attention of many customers as well.
Rivalry with existing Competitor (high): Company faces tough competition in the
market such that in UK, there are top company who also provide the same services such that
Skycomm and Eyecom etc. Further, the company faces extremely high rivalry from its
competitor due to low calls rates price as compared to its rivals (Ge and Li, 2019). On the other
side, Flash also provide innovative services that helps to stay ahead in the competition such that
it will planning to provide 6G services to their customer with a combo offer which none other
company offer.
Competitor
Particulars Flash Skycomm Ltd Eyecom Ltd
Product or services Flash offer telephone
services to their
customers and provide
cloud services, voice
and data services to all
small, large and
medium organization.
In the new plan,
Company provide 6G
services to their
Skycomm provides the
data services and voice
services to their
customers which in
turn lead to attract
range of people
towards it because of
best service from
others It also provide
5G phones and 5G
The company provide
3G, 4G and 5G data
services to their
customers at global
level and this in turn
assist to attract range
of customers as well
(Varelas and
Georgopoulos, 2017).

customers which help
to attract range of
customers.
Sim to their
customers.
Promotion Flash uses traditional
form of promotion
tools such that door to
door selling and even
the employees of the
firm are also assist to
attract range of new
customers in order to
satisfy the need
(Kazan and
et.al.,2018). It also
uses influence in order
to attract customer.
Skycomm uses
modern form of
promotion tools
because it deals in the
phones and that is
why, there is a need to
use social media and
website where new
product are introduce
in market to attract
range of people.
Three uses both
traditional and modern
form of promotional
tool such that social
media, newspaper,
magazines and
billboards in order to
grab attention of many
customers towards it.
Market share The market share of
Flash is approx 21%
and occupy the second
position after
Skycomm. This shows
that company have a
strong market share as
compared to these
three competitors
Skycomm market is
high as compared to
these firm because of
its best services in
market. Thus, it
occupy the market
share of around 30%
of total telecom sector
(Chirita, 2018).
Eyecomm Ltd occupy
the third position in
UK in telecom sector
such that it occupy
12% of the market
share and this shows
that company have a
strong market after
Flash.
Price Flash uses competitive
pricing strategy in
which it changes the
price as per the quality
of service and by
analyzing the pricing
strategy of its rival
firms.
Skycomm uses
Penetration pricing
strategy in which price
is initially set low so
that the company
rapidly reaches to
wide fraction of
market and help to
sustain the brand
Eyecomm uses price
skimming strategy in
which the company is
set the product’s price
at the maximum value
a customer would be
willing to pay in order
to enjoy the offers and
product offered by the

image at international
level as well.
company.
Competencies and capabilities
 Flash has a brand image at international level such that it operates in many countries and
this is clearly shows that company have a brand reputation in the world.
 Another capability is it has a large customer base because it keep providing range of
product to their customers with innovative product line (Sivani, 2020).
 It also have a technological innovation capabilities which also help the company to
establish itself in the global platform by maintaining strong customer relationship as well.
 With the help of its strategic capabilities, company is able to maximize the strength and
existing opportunities so that it will establish the brand image in all over the world.
 Diversification strategy is also consider another strength of Flash which means that the
firm is able to provide the product in different range that assist to meet the define aim.
 It also have various department with high skilled employees who always assist the firm to
meet the define aim and take a business at further level of success.
Strategy Review
Looking at the strategy of Flash that is to bring the 6g net services in the market, it has
been analyzed that organization has planned the variety of the different activity to achieve the
strategy in the market. There are many different type of the decision which are being also taken
in the organization in the context of the same. Some of the decision which are taken and their
evolution are as follows:
Marketing: Organization has changed the marketing platform preference to introduce this
sort of the strategy in the market. As in the past Flash was using local network to promote the
product of the company in the market but for this strategy the organization has decided to select
social media platform as the platform to promote the product of the company as it used to help

the company in attracting large number of consumer. This decision paid of well for the company
as it has been identified that the company is able to manage good relation with the consumer
with the help of social media platform (Malik, Baig and Manzoor, 2020).
Product development: Another decision and the biggest decision on the basis of the
strategy was developed in regards of new product in company was the 6g network in the nation.
It is difficult to evaluate this decision in the organization as it has been find out that decision of
bringing 6g was good as company has seen good sort of the response from the customer with the
help of the social media platform. Real evaluation of the of these decision will only be
understand once Flash will launch the product of the company in the market and all the consumer
will use the product of the company, as after that only company will able to understand the
viability of product development which has been taken place in the organization.
Event: To build the good awareness of the product from the starting stage the
organization has taken the decision to organize the event in the organization, so that all the
stakeholder and targeted customer base of the Flash are having proper idea about product of
company. This decision which was taken by the company was one of the viable decision of the
company in the market. As it has been analyzed that with the help of the event organization was
able to understand the customer very easily and it has helped the company in building different
promotion activity more easily in the market (Kresak, Corvington and Williamson, 2016).
HR: Another decision which was taken by the company was regarding the HR activity of
the organization, they have decided to recruit more technical employee in the organization but
this decision of the company has not brought that good for the company as it has been find out
that company has find it difficult to maintain the good amount of the human resource in the
organization, as this most of the employee has left the job this has increases the recruitment cost
of the company in the long run.
Recommendation
There are many different type of the decision which has to be taken by the organization to
be successful in the coming year, as it is just the initial stage, organization has to make sure that
they used to take the variety of the different type of the decision in the nation so that

sustainability of the decision are maintain for longer period of time in the market. Some of the
decision which organization will take in 5 year context are as follows:
One of the biggest decision which has to be taken in the organization will be in the
context of improving the amount of the recruitment in the organization, as it has been identified
that organization is not able to retain the employee for longer period of the time in the
organization this may impact the performance of the business, so organization has to make sure
that they used to make the different decision in term of recruitment of different employee in the
organization (Khan and Suhaib, 2019).
Another decision which has to be taken by the Flash in the coming year will be in
context of understanding the change in the preference of the consumer in the market, on the basis
of the same organization has to make sure that they are making different changes in the product
of the company to attract the eye of different customer toward product of the company.
Further Detail Concerning Part A strategy
Success of the Strategy
Looking at the current scenario and competitor in the market, it can be said that the
strategy which is brought by the company in the market is good, as it will help the company in
attracting the large number of the customer in the market. As it is one of the biggest task for all
the telecom company, bringing 6g and using this strategy may help the company in long run.
Analyse company performance
The target which has been set up in the business plan shows that organization has set up
the KPI of 7% looking at the current performance it is difficult to compare current profit margin,
reason behind the same is that it is too early to find out the profit margin of the company. Target
net profit are set as 3050000 pound, this is achieved by the organization as organization is doing
great in the market. Target quality which has been seen is the top quality but this target is not
achieved by the organization as organization is suffering bit in maintaining the quality due to
regular employee turnover in the organization (Jaseel, 2019).
Performance analysis further details
Why business plan has been achieved

Reason behind achieving the business plan that easily in the organization is that all the
activity which has to be performed in the organization are clearly given to all the employee in the
organization. This has helped in achieving the business plan very easily and helped in getting
competitor advantage (Forge and Vu, 2020).
Difference between competitor and industry
Competitors in the nation are not having 6g services in their offering but our organization
is having. At the same time all the organization do not use social media platform to create the
brand awareness but organization is planning to use the same in the market to get the competitive
advantage in the long run.
Change in Business plan
Only one changes made in the business plan which was fixed at the starting stage was
that organization was not able to attained the high quality of the product in the organization, as a
result the standard set in the past was reduced by 2 and target was changed to the 2 in the
business.
PART B
Executive summary
in the present reflective report the business simulation case was analysed wherein the business
case of Flash was discussed. Under this the different decision taken by company was discussed
like the offline marketing campaign and the training and coaching of the employees. This also
included the different ways in managing the situation and how the situation was handled by
company. Also, the different theory was analysed like the E- learning and many other different
models was used.
INTRODUCTION
The reflective report is referred to as the writing of the personal learning and
development done with help of some event or with some of the activity relating to the business.
This reflective writing help us in managing the learning and personal development of the person
as they write all the things which they have learnt (Cook-Sather, Abbot and Felten, 2019). This
help the learner to access the fact that how much they have learnt and how much efforts they

need to put more in order to grow in good manner. The current reflection is about the CEO of
Flash a telecommunication company who with help of two different event learned many different
things. The two event that was discussed in the business simulation was the offline marketing
plan and the coaching and mentoring plan for the employees within the company.
Identified events
There were two different type of the event which was organized in the market as per the
business plan of the organization. Event were organized in the group of the people in the
organization, team leader has appointed the different responsibility to all the team member in the
nation, on the basis of the same all the team member has performed the variety of the activity in
the end. Both the event are as follows:
Offline event campaign in the organization, It is the first event which was organized in
the market, it is the event in the market which was conducted with the sole motive of improving
the level of brand awareness in the nation. In this campaign organization has opened the variety
of the outlet in the market where all the feature of the new product was published and targeted
the customer through which the efficiency of the business can be improved in the organization.
In this campaign all the team member were given the task to assist all the customer who used to
come to the outlet, these generally has helped us in getting the better knowledge about what is
the thing which is generally prefer by all the customer in the market and on the basis of the same
organization is able to plan the different marketing activity of the company, this event in the
nation has also help the company in getting idea about the target customer base of the company
and on the basis of the same organization used to plan the different activity through which their
interest can be converted. We generally used to gather all the information from all the outlet and
all the team member used to collect all the information together and on the basis of the same in
the nation, business plan was prepare in the market.
Another event which was organized in the market was related to the training and
coaching of different employee in the organization, as it has been identified that all the employee
in the market need to have better skill set in the organization to carry out different operation in
the market. In this event all the team member was given the role to select the employee in the
organization and another pair of the individual were ask to find out the skill set which is require
to be developed by the different individual in the market to carry out the different operation of
the business efficiently in the market. At the same time one individual was asked to research the

best trainer in the market who can provide the same training to the employee in the market. This
event has given me the good sort of the learning about how the team in the nation can work
together to get the best result out of the market. Generally the team who was given the task to
select the employee used to give the name of the employee, another team used to suggest the
skill set which can be developed of the same employee in the nation and the third team used to
guide the trainer and the employee about the different activity, on the basis of the same in the
market trainer used to give the training to the different employee in the organization.
Relevant theory
As discussed from the above two simulation team event that is coaching and mentoring
program and the other one was the development of the global offline promotion program. In this
highly global and competitive market the companies are dealing in many different types of
product and services and thus, for this the communication needs to be very effective (Gibson and
et.al., 2017). This is majorly because of the reason that communication is the only key with
which the companies can do business on global level. Also, for the business to get successful the
communication is the only key and with help of the business simulation it was seen that the
companies dealing in telecommunication are very essential for the other companies. Thus, for
this Flash company is trying to make the communication much better.
There are many different types of theories and models which can be used for the
undertaking of the event that are discussed above. Like for instance the event of offline
marketing then the company is having different types of model which can be applied by
company in order to manage the marketing of the company and this product within the market.
Also, in case of the coaching and mentoring there are also many different types of techniques
and models which can assist the company in providing training to the employees.
With the understanding of these different theories and models i learnt that the decision
making needs to be very good and effective. This is majorly because of the reason that if as a
CEO of the company i was not able to decide that which model or technique is good for the
success of the company will not be effective. Also, with the help of this the efficiency of the
project and the company will be able to get successful and then the profits of the company will
increase. Also, i learnt that in taking the decision for the effective growing it is necessary for me
to work on the group dynamics and team work as well. Thus, this is necessary because of the

reason that when the company has to work in group and if the group will not work in effective
manner then the overall working of the company will be affected.
Review of industry practices
The industry that is the telecommunication industry of UK is very large and is growing very
rapidly. Thus, for this purpose it is very essential for the company to follow all the working and
practices being used in the industry (Liu and et.al., 2019). Thus, for this reason it is essential for
Flash to have an environmental analysis in order to manage the working and practices of the
company in accordance with the latest things going on within the whole industry as a whole.
Thus, with the hpe of the analysis of the industry i learnt that the competition within the industry
is very high and for this the company need to constantly work on the researching over the
practices being followed within the industry as a whole. Thus, for this the market research
method was very helpful as the market research techniques helped me in analysing the fact that
whether the company is working in accordance with the latest trends and market practices being
followed by other competitors (Ofek and Williams, 2019).
With the help of the market research technique i learnt that the PESTLE analysis was very
helpful in the analysis of the industry as this assisted me in researching for all the different aspect
of the external environment in which the company is working and operating. Thus, this method
was very helpful in analysing all the latest trends and demand going within the market. Thus, this
assisted me in deciding that which trends to be followed and in that which aspect are necessary
to be used within the implementation of the business. With this i learnt that the use of leadership
in the success of the company is very much essential. This is majorly because of the reason that
if i will not exercise proper and effective leadership then the other employees will not be able to
understand that what all decision and instruction they have to follow. Thus, for this the most
essential thing is that the company and i need to implement the effective leadership style as if i
will not be able to influence the employees in correct and positive manner then the company and
employees will not be able to get success. Thus, for the decision of two event the leadership
skills also was very essential as if i was not able to make the employees understand that what all
are the decision and the event need to be resulted into had not actually occurred. Thus, for the
success of both the event the most important thing was to effectively lead the whole of the
company and the employees as well as in accordance with the latest changes taking place within
the market trends and requirements of the consumers.

Application of theory and practices
All the theories and the models relating to the two events need to be applied within the company
so that it can be managed and implemented in proper and effective manner. Thus, for this i was
requiring the proper knowledge of the different models and concept relating to both the events
which the company is organizing. Thus, for the event of the program of offline marketing the
company has made different types of plan (Marketing and Data, 2017). The offline marketing
campaign includes the use of strategies and techniques of marketing which does not include the
online system. Thus, this is the model which includes the use of the offline marketing method
such as pamphlets, billboard, and advertising, print media advertising and many different types
of methods of advertising. This offline marketing also includes the method of direct mail,
discount pricing and the different loyalty programs. All these different methods and models will
assist the company in managing and attracting the consumer in large number. Thus, this will
increase the market share of the company and the goodwill of the company to a great extent
(MacLennan, 2017). Thus, in accordance to me if these program and methods will be used by the
company then this will increase the working efficiency of the company and this will also
increase the working capacity of the company to a great extent.
On the other side the other event of the providing of the coaching and mentoring facilities within
the company for the effective working of the company and the employees. The business operated
within the environment which is very dynamic and ever changing and it is very essential for the
company to have record and traces of each and every change within the company. Thus, for this
it is very essential for the company to provide for measures which will help the company and the
employees to undertake knowledge relating to the latest changes taking place within the working
environment. The latest method of providing of training to the employees within the company is
of E- learning training. Under this method of training the employees will be given training with
help of the internet and also this training can be provided to the employees whenever the
employees have time to take the training. Also, the experts who are giving training can also
record a video and provide it to employees and the employees in according to their priority can
listen to those videos and try to learn the new concept.
Discussion
With the decision of all the event there were many different types of skills and attributes were
learn by me as a CEO of the company. Also, at the post of the CEO of the company i learnt that

the most important thing is to manage all the employees and the working of the employees in
good and effective manner. The most important was management of the employees as if the
employees will not be managed in proper manner then the company will not be able to attain all
the objectives and goal of the business to a great extent. The other important skill which i learnt
was the researching skill and this is because of the reason that the business exist in the dynamic
business environment. Thus, because of this reason the company has to continuously research for
the changes taking place within the market and then which changes are relevant to the company
are implemented within the company (Serrat, 2017). Thus, this will increase the working
efficiency of the company to a great extent and will also increase the profitability of company.
With the help of the study i also learnt that the logical reasoning and critical thinking is also very
essential for the company at time of managing the business in highly dynamic environment. This
is due to the fact that there are many different models and techniques which can be used by the
company for managing both the events. Thus, with help of my critical thinking and logical
reasoning i was able to critically evaluate that which model is best for the company and will be
profitable for the company. Thus, this helped me in analysing all the different methods and
models of marketing and training and then selecting the best suited method for the company.
Also, with the help of this whole study the time management skill also increased in me. This is
majorly because of the reason that the business world is very fast and apt and for getting success
the most essential thing is time management. This is majorly because of the reason that is the
company will not take the decision on time then the company will lack in the competition and
this will affect the overall profitability of the company. Hence, for this reason it is very essential
for me to effectively take the decision on time and in proper and with help of proper and
complete research of all the aspect relating to the decisions for the battement of the company.
Recommendations
After going through the report it has been suggested that organization has invested good
sort of the resources toward the offline marketing campaign. Also Business plan used to explain
that the organization has invested good sort of the resources in the E-marketing campaign of the
company in the long run. This is good for the organization, but organization has to make sure
that they are able to select and trust the best source of the information and on the basis of the
same only used to plan the variety of the different type of activity of the organization. For doing
the same team member and I will make sure that we used to give the preference to the primary

data source as compare to the secondary data as primary data sourced in the nation used to help
in understanding the different consumer in better as compare to the other source of data which
can be used in the organization.
Another recommendation which is generally recognized by all of us was regarding the
training and coaching event of the organization, as it was understand by us that providing
training to the employee on the frequent basis to the employee in the organization will eventually
create the situation of uncertainty among them in the organization, this may increase the
employee turn around in the nation. For the same reason me and my team has decided that all the
employee in the nation should be provided with different motivation in the organization and also
clear message is passes to all the employee in the organization this will help the company in
retaining the employee for longer period of time and will also help the company in getting the
support in variety of different type of activity which will be perform in the organization.
CONCLUSION
In the end it is concluded that the business plan help the company in making the road
map in advance that if making the whole plan for the managing of the business in advance. This
business plan will help the company in acknowledging the employees in advance that whether
the company will get successful or not. Also, the business plan will help the employees within
the company that what work they have to do and in how much time. The first part of the report
included the strategy paper along with the vision and mission of the company.
Also the review of competitive position with help of Porter five forces and competitive
analysis was done. Also, the different types of competencies and abilities of the company were
discussed like brand image, large consumer base and many others. Further the different strategies
used by the company were reviewed like the marketing, product development and many others
was highlighted. In the second part of the report the reflection was written over the learning of
the CEO of the company as the learning from the two event was discussed.

REFERENCES
Books and Journals
Chirita, A.D., 2018. Data-Driven Mergers under EU Competition Law. The Future of
Commercial Law: Ways Forward for Harmonisation,(eds) J Linarelli& O Akseli (1st ed,
Oxford, Hart Publishing, 2019).
Cook-Sather, A., Abbot, S. and Felten, P., 2019. Legitimating reflective writing in
SoTL:“Dysfunctional illusions of rigor” revisited. Teaching & Learning Inquiry. 7(2).
pp.14-27.
Forge, S. and Vu, K., 2020. Forming a 5G strategy for developing countries: A note for policy
makers. Telecommunications Policy. 44(7). p.101975.
Ge, L. and Li, C., 2019, April. Analysis of competitive Power of Chinese Sports Apparel Brand
based on Porter's five Force Model. In Proceedings of the 2019 3rd International
Conference on Information System and Data Mining (pp. 54-58).
Gibson, A., and et.al., 2017, March. Reflective writing analytics for actionable feedback.
In Proceedings of the seventh international learning analytics & knowledge
conference (pp. 153-162).
Jaseel, J., 2019. Impact of training and development on employee retention of the sales team in
Flash at United Kingdom (Doctoral dissertation, Dublin Business School).
Kazan, E. and et.al.,2018. Disentangling digital platform competition: The case of UK mobile
payment platforms. Journal of Management Information Systems. 35(1).pp.180-219.
Khan, S.S. and Suhaib, M., 2019. Evaluating an International Human Resource Management
Strategy for New Telecommunication Group in Developing Countries, Concentrating on
Pakistan (A Case Study of Flash). Science International-Lahore. 31(3).pp.457-461.
Kresak, M., Corvington, L. and Williamson, P., 2016. Flash answers call to
transformation. Business Transformation Essentials: Case Studies and Articles, p.127.
Liu, Y., and et.al., 2019. A statistical approach to participant selection in location-based social
networks for offline event marketing. Information Sciences, 480, pp.90-108.
MacLennan, N., 2017. Coaching and mentoring. Taylor & Francis.
Malik, E., Baig, S.A. and Manzoor, U., 2020. Effect of HR Practices on Employee Retention:
The Role of Perceived Supervisor Support. Journal of Public Value and Administrative
Insights. 3(1).pp.1-7.
Marketing, M.C. and Data, B., 2017. Towards an Integrated Online-Offline Marketing Design.
Ofek, E. and Williams, N., 2019. Purple Innovation, Inc.: The Online to Offline Marketing
Challenge.
Serrat, O., 2017. Coaching and mentoring. In Knowledge Solutions (pp. 897-902). Springer,
Singapore.
Sivani, K.M.S., 2020. Critical Analysis of the Effects of Regulations under Competition Law on
Mergers and Acquisitions: A Comparison of the India, EU, US and UK Laws. Journal of
Corporate Governance & International Business Law. 2(2).
Varelas, S. and Georgopoulos, N., 2017. Porter’s competitive forces in the modern globalized
hospitality sector–the case of a Greek tourism destination. J Tour Res. 18.pp.121-131.