Evaluation of customer satisfaction among international students using Vodafone in Australia

Running Head: MARKETING
Evaluation of customer satisfaction among the
International students using Vodafone in Australia
Name of the student
Name of the university
Author Note:

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MARKETING
Table of Contents
Literature Review............................................................................................................................3
Introduction......................................................................................................................................3
Telecommunication Sector..............................................................................................................3
Telecommunication Sector in Australia..........................................................................................4
Vodafone in Australia......................................................................................................................5
Kind of Service provided by Vodafone...........................................................................................5
Long term Strategic Planning of Vodafone in Australia.................................................................6
Impact of the planning on the customers.........................................................................................7
Problems faced by Vodafone regarding the changing wants and needs of International Students. 8
Summary of the Chapter..................................................................................................................8
Reference.........................................................................................................................................9

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MARKETING
Literature Review
Introduction
Telecommunication sector has been facing a number of issues in the global market. These
issues are posing grave challenges to the organizations providing telecommunication services.
The increase in the number of the competitors providing the telecommunication services and the
number of offers that these companies are offering have changed the total scenario of the
telecommunications world. The following review has dealt with the Telecommunication giant
Vodafone and has studied the effectiveness of their service and their offers amongst the number
of international students staying in Australia.
Telecommunication Sector
The telecommunications industry falls within the information and communication
technology is generally made up of all the different telecommunications companies and the
internet service providers. The telecommunications industry in the modern days plays an
important role as telecommunications has become the primary means of communication in the
modern world. Apart from the telephone calls, there has been a rise in the networking
technologies that has helped the organizations to provide different kinds of services including the
internet service to the users (Abushova Burova and Suloeva 2016). Telecom industry generally
consists of Voice calls, messaging, e-mails, and video calling. Apart from this the new services
includes the likes of high speed broadband services, interactive entertainment services, digital
subscriber lines as well as different kinds of value added services. The Value added services are
said to provide the largest service growths over the different kinds of global networks.