Business Plan Assignment : Syocera

BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Business Concept........................................................................................................................3
Product and Services...................................................................................................................4
Market research...........................................................................................................................4
Market analysis...........................................................................................................................5
Industrial analysis.......................................................................................................................5
SWOT analysis...........................................................................................................................6
Marketing Plan............................................................................................................................7
Product Development..................................................................................................................9
Legal requirement.....................................................................................................................10
Financial plan............................................................................................................................10
Funding.....................................................................................................................................11
Forecasted sales.........................................................................................................................11
Forecasted Cash Flows..............................................................................................................11
Forecasted Income statement....................................................................................................12
Forecasted Financial Position...................................................................................................12
Break even analysis...................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Rapidly rising mobile and technical industries as per the uses of such devices on the mass
level. Benefit of such technical reforms is that it brings higher convenience which have various
benefits such as less utilisation of time, promptness etc. which is satisfactory. Considering the
comfort of people in operating the mobile phones and carrying it there will be need to bring an
innovative change in charging techniques. In the present report, the business plan for “Syocera”
will be based on bringing the totally new concept of charging the devices. Use of solar energy in
charging the mobile will be more conveyancing and attractive to consumers. There will be
discussion based on market research as well as administration of the funds required for
operation.
Business Concept
“Syocera” has been planning to bring the innovative product line in the market which is
estimated to be more profitable. Currently, the use of mobile devices is on peek and it has been
used by every single person in the world. The solar screen protector will be based on consuming
the sunlight in producing the energy which will charge the device itself (Shankar, Bhattacharyya

and Choudhary, 2018). This transparent screen guard has been planned and designed by the
professionals in relation with bringing the utmost satisfaction ad conveyance to the consumers.
Analysing the market demand, supplies as well ass resources available to the business researcher
have approaches towards bringing this innovation firstly in Mumbai, India.
Solar screen protector will depend on design of devices like size, shape etc. which will be
adequate in context with designing the screen accordingly. There will be use of quality
techniques and services which will be helpful in rising the level of operations as well as
managing the activities. “Syocera” will bring this transparent solar screen protectors with
considering the reasonable costs and expenses in in manufacturing such devices.
Product and Services
“Syocera” has aimed at developing the solar screen protector which is unique as well as
most convenient technological reform as it is easy to carryout and save power. One person need
not to get depended on the energy slot or the location to charge their mobile phones. They can
place their phone in the sun light or any artificial light which will be appropriate in charging it.
Due to rising global warning the excessive energy consumption has have threaten the
humanity and life on planet earth (Masa’deh and et.al., 2017). Therefore, in balancing the eco-
system in most favourable manner than implication of solar screen protector will be
revolutionary step. It will work as per converting the Kinetic energy of sun light or any artificial
light into potential energy like charging devices. Moreover, use of natural resource will be more
convenient in the successive changes and operational control on each activity. It has been
claimed by professionals of “Syocera” that, this will charge mobile phones, iPad etc. in less than
6 hours.
Market research
It has been analysed and experienced by professionals of “Syocera” that, currently there
has been growth in the mobile market. Thus, these industries are earning higher revenue as well
as are bringing the higher returns to the investors. Bringing this innovative feature in the market
will have appreciable growth and support (Tanwar and Prasad, 2017). Researches on the
environment has brought information that there are more than 330 million people in India are
using mobile phones and among them maximum are using smartphones.
Therefore, this smart feature has been operating over the smart phones and there will be
no age restriction or any relevant issues. Initiating this plan as per launching this technique in

urban area as per higher rate of pollution in such locations (De los Rios and Charnley, 2017).
India will be the best location in relation with generating the effective sources of funding as well
as operating the trade practices. Professionals of “Syocera” will have satisfactory revenue
generation as they will be able to gain the higher revenue and effective profitability will lead the
firm analysing the demands and designing the products accordingly.
Market analysis
Studying the market environment in India will be helpful to professionals in analysing the
pricing requirements of firm as well as management of each operations. “Syocera” will be
appreciated by consumers on the basis of its business concept and product feature.
Target market: Feature of this product is that it will consume the sun light or any artificial
light which will be utilised in generating the energy for the devices. Thus, with approaches to
this there will be suitable location for selecting the sunshine regions on which India is quite
favourable locations (Zenker and Braun, 2017). Moreover, the use of solar resources is highly
increasing trend in world and in India its is recently have higher demands. Therefore, Developing
the product according to such requirements will be helpful in satisfying the buyers as well as it
will require less costs in operations.
Target Audience: This is the unique feature which will be built in the mobile devices on
their screen. Therefore, using it will be most conveyancing and it will be easily carry out and
operated by all categories of individual such as age between 18-40. Therefore, it can be said that,
the literacy and educational level of people make it easier for the “Syocera” in having profitable
returns (Hollebeek, Juric and Tang, 2017). Thus, implication of this technology will be effective
in saving the energy, time and money of people. Employees, students and people who are having
average amount of income can easily afford this. Professionals have considered the cost
efficiency as well as quality on the same scale. Overall, this product will have higher demand as
it will be helpful to the people in generating energy without wasting time and money for it.
Industrial analysis
As per the recent researchers it has been obtained here that India is the fastest growing
market for smartphone industries. Considering the technical reforms in the features and software
of mobile phones which is impacting on having higher changes. Estimation will be based on the
believe that there will be rapid growth in this sector as these firm will have higher profitability
and revenue gains (Meissner, Brands and Wulf, 2017). Implicating solar screen protector will be

most preferable and useful innovation in the time. However, research have made study on the
buying capacity and rapidly rising the mobile market in India such as:
Years Smart Phone users in India (in millions)
2015 199.08
2016 251.79
2017 299.24
2018 339.95
2019 373.88
2020 401.74
Ascertaining the impacts of technical improvements as well as rise in the Mobile
industries is having the rapid growth die to mobility, conveyancing and influences of various
features in it. “Syocera” has the most successive plan which will be appropriate and adequate in
making effective implication of this solar screen protector plan (Yigitcanlar and et.al., 2017). It
has been estimated as per the above listed forecast that there will be rise in the number of
smartphone users in India.
SWOT analysis
To have the effective information regarding internal strength of “Syocera” which will have
based on analysing its capacity and strength to perform the business operations (Clauss, 2017).
demonstrating the product and its profitability there will be need to have effective analysis on
this fact. Therefore, it will be determined through implicating the SWOT analysis such as:
Strength
 There will be comparatively lower
costs in implicating this technique into
operations.
 It will be most convenient in using and
operating it instead of using the
traditional method to charge the
devices.
 It will have rapid increment and growth
in the period as well as appropriate rise
Weakness
 This product will not have functional
operations in night time or at the time
of changes in weather condition.
 There will be rapid growth in the
technologies so the innovative changes
are needed to be addressed quickly
(Hudson and et.al., 2017).

in the operations.
Opportunity
 It will be helpful to society as it helps
in reducing the dependency of people
on power consumption.
 This innovative idea will lead the firm
in retaining the adequate amount of
profitability and operational gains for
the long period.
Threat
 There will be comparatively higher
competition level in the market.
 Energy saving in the most important
concern of the society so implication of
such technique is highly demanded in
the market on which various entities are
performing.
Marketing Plan
By considering the operational rise in the income as well as creating the unique identity in
the market, “Syocera” is required to have adequate management and operational activities. To
develop the consumer strength and bring the effective information among the individual there is
needed to have appropriate sources of promotion (Shankar, Bhattacharyya and Choudhary,
2018). Marketing of the products and services will bring the higher attention of buyers and rises
their interest in obtaining the solar screen protector.
There has been consideration of various plans and operational activities which will be useful in
making appropriate promotion of the product. Creating an identity in the market which is
required to have effective determination over all the feature of business concepts as per
marketing mix such as:
Product:
“Syocera” has been planning to launch the solar screen protector which will be based on
meeting the effective market requirement5s such as reducing the power consumption, balancing
eco-system as well as bringing the most satisfactory to individual. It will be designed as
according to the size, shape and design of the devices. This will be placed under the screen glass
and it will be transparent which will consume the solar energy as kinetic and convert it into
potential energy (Masa’deh and et.al., 2017). This will be used in charging the devices such as
providing 250mw of power to tickle charge up the battery.
The layer of this screen film is planned to be thin approx. 100 microns or around .01mm.
it will also consider as not Deeping the screen light when its is incorporated with the LCD panel.

Therefore, such implication will have positive outcomes as per reducing the costs of amount
utilised on energy or charging the devices.
Price:
The prices levied on manufacturing the devices and generating effective income will be
based on various planning and decisions making by the professionals of “Syocera”. It has been
considered and administered by the professionals that the prices are to be set at lower prices
which will be effective in having proper sales of the products in market. Low costs strategy will
be beneficial to industry as per gathering the large number of consumer (Tanwar and Prasad,
2017). On the other as per setting the effective prices on the products will bring the ability to the
firm in retaining the higher revenue. Thus, they will have appropriate amount of revenue in the
coming period as well as profitable growth in operations.
Place:
Considering the initiative place of trading the solar screen protector of “Syocera”. Thus,
after making various survey and research it has been analysed that selecting the location which
has sunshiny regions. Which will be effective in having best ascertainment of all the operations.
India has been selected and approaches by the professionals as this country is at cancer line
which has 12 months of sunlight and will be appropriate as per having large number of mobile
users in the nation (De los Rios and Charnley, 2017). However, it will be satisfactory in bringing
the better control on each operating gain. Further, Mumbai is known as the commercial capital of
India and launching of this innovative product will have positive influences in revenue.
Economically, the country is under developing as well as listed in the emerging economy of the
world. Thus, rise in the revenue and level of operations will be based on bringing the most
satisfactory turnover each year.
Promotion:
Professionals at “Syocera” will have effective promotion of the product and brand in the
market with the influence of various sources of promotion (Zenker and Braun, 2017). There will
be use of modes like internet sites, social media, online advertisements, television, newspaper
advertising etc. Therefore, these are the sources which are quite appropriate and effective for the
professionals in gathering the effective number of consumers in operational practices.an effective
promotional techniques will be most adequate in developing the brand image in the market as
well as facilitating information among the society to use this product.

Product Development
Designing the article as per the consumer requirements and the current issues faced by the
society at large there will be requirement of appropriate examination and survey over the issues.
“Syocera” has planned to develop the solar screen protector which will protect the mobile screen
as well as also charge the battery as per its exposure to sunlight (Hollebeek, Juric and Tang,
2017). Therefore, it will be very useful in the saving the time for charging the services as well as
there will be saving of large units of energy. Moreover, the professionals have considered on the
various factors and elements which are needed to be studied and analysed such as:
Establishing the manufacturing units: The focus of “Syocera” is based on facilitating
best quality products among consumers. They have planned to launch and establish the
manufacturing units as well as apportioning the technical employees who will perfume such
operations. there will be development of various activities which in turn will be useful and
adequate in designing the qualitative control over each task (Meissner, Brands and Wulf, 2017).
On the initial stage of the business professionals has aimed at operating activities with small unit
which will bring the best returns in lower costs.
Photovoltaic cells: This is an essential feature which has been used in the solar system
plants it comprised of the activity like absorbing the kinetic energy which will be gathered from
sum light or any artificial lights and then converted to the potential energy. Thus, on the large
scale various commercial sites and governmental offices have installed these plants in storing the
energy and which will be used in various power consumption activities (Clauss, 2017).
Therefore, these are known as the cells which absorber the solar energy and covert it in the flow
of electrons which will be known as the photovoltaic effect.
However, these are the sources and techniques which will be based on the natural
resources such as sun light and it will be converted in potential energy. Moreover, implicating
this technique in a thin film will be quite challenging, time consuming as well as require most
cost in the operations. thus, such determination will have impacts in the operational activities as
per reducing the costs and operational advancement.
Designing the applications: Using this technique will require application in the devices
which will it command and execute the process of converting the energy and charging the
battery. Considering the same there will be need of having effective application or software
which will automatically operate the functions (Hudson and et.al., 2017). Developing the

application for all kinds of smart phones such as Androids, IOS and Windows operating system
in mobile phones. Thus, it will be associated with the effective planning and operational control
on each tasks and operations.
Legal requirement
Initiating the operations in Mumbai, India there will be requirement of following and
considering all the legal norms, laws and regulations. Thus, the registration of “Syocera” will be
effective in bringing the s legal framework and rights to make the trade practices in the market.
Intangible rights: It is necessary that the business must have obtained trademarks,
copyrights and patent rights on its product. Professionals are seeking to have the effective trade
markets and various rights on the solar screen protectors with the purpose of reducing the
changes of duplicates and bringing the assured consumers regarding the quality of the articles.
Taxation: Ingratiating business in India will have several challenges in terms of analysing the
tax system of the country (Yigitcanlar and et.al., 2017). There are various surcharges such as
GST, Duty taxes, corporate taxes etc. on which ascertainment of each taxes and the operations of
the business accordingly there will be need of making effective planning and operational control
on each activity of the “Syocera”.
Trading laws: Considering various laws and regulations which are stated in India relevant
with the trade practices and trading activities on which determination of such operations will be
helpful and adequate in making qualitative operational control. “Syocera” has to consider the
regulations, norms and conditions associated in Indian Contract Act 1872, Partnership act 1932
and Banking regulation act 1949 (Business Laws & Regulations in India, 2018). It will be best
source in analysing the legal practices in India as relevant with trading activities.
Financial plan
Installation of manufacturing plant, initiating the trade practices as well as controlling
financial aspects of the business. “Syocera” will require the satisfactory amount of capital to be
used in operating the business activities. There will be use of various techniques in generating
the funds such as implicating the owner’s funds, bank loan and income through other sources.
Thus, analysing the cots which will going to be incurred in each activity has to be analysed and
determined by the professionals.
Funding
Funding Amount

Partner's investment £ 40000
bank loan £ 50000
other funding £ 10000
Total £ 100000
Forecasted sales
Sales Forecast
Particulars Amount
Solar screen protectors for mobile 1,500
Average Price £ 200.00
Total sale £ 300,000.00
Solar screen protectors for iPad 2,000
Average Price £ 350.00
Total sale £ 700,000.00
Total sales revenue £ 1,000,000.00
Forecasted Cash Flows
Cash flow Forecast
Particulars Amount Amount
Solar screen protectors for mobile 1,500
Average Price £ 200.00
Total sale £ 300,000.00
Solar screen protectors for iPad 2,000
Average Price £ 350.00
Total sale £ 700,000.00
Total cash inflows £ 1,000,000.00
Outflows
Premises £ 2,000.00
Wages and salaries £ 5,000.00
Administrative expenses £ 500.00
Marketing expenses £ 3,000.00
Insurance £ 1,000.00
General expenses £ 1,000.00
Total Cash Outflows £ 12,500.00
Net cash Flow £ 987,500.00
Cash at the beginning
Partner's investment £ 40,000.00
Bank loan £ 50,000.00
Other funding £ 10,000.00

Total fund invested £ 100,000.00
Cash at the end £ 1,087,500.00
Forecasted Income statement
Particulars details details Amount
Reveneue 100000
Less: COGS 40000
40000
Gross profit 60000
Operating expenses
premises 2000
wages and salaries 5000
administrative expenses 500
marketing expenses 3000
insurance 1000
general expenses 1000 12500
Total operating income 47500
Less: GST 18% 8550
Profit after tax 38950
Transfer to reserve 8000
Forecasted Financial Position
Forecasted Financial position
Particulars
Asset Details Amount
Current assets
Cash £ 1,087,500.00
Inventories £ 3,500.00
Total Current Assets £ 1,091,000.00
Non-current assets
Premises £ 2,000.00
Total non-current assets £ 2,000.00
Total Assets £ 1,093,000.00
Liabilities
Current Liabilities
Creditors £ 480,000.00
Insurance £ 1,000.00

general expenses £ 1,000.00
GST £ 8,550.00
Total Current Liabilities £ 490,550.00
Non-current liabilities
Bank loan £ 50,000.00
Total Liabilities £ 540,550.00
Owner's Equity £ 40,000.00
Other funds £ 10,000.00
Shareholder's fund £ 455,500.00
reserves £ 8,000.00
net profit £ 38,950.00
Total liabilities and equity £ 1,093,000.00
Break even analysis
Break-Even analysis
Particulars Formula Figures
Selling price per unit £ 550.00
Variable cost per unit 400
Contribution per unit
Selling price per unit
- variable cost per
unit 150
Fixed cost 20000
BEP (in units)
Fixed cost /
contribution per unit 133
BEP (in value or monetary terms)
BEP (in units) *
selling price per unit 73333.33333
CONCLUSION
On the basis of above report it can be concluded that initiating the business of solar screen
protector “Syocera” will be beneficial in making better operational increment. Professionals of
the organisation has made survey over the market in relation with analysing the legal framework

and procedure for registering the entity. There has been determination of all the activities and
operations which will be useful and appropriate in making better promotions and trade practices
of the business. Moreover, the budgeted income statement has been presented in analysing the
cost requirements and estimated gains of the business in coming period.

REFERENCES
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Masa’deh, R. E., and et.al., 2017. The impact of employee’s perception of implementing green
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Online
Business Laws & Regulations in India. 2018. [Online]. Available through :<
https://amritt.com/services/india-business-consulting/business-laws-regulations-in-india/>.