Business Plan for Baby's Breath Flower Market Tea House

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Executive Summary:........................................................................................................................3
Business description:.......................................................................................................................3
Marketing Research and Analysis:..................................................................................................5
Political Factor:............................................................................................................................5
Economic Factor:.........................................................................................................................5
Social Factors:.............................................................................................................................6
Technological Factors:.....................................................................................................................6
Environmental factor:......................................................................................................................6
Legal Factor:....................................................................................................................................7
Marketing Plan:...............................................................................................................................7
Product:........................................................................................................................................7
Price:............................................................................................................................................8
Place:............................................................................................................................................8
Promotion:.......................................................................................................................................8
Operations........................................................................................................................................9
Management..................................................................................................................................10
Part 2..............................................................................................................................................11
Financial:.......................................................................................................................................11
Social, Environmental, Entrepreneurial (EEE):.............................................................................12

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Critical risks:..................................................................................................................................14
Exit and harvest strategy:...............................................................................................................21
Milestone schedule:.......................................................................................................................21
References:....................................................................................................................................22

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Executive Summary:
The organization Baby’s Breath Flower Market Tea House have been operating the sector
of fancy cafes and flower shops. They have been keeping operating in this sector of business
form a very long time and have been generating huge amount of revenue. They have been
operating from Melbourne, Australia. They have been balancing the two industries with a great
manner simultaneously. Although, the competition in the two industries have be quite steep in
the recent years. Despite the narrow lane of success, the organization have been doing better
rather than many of the other organization in the line of business. The café that is operated by the
organization is quite peaceful and have great ambiance too. The flower shop have been keeping
huge stick of great flowers and also many flowers from outside the country too. The report
would mainly discuss about the business plan of the organization and the various factors that
would be dependable on the success rate of the organizations generation of revenue. The report
would be divided into several part where through discussion of the business plans and its
sections are discussed. The report is concluded by providing a brief overview of the ways of the
business that is being conducted.
Business description:
Baby’s Breath Flower Market Tea House would be a new business venture which would
be based in Melbourne, Australia. As the name already points out, the business would combine a
flower shop and a café rolled into one single format. Baby’s Breath Flower Market Tea House
would have two divisions namely, a café and a flower shop. Thus, the business would operate in
two industries simultaneously, namely the café industry and flower industry. The two industries
are extremely competitive.This presence of the firm in two industries simultaneously would
attribute the firm with power to compete with both cafes and flower businesses. The café would

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have a very peaceful and relaxing ambience which would enable the customers to enjoy high
quality beverage and snacks. The beverages which the firm would serve to its customers would
consist of tea and coffee of different variants. Customers would be able to enjoy superior quality
organic tea and coffee which would uplift their mood. They can also enjoy snacks and cookies
along with tea or coffee which would boost their customer satisfaction. The flower segment of
the business would provide variety of flowers like roses and lilies to customers. The segment, in
order to suit the preferences of customers would maintain immense stock of flowers of different
types. Customers can avail flowers in different shades like white, yellow and red to suit the
occasions for which they would purchase the flowers. The customers would be able to obtain
ready-made bouquets as well as customized bouquets. The flower business section in order to
ensure deep market penetration and access to an immense consumer base would make the flower
related products available both at the outlets as well as on demand delivery to the location of the
customers. This would enable the company to cater to an immense consumer and generate high
revenue. The two segments of Baby’s Breath Flower Market Tea House namely, the café and
flower section would be located together. There would be no division like a glass panel between
two sections which would enable the customers view both the sections. The customers having tea
or coffee in the café section would be able to view the flowers. This would urge the customers to
visit the flower section which may further encourage them to order flowers. Similarly, customers
who would enter the store to purchase or order flowers, may be encouraged to visit the café
section to enjoy coffee in order to feel refreshed. This facility to avail two different products
would convince the customers buy products from Baby’s Breath Flower Market Tea House and
not its competitors. Thus, it is clear that the two sections of Baby’s Breath Flower Market Tea
House would collaborate with each other to attract and acquire customers. Thus, the two sections

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would collaborate to boost the revenue generation of the business. In fact, it can also be pointed
out that this combination of café and floral products would provide unique selling proposition to
the business which would differentiate it from its competitors. Thus, this unique selling
proposition would boost the revenue generation of the company.
Marketing Research and Analysis:
Political Factor:
Australia’s politics believes in two-party system. Before the election in the month of May
2019, Australia was undergoing a political collision, as both the parties were trying compete in
terms of promotion, but after election in May 2019, Australia has become politically stable.
Hence, there is no obstacle, in terms of politics in front of Baby Breath Flower Market Tea
House and the new firm can expect assistance from Australian government.
Economic Factor:
The economy of Australia grew at 3.8%, during the first six months of 2018, but during
the second half of 2018 the economy showed 0.9 percent of decline. All these added to the
overall growth of the economy. As compared to the year 2017 the GDP of Australia grew at the
rate of 3.2% per year. The economic growth during 2018, has paved the way for profit
maximization of the existing firms (Huang and Sarigöllü 2014). Again due to a substantial
increase in the government spending on infrastructural development Australian economy is
ready to absorb new firms in the service sector. Again due to a drastic c improvement in
transportation, the suppliers are finding it easier to distribute goods and services. All these
indicates that, it is the high time to Baby Breath Flower Market Tea House, which is a flower
shop within a coffee house; start its business in Australia.