Social Enterprise: Business Plan for a Café Shop

Running head: SOCIAL ENTERPRISE
Social Enterprise
Name of the Student:
Name of the University:
Author’s Note:

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SOCIAL ENTERPRISE
Executive Summary
The business plan which is being developed would be based on a café shop which would bee
providing different variety of beverages at lowest possible price. The name of the business would
be Jimmy and James Café House. In addition to providing different varieties of coffee the
business would also be offering breakfast choices and complementary snacks which goes with
coffee. The business plans would be considering all aspects such market condition, competitive
pressures, taste and preference of the consumers. The business plan would be including a
financial forecast and also incorporate a strategy which would be followed by the business for
accumulating the required funds for starting up the business.
Aims and Objectives of the Business
In recent years, café business has flourished considerably bringing about small shops and
cafeteria opening taking advantage of the market situation. The business plan for the café
business has set out its objectives which the business would be following in long run are listed
below in details:
 The café would be providing the best quality of beverages along with snacks and would
also be offering different varieties of beverages to the customers.
 The café would be offering the products at a lower price as compared to the competitors
of the business so that the customers do not feel a pocket pinch for the same.
 The café business would be focusing on customer satisfaction more than profit element of
the business. The business wants to establish a loyal customer base for itself in the
market.

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SOCIAL ENTERPRISE
Story Behind the Business
The business which the proprietors Jimmy and James are trying to established is based on
an idea which the proprietors derived in their college days. The café business would make them
owners and both the owners have idea of a café business. In addition to this, the market is
appropriate as 2 billion coffees is sold every year as per estimates in UK which suggest that the
market is active and if proper work and luck is on the side, a café business earn significant
amount of profits. The owners of the business would be following a creative approach and make
the ambience of the business appropriate where one can enjoy his coffee with peace. The café
business is considered to be appropriate as the success of the business depends on location of the
store along with the team of employee who would be managing the operations of the business.
Introduction and Background
The business environment of café industry is expanding significantly and has grown as a
popular option for most of the startup businesses in UK. The market of UK is driven by habitual
coffee drinkers who are daily customers and it is a priority for most of the people to have a cup
of coffee of any kind at breakfast. The business is fast expanding one and is the only business
which has scope for small coffee shops as success is more seen in small businesses
(Workspace.co.uk. 2019). As per estimates which is available from London Coffee Festival,
small coffee businesses outnumber branded outlets by two is to one. This is a sign that small
businesses are successful in the marker.
The business of Jimmy and James Café house would be established in a high street
location in London so that the shop has access to customer walking on roads for work, school or
even just looking for breakfast. The business would be focusing on serving the customers more
effectively and maintaining a level of quality in the products which is offered by the business.

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SOCIAL ENTERPRISE
The business would also be offering certain side dishes such as sandwiches, fries and breakfast
options for the customers which would also contribute to the revenue which is generated by the
business.
Market Research
As per estimates, the market in UK is quite favorable for café business and this is the
main reason that many small café businesses are coming up. The owners of the business need to
survey the market for identifying the trends which would have an impact on the business and
also identify the target customers from where the business would be generating core revenues
(Forbes.com. 2019). In order to assess the market of UK more effectively, PRESTCOM
Analytical tools are used and the same is explained below in details:
 Political Factors: The political factors refer to the impact of the governmental policies in
the country and the trade relation with the suppliers of coffee beans. In UK coffee beans are
imported from Brazil or other countries and therefore trade relations between countries is an
important determinant (Huang and Sarigöllü 2014). The business need to select a supplier
for raw materials for the business and ensure that the same is of highest quality. The
political factor with the business would be affected is getting the desired suppliers contract
for supply of materials. This would help the operation of the business significantly. The
trade relation with the supplier is an important determinant for successful operation of the
business.
 Regulatory factors: The regulatory factors which would be applicable to Jimmy and James
Café house includes the licensing and registration of the shop. In addition to this, hygiene
requirements would also be applicable on the business. A routine checks would also be
conducted to test the hygiene factor and quality of the food products.