Business Plan for Java Bakery in Sydney

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author note

BUSINESS PLAN1
Executive Summary
The assignment has been helpful in understanding the business plan of Bakery in Sydney.
With the help of the different kinds of internal and external market analysis, the different
strengths, weaknesses, threats and opportunities have been identified which has been
assisting in making the entire research successful. In addition, the financial needs have been
identified that assisted in understanding the requirements of business activities suitably.

BUSINESS PLAN2
Table of Contents
Introduction................................................................................................................................3
Overview of Business and Location......................................................................................3
Products and Services............................................................................................................3
Main Goal and Objectives..........................................................................................................3
Vision.........................................................................................................................................4
Market Research.........................................................................................................................4
Target Market Analysis..........................................................................................................4
SWOT Analysis.....................................................................................................................5
PESTEL Analysis...................................................................................................................7
Marketing Plan...........................................................................................................................8
Competitor Analysis...................................................................................................................9
Outlining Financial Needs........................................................................................................10
Possible Investors.....................................................................................................................11
Action Plan...............................................................................................................................12
Conclusion................................................................................................................................14
References................................................................................................................................15

BUSINESS PLAN3
Introduction
Overview of Business and Location
Java Bakery is one of the start-up coffees as well as bakery retail related
establishment which will be located in Sydney. The main approach of the bakery is to satisfy
the different interests of the different regular customers with the broad variety of coffee as
well as other pastry related products. The entire organization plans in building strong position
in the market in the town which will be due to the mild kind of competitive environment. The
aim of the bakery is creating the strong customer base in Sydney with employees who have
expert knowledge who will be capable of providing the proper services to the different
customers.
Products and Services
The Java Bakery will be offering freshly prepared pastry as well as bakery products
which are gluten-free mainly for the health-conscious customers. There will be more than
eight batches of bakery as well as pastry products which are prepared during day hours for
assuring that fresh goods are being served to the different customers and it will be attracting
them in comparison to other competitors present in the respective field.
Main Goal and Objectives
The main goal of the bakery business named Java Bakery is funding goals as it is
essential for understanding whether there are efficient funds for securing the operation. The
new business should have enough money upfront for sustaining itself for the first 18-24
months in the respective industry. Moreover, the objectives of the bakery business of Java
Bakery are as follows: