Strategy development that works

Running Head: STRATEGIC DEVELOPMENT
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STRATEGIC DEVELOPMENT

STRATEGIC DEVELOPMENT
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Table of Contents
Introduction.................................................................................................................... 2
Mission......................................................................................................................... 2
Internal analysis.............................................................................................................. 3
External environment........................................................................................................ 4
Strategic analysis and choice............................................................................................... 5
Long-term objectives........................................................................................................ 6
Generic and grand strategies............................................................................................... 7
Short term objectives........................................................................................................ 8
Functional tactics............................................................................................................. 9
Policies and empower action............................................................................................... 9
Strategic control and continuous improvement.......................................................................10
Conclusion................................................................................................................... 11
References................................................................................................................... 12

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Introduction
Java culture bakery and restaurant will be a new venture within the sector of food and
beverages. It will respond to the new technologies by satisfying the changing demands of
customers in Botswana. This will be an effective place to meet friends, relatives and to enjoy the
time. In today's time, the demand for customers is growing for the good quality coffee and
services. This organization will capitalize on the proximity to repeat customers group. It will
offer the best food and beverages within the area by complimented pastries and free books that
customers can enjoy and read their books by visit (Rolfo, & Finardi, 2014).
The organization will be operated within the 2300 square foot with walking distance from
public conveyance route. The budget of the organization will be $150000 (us). This is expected
that the revenue from sales will be $580,000 to $7060000 in year three. Organization will try to
preserve the effective sixty-five percent margin of profit and reasonable expenses of operating
the business. The net profit margins of the organization will be supposed to be growing from
$110000 to $125000 within a similar period. This will be an effective organization by offering a
full menu of tasty food and beverage as products (Hsieh, & Chen, 2011).
The strategic business plan will offer an opportunity to review the vision and focusing
more on the strategy (Blackburn, Hart, & Wainwright, 2013). It will give a step by step plan to
business start-up; establish effective numbers of sales, profitability and gross margin
(Woodcock, Green, & Starkey, 2011). My role as the administrative officer at the corporate level
will be to develop the strategic plan for java culture bakery and restaurant. The plan will include
the mission, strategic controls and continuous empowerment.
Mission
The mission of the Java culture bakery and restaurant will be to make the best effort to
create the unique place at which consumers can socialize respectively within a relaxing and
relaxed environment by enjoying the best food and beverage in the town. Java culture bakery and
restaurant will be in the business to remove the daily stress by delivering the peace of mind by
the convenient location, customer-friendly service, and consistently good quality products. This

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will be achieved through strictly following the guidelines of preparations. The activities of
marketing will focused to maximize the sales at a higher margin.
Brewed coffee, espresso drinks, and teas with refreshment food and beverages will be
vended within the Java culture bakery and restaurant. It will also offer pastries, sandwiches, and
salads. The menu of the organization will be supplemented through the free magazines and
books that consumers can read within the Java culture bakery and restaurant. The organization
will devote profits to enhance the employee’s satisfaction by providing constant returns to
shareholders (Brock, Leblebici, & Muzio, 2014). The organization will make a contribution to
welfare regarding the local community through supporting activities like civic and charitable.
The organization will also support farmers to grow products by use of fair trade, production at a
sustainable level, and organic products. It will give award to its local suppliers as many as
possible through keeping the community. The organization will offer the customers tasty food
and beverages within the area.
Internal analysis
Making a strategic business plan for Java culture bakery and restaurant is essential. This
will help to plan and give the insight to run a business more effectively (Vasarhelyi, et al., 2012).
This will be a crucial element of the organization's strategic business plan.
 Strength
The SWOT analysis will support to draw strength of Java culture bakery and restaurant regarding
internal factors. These will also support to find out the advantages of business over other
competitors and provide a competitive edge. The positive attributes of the organization will
support to generate revenue. It will include the innovative items within the menu that are unique
with Java culture bakery and restaurant and the connectivity with the location that gets the
footfall at a high level. The organization will also use the POS to ensure maximum profits.
 Weakness
This is also very important to identify the weaknesses within the business and improve them in
handy situations (Onuonga, 2014). These will be the areas that present the disadvantages, and