Business Plan for Delicious Caterers

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

BUSINESS PLAN1
Table of Contents
Executive Summary.........................................................................................................................3
Background/Findings...................................................................................................................4
Mission and Vision Statements...................................................................................................5
Procedure/Methodology..................................................................................................................7
Assessing Clients Needs and Demand.........................................................................................7
Technological Support.................................................................................................................7
Research and Findings...................................................................................................................10
Financial Analysis.....................................................................................................................10
Market Survey...........................................................................................................................12
Categorical Survey of Human Resource....................................................................................14
Recommendations..........................................................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................16
Appendix........................................................................................................................................18
a) SWOT Analysis.....................................................................................................................18
b) Stakeholder Analysis.............................................................................................................18
c) Financial Analysis.................................................................................................................19
i) GANTT Chart....................................................................................................................19
ii) Start-Up Cost Breakdown.................................................................................................20

BUSINESS PLAN2
iii) Balance Sheet...................................................................................................................21
iv) 3-Year Projections............................................................................................................22
v) Return on Investment........................................................................................................24

BUSINESS PLAN3
Executive Summary
The aim of the assignment is to develop and plan a business plan in the field of catering services
whereby a new start-up will be launched in the field of catering services. The name of the
company would be Delicious Caterers whose primary aim would be serving various category of
functions, party and events. The wide portfolio of product offerings along with the specialised
technique of carrying out the operations of the company would be the key strength of the
company. There will be various financial projection that would be done for the company
whereby the revenue and expense estimates for the company for a sum of three-year would be
taken into consideration. The evaluation of the overall profitability for the start-up plan was
assessed with the help of the return on investment and the payback period for the company.
Quality food and increasing market penetration with a rate of 20% per annum would be the key
focus of the company in the long-term. The employee base of the company would be filled with
trained personnel whereby adapting with the technical expertise about the modern facilities and
equipment’s would be trained. It is recommended that in order to stay profitable in the business
the company will be evaluating various sales and marketing strategies so that the market
penetration stays at the optimal rate. Covering fixed cost of the company in the form of
sustainable growth of revenue for the company will be some of the other aspects that the
company would be dealing with. The new start-up would be earning a significant amount of
profitability for the company where a sound return on investment is expected from the business
in the long-term. The new business proposal would be focusing on establishing a proper
restaurant and catering service business so that the customers are attracted to services which is
offered by the business. The business would expand the operations as the demand for the
business increases in the market.

BUSINESS PLAN4
Introduction
Catering Services within the Australian region has been growing continuously by the
company and the same would be in the field of the hospitality services. The operations of
Delicious Caterers would be primarily in the field of Catering foods and beverages in wedding
programmes, anniversary, birthday, and funeral and office functions. The wide portfolio of
product offerings along with the specialised technique of carrying out the operations of the
company would be the key strength of the company. There will be various financial projection
that would be done for the company whereby the revenue and expense estimates for the company
for a sum of three-year would be taken into consideration.
Terms of Reference
The background information of the company would primarily be in the field of catering
business where the company would be named as Delicious Caterers. The operations of the
company would be primarily in the field of Catering foods and beverages in wedding
programmes, anniversary, birthday, and funeral and office functions. In terms of specialized
terms of reference for the company, customized event catering services, quality & lavish foods,
specialized trained staff, in-house services and necessary equipment for catering will be some of
the key highlights of the operations of business (Domingo et al., 2016). It is important that
application of better-equipped technological products in the usage of the catering would be done
in order to carry out the operations of the company. There will be various ways and medium by
which customers can approach the company for the catering services whether be it in the form of
online business or directly heading towards the office for meeting the office personnel of the
company. The aim of the company would be to provide a quality food at affordable budget

BUSINESS PLAN5
friendly prices. Premium or quality services in the field of customised catering services will be
some of the key feature of the product portfolio of the company (McPhail et al., 2015).
Background/Findings
The key operations of the company would be in the Australian region whereby the
company would be domestically operating the various operations of the company. The
operations of the company would grow internationally once the market penetration for the
various products and services gets in line with the operations of the business. Various range of
foods and beverages alcoholic and non-alcoholic beverages will be some of the prime highlight
of the company. The industry demand for the hospitality service sector in Australia has
been growing phenomenally with the aim of quality foods and beverages served to the
consumers (Bohle et al., 2017).