Business Plan for Pioneer Marketing

This report develops a business plan for Pioneer Marketing, a service-oriented organization offering marketing and advertising services to clients. It discusses the company's mission, value proposition, competitor analysis, target clients, and objectives.

Running head: BUSINESS PLAN
BUSINESS PLAN
Student’s Name
University Name
Author note

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Executive summary
The purpose of this report is to develop a business plan for the selected service oriented
organization, Pioneer Marketing. Pioneer Marketing is mainly associated with offering
quality service in the field of marketing and advertising to its targeted clients. The business
organization aims to offer effective and result oriented marketing plans and advice on the
adverting tips to the targeted clients. It offers strategic and tactical planning for the newly
start-up business organizations as well as the existing organizations planning to grow and
expands their business operations and offerings. The report provides an overview of the
business organization stating the details of the business and the major functions of the
business organization. It determines and identifies the value proposition of the business
organization. It conducts the competitor analysis, identifying the direct and the indirect
competitors of the consultancy firm. Further, it analyzes the target clients and the customer
segments in the market. It conducts hypothesis and determines the business objectives and the
strategies of the organization.

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Introduction
Pioneer Marketing provides its clients with wide range of marketing consulting
services. It is believed that a marketing plan helps the business organization to gain market
share, lower the marketing costs and increase the sales of the business organization. This is
vital for the business organization to get high return on their investments. Pioneer Marketing
will be helping other business organization to excel in their marketing. It will be offering
wide range of services to its potential clients including executable marketing plan, identify
the areas of opportunities and threats for the business organization, market segmentation,
analysing the product line of the client’s business organization and design a project
implementation plan. The purpose of this business plan is to determine the purpose and
objective of the selected service organization Pioneer Marketing. It discussed the business
details and the value proposition of the new venture. The report determines the competitor
analysis, customer segments and targets.
Overview of the company
Pioneer Marketing is a marketing consultant service; it will be offering its clients strategic
planning for the business organization as well as other tactical planning. The process
implemented for executing the marketing plan including identifying the areas of the in which
the business organization might excel and the areas in which the business organization needs
to work upon. It aims to help other business organizations to analyze their market
segmentation, competitive strategy and the product line strategy of the company. The
company will be consisting of mainly ten graduate students from the Marshall University.
Pioneer Marketing aims to rank highest among the top 15 in the country. The service

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company will be positioning itself with the country’s largest marketing and advertising
consultancy business organization (Blackburn et al. 2013). The company aims to offer the
best strategic marketing plan and advertising starting from small enterprises to large business
organization. The targeted clients of the business organization will be the small scale business
enterprises that can afford the cost of contracting their services of advertising and marketing
organization for the purpose of maximizing the effectiveness of their marketing and increase
their market value. The company will be a highly result-driven marketing consulting firm.
Pioneer Marketing will be offering wide range of services for its clients, analyzing, selecting
and implementing the best suited marketing plans as per the requirement of the clients. The
business organization will be combining the tools and the techniques of marketing and
advertising to create a meaningful and effective marketing for the best and optimal results.
Business details
The primary mission and vision of the Pioneer Marketing Company is t o work closely
with the business clients and to offer them the best quality service in marketing and
advertising to help them to succeed in the setting and achieving the goals and objectives of
their marketing and advertising. Marketing and advertising is considered to be the crucial
aspect of every business organization, it plays an important role in the success of the business
organization (Edison 2015). The Pioneer Marketing Company aims to help their clients to
excel in their marketing and help them to maintain their position in the market. The company
is highly result driven. They aim to offer exceptional service and support to the clients. They
aim to commit towards effective and efficient communication and implement their ideas in a
creative, strategic and in the most cost effective manner. The company has technical experts
which helps the business clients to minimize their learning curve and minimize their cost of

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marketing and operations. It enables the business to be a part of their client’s business.
Further, the company focus on ensuring timely launch of the client’s marketing program.
Pioneer Marketing helps to generate new innovative strategies for the clients who help to gain
the outcome of high quality and cost effective service. The co-owners of the company will be
investing $ 200 each. The start up cost of the company will be mainly for message and
communicating service, company communication devices and the materials needed for
marketing. The total start up expense of the company will be approximately around $ 650.
The main services that will be offered to the clients include development and preparation of
strategic and tactical marketing and advertising plans and other programs (Frederiksen and
Brem 2017). Segmenting the market and the target customers, it will be designing the overall
adverting strategy and the public relation strategic for its clients, it will be performing the
function of analyzing the industry trends in which the business is associated with. Lastly, the
company will be executing the marketing implementation plans and programs for its clients.
The target customers of the Pioneer Marketing will be mainly small and medium scale
business enterprise planning to executive their marketing and advertising professionally and
in an effective manner.
Value proposition of Pioneer Marketing
It is evident that the small scale and medium scale business enterprises usually do not
have enough budget for hiring a marketing manager or director. Moreover, there are many
business organizations that execute a high budget marketing plan but it does not pay back.
There Pioneer Marketing attempts to perform their own advertising and marketing and help
the target clients to have an effective marketing plan and execute it effectively (Jones and
Penaluna 2013). Therefore, hiring marketing consultants and can help the clients to

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incorporate an effective marketing and enable the consumers to take actions in the manner
that is desirable to the business clients. Pioneer Marketing consultant can help the business
clients to clear the mistakes of the marketing plan and market their products and service in an
effective and successful manner. The marketing consultants of Pioneer Marketing are highly
training and professional who understands the critical elements of the compelling marketing
message and implements the most effective method for reaching out the customers of the
clients. Moreover, Pioneer Marketing guarantees its clients maximum revenue from its clients
and places the marketing and advertising message in the best exposure. Additionally the
Pioneer Marketing offers adverting tips and tools for improving their marketing and
advertising skills (Edison 2015) . Pioneer Marketing offers thorough knowledge and creative
expertise in the field of marketing and advertising.
Competitor analysis
The business competition comes from various places in the market industry such as other
independent marketing and advertising consultant firms, the internal staffs of the client’s
organization as well as other large and famous consulting business organization. Pioneer
Marketing needs to understand the competition offered in specific markets and position their
consulting organization in specific markets and target the potential clients who are in need of
the specialized and customized marketing services (McKenzie 2015). Pioneer Marketing can
face two types of competition in the market direct competition and indirect competition. The
major competition can be faced by Advertising Bureau Consultants, AD Ideas and Adwings
Creative consultants which offers similar services to the customers. Direct competitors
include other consultation forms and organizations that offer the similar services to the
customers. Indirect competitors include the other alternatives to the marketing and

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advertising consultants such as internal staffs of the clients like marketing managers and
marketing directors. However, Pioneer Marketing can increase the potential value offered to
the clients and position it differently in the market to increase its visibility. Further, the
company needs to analyze the internal consideration such and the price demanded from the
clients, marketing consulting expertise and knowledge of the executives. Positing mapping
can be done by the business organization to determine the best position of the firm in the
market and compare its market potential as compared to its competitors (Jones and Penaluna
2013). This will help the business organization to best position the business organization
with the industry. In order to maintain its competitiveness in the highly competitive market
environment, Pioneer Marketing can determine the actual pricing of the service offered and
the pricing strategy of the organization including discounts and contracts.
Market segmentation and target clients
The Pioneer Marketing consulting firm will be focuses mainly on two groups of business
enterprise:
Small start-up companies: the small start businesses are targeted by Pioneer Marketing
consulting firm as they usually do have to budget for marketing managers or in house
expertise to create and execute plans for marketing and advertising. Their main focus of the
small start up businesses is to reach out to their target audience and present their products and
services to the customers. With the growth in the business environment, the number to new
entrant and new start-up businesses are also increasing in the service and the industry areas.
Therefore, Pioneer Marketing consulting firm believes that this particular market segment

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could provide sufficient generation of revenue to the company and provide valuable service
to the target clients.
Existing small and medium scale enterprises: Pioneer marketing also aims to reach out to
the companies and business establishments that have achieved some height of success and are
planning to expand their products and services in the market or expand their target audience.
It is believed that the success of the business organization majorly depends on the effective
marketing and advertising (McKeever 2016) . Therefore, by offering professional and expert
service it the small and medium scale business organization it can help the business
organization to expand their products and services among the target audience in an effective
and efficient manner. Pioneer Marketing can help the clients to overcome the marketing
problems in the everyday operations of the business organization and increase the efficiency
of the company’s performance. In the stages of growth and expansion, every business
organization undergoes various difficulties and challenges which can affect the performance
and success. Hence, Pioneer Marketing can offer these companies with a focused approach in
the marketing and advertising which is responsive to the unique demands of the clients and
helps them to attain their future sales goals and objectives.
Hypothesis development and objectives of the Pioneer Marketing
Contextual factors are considered to be one of the major areas for investigation.
Pioneer Marketing will be focusing on building awareness and maintain the brand value of
the company. Cost strategy will be taken into considered by the organization as the
consultancy firm grows (Jones and Penaluna 2013). The company will be faced fierce
competition; in order to combat the stiff competition in the market, Pioneer Marketing will be

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will be following its cost leadership strategy, focus on service differentiation as well as other
strategies to build relationships with the consumers. The generic strategic of the organization
will be correlated with the contextual factors. The company will be considering a
differentiation strategy in the initial stage of establishing the business. Cost leadership
strategy will be implemented in the growth stage of the business. The company will be
focusing on the ‘value-for-money oriented services. The most critical aspect of the value is
price. Therefore, the business organization needs to consider the price and take advantage of
the market business scenarios through operational efficiency. The company will be
emphasising on building goodwill of the company which is also one of the main aspect of any
service industry (Frederiksen and Brem 2017). The company’s sales strategy will be based on
systematic person to person contacts with the new start-up business and the
growing/expanding business.
Conclusion
Therefore, from the above analysis, it can be concluded that Pioneer Marketing, the
marketing and advertising consultancy firm will be focusing on providing high quality
services such as marketing plan, competitive analysis, industry trends and other wide range of
specialized services to its target clients. The targeted clients are mainly focused on two
groups of business organization including small start-up companies and the existing small
and medium scale business organization. The company will be responsible for providing a
focused approach in the field of marketing and advertising as well as assisting the clients to
achieve their future sales goals and objectives. The value proposition of the business
organization has been discussed in the report. It is analyzed the competitor position in the
market and analyzed the customer segments and targets that Pioneer Marketing will be

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mainly focusing on. Lastly it analyzes the hypothesis and the business objectives and
strategies that will be implemented by the business organization in its day to day operations.

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References
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development, 20(1), pp.8-27.
Edison, H., 2015, December. A conceptual framework of lean startup enabled internal
corporate venture. In International Conference on Product-Focused Software Process
Improvement (pp. 607-613). Springer, Cham.
Frederiksen, D.L. and Brem, A., 2017. How do entrepreneurs think they create value? A
scientific reflection of Eric Ries’ Lean Startup approach. International Entrepreneurship and
Management Journal, 13(1), pp.169-189.
Jones, C. and Penaluna, A., 2013. Moving beyond the business plan in enterprise
education. Education+ Training, 55(8/9), pp.804-814.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: Experimental
evidence from a business plan competition. The World Bank.