Business Plan for Pioneer Marketing

Running head: BUSINESS PLAN
BUSINESS PLAN
Student’s Name
University Name
Author note

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BUSINESS PLAN
Executive summary
The purpose of this report is to develop a business plan for the selected service oriented
organization, Pioneer Marketing. Pioneer Marketing is mainly associated with offering
quality service in the field of marketing and advertising to its targeted clients. The business
organization aims to offer effective and result oriented marketing plans and advice on the
adverting tips to the targeted clients. It offers strategic and tactical planning for the newly
start-up business organizations as well as the existing organizations planning to grow and
expands their business operations and offerings. The report provides an overview of the
business organization stating the details of the business and the major functions of the
business organization. It determines and identifies the value proposition of the business
organization. It conducts the competitor analysis, identifying the direct and the indirect
competitors of the consultancy firm. Further, it analyzes the target clients and the customer
segments in the market. It conducts hypothesis and determines the business objectives and the
strategies of the organization.

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BUSINESS PLAN
Introduction
Pioneer Marketing provides its clients with wide range of marketing consulting
services. It is believed that a marketing plan helps the business organization to gain market
share, lower the marketing costs and increase the sales of the business organization. This is
vital for the business organization to get high return on their investments. Pioneer Marketing
will be helping other business organization to excel in their marketing. It will be offering
wide range of services to its potential clients including executable marketing plan, identify
the areas of opportunities and threats for the business organization, market segmentation,
analysing the product line of the client’s business organization and design a project
implementation plan. The purpose of this business plan is to determine the purpose and
objective of the selected service organization Pioneer Marketing. It discussed the business
details and the value proposition of the new venture. The report determines the competitor
analysis, customer segments and targets.
Overview of the company
Pioneer Marketing is a marketing consultant service; it will be offering its clients strategic
planning for the business organization as well as other tactical planning. The process
implemented for executing the marketing plan including identifying the areas of the in which
the business organization might excel and the areas in which the business organization needs
to work upon. It aims to help other business organizations to analyze their market
segmentation, competitive strategy and the product line strategy of the company. The
company will be consisting of mainly ten graduate students from the Marshall University.
Pioneer Marketing aims to rank highest among the top 15 in the country. The service

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BUSINESS PLAN
company will be positioning itself with the country’s largest marketing and advertising
consultancy business organization (Blackburn et al. 2013). The company aims to offer the
best strategic marketing plan and advertising starting from small enterprises to large business
organization. The targeted clients of the business organization will be the small scale business
enterprises that can afford the cost of contracting their services of advertising and marketing
organization for the purpose of maximizing the effectiveness of their marketing and increase
their market value. The company will be a highly result-driven marketing consulting firm.
Pioneer Marketing will be offering wide range of services for its clients, analyzing, selecting
and implementing the best suited marketing plans as per the requirement of the clients. The
business organization will be combining the tools and the techniques of marketing and
advertising to create a meaningful and effective marketing for the best and optimal results.
Business details
The primary mission and vision of the Pioneer Marketing Company is t o work closely
with the business clients and to offer them the best quality service in marketing and
advertising to help them to succeed in the setting and achieving the goals and objectives of
their marketing and advertising. Marketing and advertising is considered to be the crucial
aspect of every business organization, it plays an important role in the success of the business
organization (Edison 2015). The Pioneer Marketing Company aims to help their clients to
excel in their marketing and help them to maintain their position in the market. The company
is highly result driven. They aim to offer exceptional service and support to the clients. They
aim to commit towards effective and efficient communication and implement their ideas in a
creative, strategic and in the most cost effective manner. The company has technical experts
which helps the business clients to minimize their learning curve and minimize their cost of