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Introduction to Marketing Marketing Introduction

   

Added on  2021-05-31

14 Pages4228 Words68 Views
Running head: Marketing Marketing

Marketing Table of ContentsIntroduction.................................................................................................................................................3Issue1: Industry and organization analysis..................................................................................................3Issue2. 5Cs for the organization..................................................................................................................4Company.................................................................................................................................................4Customers................................................................................................................................................6Collaborators...........................................................................................................................................6Competitors.............................................................................................................................................6Context factors........................................................................................................................................6Issue 3. Marketing research and market intelligence...................................................................................7Issue 4: Developing marketing strategies....................................................................................................8Choice of the target market......................................................................................................................8Value proposition for the target market...................................................................................................9Positioning statement for the target market.............................................................................................9Developing marketing tactics....................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................122

Marketing Introduction The marketing plan is essential to flourish the business actions and functions in the international market. The main aim of this task is to measure the marketing strategies for expanding the business globally. TPG Telecom Company has been taken in the task. It is one of the biggest andgrowing telecommunications company across the world. The mission, vision, 5Cs framework, segmentation and targeting strategy have been explained in the task. Along with this, the paper explains the marketing mix strategies that help the firm to produce and launch innovative products in the global market. The value proposition also has been explained in the task widely. Further detail of the paper is discussed below. Issue1: Industry and organization analysis TPG telecom limited is an Australian telecommunication and IT company that specializes in business and consumer internet services and mobile telephone as well. The company was established in 1986 having headquarter is situated in North Ryde, NSW Australia. It is the second biggest internet service provider in Australia and manages the biggest mobile virtual network operator (Papas et al, 2013). It has been noted that the company offers five ranges of products such as OEM services, mobile phone services, internet services, networking and accounting software. The mission of the company is to provide consultant services and resourcesto people and organizations that change the world. The other mission of the firm is to help venture partners and clients by providing internet services to them. The vision of TPG is to deliver powerful and effective solutions and services across the world. The core values of the firm include strong goodwill, work smart, improvement, dignity and accountability. The company offers ample of services to residential users, government, large corporate enterprise, small and medium enterprise and wholesale customers (TPG, 2018).TPG renders ADSL2+NBN, Fibre optic and Ethernet broadband access, internet protocol television, telephony services and SIM and various business networking solutions. By initiating effective and unique pricing policies, the firm is able to boost and enhance its brand image in the 3

Marketing global market. In today’s era, the company is increasing and enhancing its revenue and profitability (TPG, 2018). CSR practices are followed by the company effectively and efficiently. By implementing competition orientation, TPG Company is improving and enhancing its strategies and policies to strive with competitors (Bocken, 2017). The estimated revenue of the organization was $791.9M and the firm employs approx 939 employees. The main competitors of Corporation include IBM, Oracle, SAP, HP, Microsoft and Juniper. It has been noted that TPG company uses online marketing strategies to attract maximum number of the customers. It is stated that branding is an empirical part of TPG that helps to increase the saleand revenue in the competitive market (Owler, 2018).Issue2. 5Cs for the organization The 5 Cs plays a significant role to flourish and expand the business activities and actions worldwide. The 5C framework is used by TPC Company to make unique and effective decisions in the global market Gregorek & García-Ortiz, 2014). The 5C framework include ample of factors such as macro environment, micro environment and internal factors. The elements of the 5Cs include collaborators, customers, competitors, company and context Harvey, P. L. The 5Cs for TPG Company have been detailed below. Company Strengths Good returns on capital expenditure Provide unique and strong distribution network. The company provides unique and excellent training and development coaching to the employees. It maintains successful and effective track record of developing new and innovative products. Strong brand portfolio and effective free cash flow. The organization has built and developed a dynamic culture among the dealers and distributors to sale the products and services of the firm. Key resources4

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