Business Plan for The Heavens Coffee Cafe

This report is a business plan for The Heavens Coffee Cafe, a new business in the caffeine sector. It covers the product/service selected, justification of the value of the opportunity being developed, industry analysis, and an assessment of the external environment in relation to the opportunity. SWOT and PESTLE analysis have been conducted to explain the micro environment and opportunities related to maximizing growth have been discussed.

BSc (Hons) Business Management Top up
BMP5005 Enterprise, Innovation & Creativity
Assessment 2
Business Plan for an innovative
product (good or service)
Semester 1
Submitted by:
Name:
ID:
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Table of Contents
Semester 1 .........................................................................................................1
Introduction................................................................................................................................3
MAIN BODY ................................................................................................................................3
Product/Service Selected......................................................................................................3
Justification of the value of the opportunity being developed.............................................4
Industry analysis....................................................................................................................6
An assessment of the external environment in relation to the opportunity .......................7
An analysis of limiting and enabling factors in relation to the exploitation of the
opportunity............................................................................................................................9
A consideration of the major functional elements of the business including Production,
Marketing and Financial Strategy/Plan...............................................................................10
Production ..........................................................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................14
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Introduction
Business plan is an initiative that is developed by group of individual in order
to conduct business activities within market of particular country. These are set of
documents that defines about objectives and goals of an organization. It acts as road
map for various elements involved in business. The main aspect of business plan is
based over identifying business and evaluating about possibilities of business growth
in market. In this report new idea of business is taken which belongs to caffeine
sector. The name of business is “The heavens coffee cafe” that has been started
by Jackson. It is based over beverage sector offering various types of coffee. The
business has various competitors like Costa coffee, AMT coffee and so on. The
report covers SWOT and PESTLE analysis to explain about micro environment. Also
opportunities related to maximization of growth opportunity has been discussed. In
the end consideration upon different factors has been discussed.
MAIN BODY
Product/Service Selected
This organization consists of sole trader. They do now no longer have
awesome criminal identification from the commercial enterprise. The enterprise has
to take the permission from the authorities of the United Kingdom to provoke the
commercial enterprise and get licensed registration from them. They need to take
license of meals hygiene(Ding, 2017). They compliance with all of the meals
protection requirements of the drinks industry. Jackson is the proprietor of the “The
heavens espresso cafe” . It is a espresso save with a purpose to be hooked up in
Leicester Square, West End, London, UK. It offers the protein espresso, latte,
cappuccino, flat white, mocha, expresso and son. They additionally supplied the few
ice combined items presented through The heavens espresso cafe which includes
mocha cream frosting, espresso cream and so on. There is growing recognition of
healthful meals in the marketplace location therefore, this cafe will offer meals which
incorporates tasty in addition to healthful greens in it which makes the meals greater
tasty and healthful for the customer-base. These meals and drinks can be priced at
value-primarily based totally pricing method to assist the cafe in maximizing the
profitability inside enterprise through studying and analyzing perceptions of clients
concerning rate of meals merchandise. They additionally supply the ices teas, fruit
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coolers, frappe and so on. There are diverse different product and offerings this is
supplied through “The heavens espresso cafe” like protein espresso, natural
espresso and flavored coffees with facet on which can be Cake, Pastries, Pattize,
Tea, Pasta, Pizza, Sizzler, Donuts, Sandwich and lots of greater. The commercial
enterprise concept is targeted upon making humans drink and devour with twist of
aroma and flavor.
Vision: It specializes in developing the emblem picture and turning into the
maximum appreciated emblem of the espresso which have exquisite flavor and
imparting the pride to the costumer due to the fact for this employer the espresso is
perverting and the universe orbits round it.
Mission: It’s task is to supply the universe with actual and protein espresso
flavors. It gives certainly their love for desirable espresso.
Aims and objectives
 To supply the cushty and pleasant ecosystem in which the customer can get
fine meals, enjoyment and offerings at ideal cost.
 Enhance the marketplace proportion of the commodities.
 Maintain and create the connection together with the customer.
Funding requirements: The proprietor has invested the $40000 capital
within the commercial enterprise. They need $20000 greater capital to buy the brand
new device which includes espresso maker, Espresso machine, garage hardware
and so on(Escobar, Schiavone, and Maalaoui, 2021). The proprietor might take set
up the fund from financial institution loan.
Justification of the value of the opportunity being developed
This system facilitates to boom for the commercial enterprise and essential to
completed for higher end result of the organization at the often foundation. In
different words, it's miles a device to examine the marketplace possibility of the
organization. “The heavens espresso cafe” is an new commercial enterprise and
calls for to are seeking diverse possibilities present in the marketplace. These
possibilities may be analyses with the facilitates of positive essential components
that has been mentioned as follows:
Marketplace length: The length of the espresso enterprise is growing in UK
from the beyond few years. The customers have adjustments the tastes and their
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options of consuming immediately espresso closer to the specialty and artisan
coffees. It has been discovered from the statistics of the British espresso affiliation
that human beings fed on ninety five million espresso cups on ordinary foundation in
2018. It has been located that one 0.33 of the purchaser within the British drank 2-6
espresso cups within the espresso keep on weekly foundation. According to the
prevailing state of affairs of the marketplace, there may be an boom in fitness
consciousness some of the human beings that complements the call for of
wholesome meals and liquids merchandise which affords possibility to the
cafe(Farinha, Ferreira and Nunes, 2018). By knowledge the perceptions of the
customer-base concerning wholesome meals, the cafe is creating a twist in speedy
meals of wholesome and engaging veggies. The boom in call for immediate meals
among human beings makes it extra annoying among customers. The goal
marketplace for the respective commercial enterprise of cafe is age organization of
human beings among the age of sixteen to forty five years. Segmentation of the
marketplace
Market method: It refers to the overall game plan of the enterprise for
engaging in expected costumers and changing them into client of their commodities
or goods. It carries the price proposition of the company, statistics on the right track
purchaser demographics, key logo messaging and all of the different excessive
degree sources.
 Segmentation: The heavens espresso studio will goal the human beings and
offer the pleasure in their wishes. The proprietor has segmented the
commercial enterprise on the idea of age earnings and especially
consciousness on teenagers, adults and university college students and so
on.
 Targeting: The agency used the selective technique for the targeting that are
geographically distinct. This technique allows to the agency in catering the
desires of parents and letting them introduce with their new products and
services as well. They will purpose the people of age agency of 18-45 and
who have the profits above 240000.
 Positioning: They has executed the web website online themselves on the
lowest of their products in which they offer the surety about the first rate of the
coffee cup that remains the long lasting effect on the human beings or
customers.
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The commercial enterprise has extensive marketplace to goal. He has
selected to goal all age class of human beings which includes children, adults,
younger, antique age and etc. As they offer all sort of cakes or cake and breads so
all of the age organization of human beings prefers those items. It offers special
classes of merchandise like eggless, gluten unfastened, sugar unfastened and so
on. Everyone has their personal desire so one can select in accordance them like a
few needs extra creams, different needs egg less, low energy and so on.
Industry analysis
 Internal rivalry: It allows to figuring out the no. of strengths or competition i.e.
who they are, how does they entice the clients and what items and offerings
does they offer(Ferraris, Santoro and Pellicelli, 2020). In this enterprise, there
are numerous competition so the proprietor of the heavens cake studio can
entice the client with the aid of using presenting items at discounted rate or
they could decorate their exceptional in step with the competition products.
 Supplier strength: It refers back to the range of providers. This strength
comes to a decision the switching fee. If there's many provider so it is going to
be smooth to interchange some other provider because of growth in fee and
as opposite, if there's much less provider then the switching fee could be
excessive. In this enterprise, in UK there are range of bakeries. The employer
must have no. of providers reason within the case of charging the excessive
rate with the aid of using the provider so we can without difficulty alternate the
provider. It might be inexpensive opportunity for the heavens cake studio.
 Buyer strength:It consists of the no. of shoppers. If there's big range of
competition then strength is excessive(Ling, Zengrui and Metawa, 2019). It is
tormented by what number of shoppers or a client an organization has, how
extensive every client is, and what kind of it'd fee a employer to discover new
clients or markets for its output. In this sector, the heavens cake studio has
no. of competition which includes Dominique Ansel, honey and spice, cafe
royal and etc. so it is bargaining strength of clients is excessive. Consumer
has strength to alternate the extent of costs of goods and offerings.
 Threat of alternative:Companies that produce items and offerings for which
there are not any near alternative may have extra strength to growth costs
and lock in beneficial terms. It refers to the ones product which may be
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utilized in location of every other. If the employer has much less near
alternative product then enterprise has the potential to rate better costs from
the clients and may maximize their profit. But the heavens cake studio has the
better aggressive manufacturers so there exists a massive range of products
of bakery So client can without difficulty alternate their preferences.
 Threat of latest entrants: A employer's strength is likewise tormented by the
pressure of latest entrants into its marketplace(Mongelli and Rullani, 2017).
An organization is likewise tormented by the pressure of latest entrants in to
the marketplace. Company should make investments excessive economic
assets to set up their presence within the retail marketplace consequently
the threats of latest entrants can excessive on this bakers enterprise reason
Small bakery can without difficulty input the world with little amt. of capital. A
excessive stage of marketplace saturation is some other thing that save
organizations from this marketplace segment.
An assessment of the external environment in relation to the opportunity
SWOT analysis: It refers to the form that lets in have a look at and
apprehend the forces on the lowest of internally and externally that could prepare the
opportunities and the risks for the industrial employer.
 Strengths: The electricity of this marketing strategy makes a specialty of the
important thing functions in their commercial enterprise that supply it
aggressive gain within the state of affairs of the market(Nakara, Messeghem
and Ramaroson, 2021). The heavens espresso studio may be lead the great
espresso chain manufacturers that could be primarily based totally of out of
UK due to their high-satisfactory and unique protein espresso.
 Weakness: It carries the positive factors in their business enterprise that may
be enhance their function within the future. These unique weaknesses may be
expressed as attributes that the organization is missing or in that their
competitors are better.
 Opportunities: it includes the regions of betterment to beautify their
organization. A emblem possibility can depend in enlargement of the
geographic, development of the product and exact communication. The
business enterprise can merge or open their franchise throughout UK. that
allows to earn extra profit.
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 Threats: They may be threats. The monetary cycle together with the
recession or inflation can sluggish down the increase of the commercial
enterprise and reduces the margin of the profit.
PESTLE analysis: It refers back to the strategic shape this is usually applied
to compute the corporation surroundings wherein an employer operates(Pyka, Kudic
and Müller, 2019). It become prolonged to contain all of the elements of
environmental and legally as well.
 Political: The corporation of espresso is rather primarily based totally at the
alternate of global due to the fact the universe's largest or maximum espresso
producer are located in Asia, Africa and South America. The courting of
alternate a number of the countries that manufacture and patron the espresso
play a large position in figuring out the stop and very last fee tag of the
beverage that affects at the sales.
 Economic: There is normal gain this is “clients have developing earnings” it
manner the patron have greater economic time period to use up each year.
 Social: The heavens espresso studio have to control or preserve the social
reassets or factors carefully. The heavens espresso studio have to made
certain goods of producing meet the wanted needs because of the prevailing
situation the people have become greater wakeful approximately fitness care
and issues.
 Technological: It is the maximum affected factors for the heavens espresso
studio that effect positive(Ratten, 2021). Furnishing statistics or facts and
accurate verbal exchange is suitable generation to persuade the costumer
consistent with marketplace base. The heavens espresso studio have to have
applied the Day pressure staff generation of control to layout the group of
workers time table to deliver the enough and well timed fee of the people.
 Environmental: The heavens espresso studio has taken the selection to be
part of stopping the surroundings. It has decided that it's going to recycle the
same amount of the same cups used by their patron every year to govern or
prevent squandering of hundreds of thousands of cups in dumping ground.
 Legal elements: The heavens espresso studio have to comply with the
regulation that cited to deal with the people or labours humanely and
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particular primary operating state of affairs require to be achieved to
regulation.
An analysis of limiting and enabling factors in relation to the exploitation
of the opportunity
A new commercial enterprise on the market calls for to obtain fulfillment which
may be preclude via way of means of diverse elements. These elements influences
increase of recent commercial enterprise and has been mentioned as follows:
 Competitors- In the marketplace there are numerous competition so that can
be found in company world(Saji and Nair, 2018). Major venture of recent cafe
could be there to stand exclusive competition which might be found in
marketplace. It is essential for an company to stand competition with nice
techniques and guidelines so one can advantage and improvement in
aggressive advantage.
 Attract clients- The heavens espresso cafe most important venture might be
attracting new clients for the commercial enterprise. It is essential for a
commercial enterprise company to put together powerful commercial
enterprise approach so that you can be beneficial in gaining interest of various
clients. Attracting new clients for the commercial enterprise will assist the
business enterprise in growing profitability, sales and income of a commercial
enterprise.
 Risk in commercial enterprise- In the beginning of a commercial enterprise
there's an involvement of threat that's to be confronted via way of means of
complete commercial enterprise company. The threat ought to be minimized
in a commercial enterprise with the assist of strategic management. It is vital
for The heavens espresso cafe to pick out nice possibility for minimizing threat
related to commercial enterprise.
 Customer service- In beginning a brand new commercial enterprise
customer support may be very an awful lot essential so it's far most important
goal of commercial enterprise to observe customer support. Increasing
purchaser pride of various clients is the most important venture that's
confronted via way of means of numerous new organizations.
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A consideration of the major functional elements of the business
including Production, Marketing and Financial Strategy/Plan
Marketing
Marketing mix
 Product: The heavens espresso studio gives the cappuccino, Americano,
unique protein espresso, mocha cream frostino, espresso cream and so on.
 Price: It ought to be reasonable(Schmitz, Urbano,and Guerrero, 2017). So
the Jackson or proprietor of the organization has constant or determined the
charge in their merchandise very accurately and via way of means of thinking
about the rival's commodities.
 Place: This company will offer their items and offerings in crowded place like
purchasing mall, well-known marketplace and so on.
 Promotion: The heavens espresso studio makes use of the advertising
device along with phrase of mouth, television, hoardings and advert in
newspaper.
 People: The agency will praise their staffs via way of means of growing their
salaries for boom their efficiency.
 Process: They will want to a few steps that employees need to take whilst
dealing with the orders along with on line platform for delivery.
 Physical evidence: It will recognition on preserving or developing the inviting
state of affairs to lure clients to go into the stores.
Production
In order to preserve long-time period profitability and sustainability inside cafe,
the proprietor of The heavens espresso cafe has designed a few techniques for the
increase in addition to improvement of the commercial enterprise(Wang and Tang,
2020). The proprietor of the cafe fuel online determined to do powerful hiring of its
personnel and setting them collectively as an green team. The cafe have to broaden
powerful commercial enterprise techniques in order that it could seize a massive
variety of clients with first-time promotions. The cafe may also have a steady social
media presence to be able to be energetic on the ones systems on which the clients
stay energetic for numerous hours.
Financial information
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Conclusion
As in step with the above discussion, it's far concluded that the commercial
enterprise concept of initiated the bakery which has named the heavens cake studio
may be a hit that is they are able to snatch the marketplace or keep their precise
function within the marketplace in the event that they accompanied the stairs which
has been mentioned in above report. SWOT and PESTLE evaluation allows to
assess the competition function that may have an effect on the commercial
enterprise concept. Market operation and studies aids to examine the marketplace
situation and growth. Projected economic projection has been made for the reason
of estimate the commercial enterprise finance sports and maximization the
profitability to develop the enterprise in future.
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References
Books and journals
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Ding, Y.Y., 2017. The constraints of innovation and entrepreneurship education for
university students. Journal of Interdisciplinary Mathematics, 20(6-7),
pp.1431-1434.
Escobar, O., Schiavone, F., and Maalaoui, A., 2021. Lead user innovation and
entrepreneurship: Analyzing the current state of research. Journal of Small
Business Management, pp.1-18.
Farinha, L., Ferreira, J.J. and Nunes, S., 2018. Linking innovation and
entrepreneurship to economic growth. Competitiveness Review: An
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Ferraris, A., Santoro, G. and Pellicelli, A.C., 2020. “Openness” of public governments
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Nakara, W.A., Messeghem, K. and Ramaroson, A., 2021. Innovation and
entrepreneurship in a context of poverty: a multilevel approach. Small
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Pyka, A., Kudic, M. and Müller, M., 2019. Systemic interventions in regional
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Ratten, V., 2021. Introduction: Innovation and entrepreneurship in sport
management. In Innovation and Entrepreneurship in Sport Management.
Edward Elgar Publishing.
Saji, B.S. and Nair, A.R., 2018. Effectiveness of innovation and entrepreneurship
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Schmitz, A., Urbano, D.,and Guerrero, M., 2017. Innovation and entrepreneurship in
the academic setting: a systematic literature review. International
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Wang, Y. and Tang, B., 2020, April. Research and Practice on the Collaborative
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Education (ICBDIE) (pp. 203-206). IEEE.
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