This business plan discusses the opening of a cafeteria in a university in London, including SWOT analysis, PEST analysis, STP model, 4Ps, competitors analysis, financial information, and controlling and monitoring.
Business plan for a cafeteria Table of Contents
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INTRODUCTION..........................................................................................................................3 MAIN BODY..................................................................................................................................3 Business Plan Overview.............................................................................................................3 SWOT Analysis.........................................................................................................................3 PEST Analysis...........................................................................................................................4 STP Model.................................................................................................................................5 4ps...............................................................................................................................................6 Competitors analysis...................................................................................................................7 Financial information..................................................................................................................7 Controlling and monitoring.........................................................................................................7 CONCLUSION...............................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Business is a ongoing legal entity which create their own value through specific idea and innovation. To create a good brand image, every business need a appropriate and working idea which helps to maintain the goodwill of the business. Business consider all the continuous activities like manufacturing, production , development, promoting an delivering activities. The main purpose of this report to prepare a business plan so that company can easily optimise their target value. For this report, a business plan prepare related to the hospitality industry. The name of business plan consider as a “ Marshmallow in Beans” cafeteria which shall be plan to open in University in London. This report mainly deal with the business planning of new cafeteria and also analyse SWOT analysis and PEST analysis so that internal and external strengths and weakness identify and this report also conduct porter's five force model to understand the competition level. MAIN BODY Business Plan Overview Business is a continuous process and with the help of specific and creative idea any one can establish a good business. Business can be open in many ways like public, private, non profit organisation. This report mainly deals with the private business that is a new start ups which will plan to open by 2 partners so this business plan comes under partnership firm. In partnership business, both owners are responsible for the growth and decline of the business and both will divide profit and responsibilities in a equal manner. The name of new business plan is “ Marshmallow in Beans” cafeteria which will plan to open in university of London. SWOT Analysis StrengthsWeakness Cafe will provide healthy food which helpful in boos the the immune system of people. Cafe will provide excellent services to their customers. Cafewillserveorganicproductsin New in market so it will difficult to establish brand image. Lack of resources.
form of fast food. OpportunitiesThreats Cafe will attract large number of people to their low price products. Cafe will provide high quality products in pocket friendly cost . Cafewillexpandbranchesonother areas. Competition level will be the big threat for cafe. PEST Analysis To analyse the influence of external factors its important to conduct the external macro factoranalysiswiththehelpofPESTanalysis.Thedescriptionofthisanalysisasper Marshmallow in Beans cafeteria are given below-Political Factors -In this factors, all the taxes, trade regulations and trade policies affect the business. Marshmallow in Beans cafeteriais a new business plan so that its mandatory to analyse the impact of political factors on new business. Mainly political factors affect the new business because of some changes in country situations because of Brexit and Covid.Economical Factors –These factors consider the economic growth and some changes in country economic policies. Marshmallow in Beans cafeteria need to focus on each and every movements of economy like recessions and changes in price regulation.Social Factors –These factors can affect the perception of people so that Marshmallow in Beans cafeteria need to analyse these factors very carefully. These factor leads the changes and discrimination as per the culture, religion, demographical and geographical areas. So its necessary to prepare a working strategy according to the people buying behaviour and their tasty and choices. Technological Factors –In this time, any business can build their strong bran image and position in a very short time through advancement of technologies. Marshmallow in Beans cafeteria need to use latest technologies to establishment of their business and
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beside this cafe also use online channels and media to promote their cafe products and services. Which will give positive impact in the success of cafe. STP Model This model is essential for the target market. The discussion of this model as per the Marshmallow in Bean cafeteria are discussed below- Illustration1: STP Model, 2018 Segmentation –This is consider as a first step of this model, in this step Marshmallow in Beans cafeteria need to divide the market in to many groups so that cafe easily consider all the customers which comes under specific groups and criteria. Cafe divide all the categories of people as per their requirements and segment the market.Targeting-In second step of this model. Marshmallow in Beans cafeterianeed to focus on their target customers which segmented in various groups. Cafe mainly target younger people whom like fast food and also distribute their market as per the people age. Cafe target young students and staff members who basically belong to the middle age groups.
Positioning –This is last step of this model which shows that how Marshmallow in Beans cafeteria can create strong position at the marketplace. Cafe can use social media platforms and give advertisement in newspapers and magazines can helpful in positioning of new business of cafe. Social media channels like websites, Facebook, Twitter are also create good brand image of the cafe. 4ps Marketing mix is a tool which comprises of various roles and objectives that are needed in order to set a new product in the market when the organisation tries to develops new product there is a need of certain elements which are kept in record before entering in a new business. As a new business plan is opening a cafeteria named Marshmallow in beans cafe in London university that the marketing mix for that is mentioned below:Product-As there are usually a crowd of youngsters so the staff and their team has decided to make some product which will attract their age group and also helps them to give some healthy food so the Marshmallow in beans coming up with innovative idea of providing healthy fast food which is made with all organic material.This will seek the interest of the youth and at the same time will not affect their health like normal junk.Price-Team is being trying to keep their prices at average so that will not affect the customers pocket and makes them to shift towards their cafe as it will cover students and youths and usually customers attracts to the prices with low cost and more varieties.Place-The cafe has been made in the university with a proper sitting zone and take away facilities the team has also improvised the facility of giving online food delivery services in hostels and nearby areas so the students may order and get food at any time when needed. Promotion-The managers has made various teams for the promotions as there are social media platforms where the Marshmallow in Beans has made their promotions on university website with that on all the pages the team has also made a way in which they offered certain coupons and discounts for customers with high pricing orders. This technique is made to attract more students in that zone by providing more offers and varieties.
Competitors analysis To analyse the competition level and how to take competitive advantage so its mandatory forMarshmallow in Beans cafeteria to apply Porter's Five Force model. The explanation of this model are given below-Threat of new entry –The force of new entries are very high for Marshmallow in Beans cafeteria because there is high competition in hospitality industry so cafe will face the threat of new entries and new business also.Bargaining Power of Buyer -The bargaining power of buyers force will be high for the Marshmallow in Beans cafeteria because buyer have a choice to purchase cafe organic fast food products or switch to other brand products. Marshmallow in Beans cafeteria will attract their customers with high quality organic food and charge low price.Bargaining Power of Supplier -Marshmallow in Beans cafeteria will face the low bargain power of their suppliers because there are many suppliers available in the market so cafe have a choice to switch their supplier and purchase those from those suppliers who will provide good quality with lower price.Threat of substitution -Marshmallow in Beans cafeteria will face moderate level of force from threat of substitute products. Cafe will provide healthy fast foods which specially prepare with organic ingredients so that will give positive impact on cafe marketing and if people will find good healthy food so they will not easily switch other substitute products. Competitive in Industry –The threat of competition is really high for the Marshmallow in Beans cafeteria because competition is evolving day by day. Cafe will plan and set effective pricing policies of their products so that cafe will take competitive advantage. Financial information Cash flow consider as net amount of cash equivalents and cash which is transfer inside or outside of company operations. It is prepare by a company in order to identify there financial position in market place (R.A and Ullah, 2014). Every organisation estimate and try to enhance there profit as compare to there part year profit. Cash flow statement ofMarshmallow in Beans cafeteriais given below:- `(Amount in £)
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Sales350046004700520062006500 Other income150025002600265020002200 Total inflows500071007300785082008700 Cash Outflows Variable cost: Materials450500530650740830 labour490540580750820940 Other variable cost200250260340420520 Fixed cost: Rent100010001000100010001000 Salaries800800800800800800 Other fixed cost200250250360320320 Net cash flow186037603880395041004290 Controlling and monitoring Controlling and monitoring of new business is really essential.Marshmallow in Beans cafeteria use some systems and activities like establish tracking system, prepare strategic plans , make product development plan, allot all the duties and responsibilities to each and every workers and other staff, generate daily update about the buying and selling process will helpful in easily monitoring and controlling all the regular activities of the business. CONCLUSION As per this report it can be said that for the success of business its important to make a effective business plan. This report deal with the new start up and also identified some strategies so that company easily build their market. This report discussed about thestrengths and weakness of the new business and analysed the macro external environmental factors through PEST analysis. This report also discussed about the Porters five force model so that company understand how to take competitive advantage at marketplace.
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