Business Plan for Bakery Shop

Business Plan for Bakery Shop 1
Name of Student
Name of professor
Name of University
Name of Course
Date

Business Plan for Bakery Shop 2
Contents
Overview of Business Idea...................................................................................................................3
Market Overview.....................................................................................................................................3
Market Size and Growth....................................................................................................................4
Analysis of Market Segment............................................................................................................5
Swot Analysis......................................................................................................................................5
Strength................................................................................................................................................6
Weaknesses.........................................................................................................................................6
Opportunities.......................................................................................................................................6
Threats..................................................................................................................................................7
Importance of Current Location of the Business.......................................................................7
Other Suitable Location for the Business....................................................................................7
Legal Structure........................................................................................................................................8
Private Limited Company.................................................................................................................8
Comparison With Other Legal Structures....................................................................................8
Research And the Marketing Mix........................................................................................................9
Marketing Mix....................................................................................................................................10
Product............................................................................................................................................10
Price.................................................................................................................................................11
Place................................................................................................................................................11
Promotion.......................................................................................................................................11
Finance Section....................................................................................................................................11
Sources of Finance..........................................................................................................................11
Classification of Fixed and Variable Costs................................................................................12
Estimated Budget.............................................................................................................................12
Break-Even Pont...............................................................................................................................13
Cash Flow Statement.......................................................................................................................13

Business Plan for Bakery Shop 3
Business Plan for Bakery Shop
Overview of Business Idea
Ideal Bakery, located at 7th street, London, focuses on providing organic, healthy, and
premium foods to the local community. We have a plan to produce a product line that
fits nicely with the trends and needs nationwide. Nowadays, customers want baked
items and pastries, but they also require that food items must be healthy as possible.
Apart from other bakery businesses, we plan to present a minimum of 90 per cent of
food items from organic ingredients, which creates a competitive advantage over the
rivals in the bakery industry. Moreover, organic foods don't have any bad impact on
consumers' health. The vast majority of bakery businesses in the United Kingdom offer
chemically treated foods that increase the shelf life of junk foods that make a person
overeat, and heavy sugars content that causes diabetes and other severe damages to
our health. Therefore, we want to initiate a bakery business to provide organic foods to
our community to keep them away from health issues and heavy bills of hospitals.
Market Overview
A market overview provides a brief synopsis of the present market conditions for a
specific business. A deep analysis of the bakery industry in the United Kingdom is given
below

Business Plan for Bakery Shop 4
Market Size and Growth
United Kingdom's bakery industry is currently worth more than 3.9 billion pounds, which
is considered one of the country's largest businesses. Up to 11 million packs of loaves
and other bakery items are sold per day. If we only take an example of bread sales, up
to 75 per cent by volume of bread are sold by large plants while instore bakeries have a
20 per cent market share. (Thierry Mayer, 2014). The current market size of bread has
been exhibited below.
Market Share of bread Production in the United Kingdom
Percentage by Value Percentage by Volume
Large Plants of Bakers 75 85
Small Store Bakeries 20 12
High Stores Bakeries 5 3
Total Share 100 100
One-third of the bread produced is consumed in the country. But, up to 20 per cent of
the total production is exported to foreign countries. Therefore, it indicates the pace in