Business Plan for The Crumbs and Creams Bakery

BUSINESS
PLAN

EXECUTIVE SUMMARY
The project is built on a new business plan and will emphasize the steps that an
entrepreneur will follow to manage a successful firm. The prospects for the company strategy
will be identified, with the goal of maximizing sustainability and profitability. The study is done
in phases, including identification of the new venture's location, market study, USP of the new
firm, operational planning, risk analysis, market analysis, and preparing the source of money and
budgets that will aid in running the firm competitively. The project will emphasize numerous
stages, each of which will represent the relevant details about the entrepreneur's aims and
operations.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTON............................................................................................................................4
BUSINESS DETAILS.................................................................................................................4
MARKET/INDUSTRY ANALYSIS..........................................................................................4
PRODUCT/ SERVICE DESCRIPTION.....................................................................................6
USP AND COMPETTITOR ANALYSIS...................................................................................7
OPERATION PLAN...................................................................................................................8
RISK AND CONTINGENCY PLANS.......................................................................................9
SALES AND MAKETING STRATEGY.................................................................................10
FINANACE AND FUNDING PLANS.....................................................................................12
MANAGEMENET TEAMS.....................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTON
Entrepreneurship is defined as the capacity to create, organize, and manage a new
commercial operation by identifying and resolving uncertainty that may have a negative impact
on management operations and, as a result, the business, in order to maximize profit and gain a
competitive advantage. An entrepreneur is someone who has the capacity and desire to start a
new company endeavour (Almeida, 2008). Entrepreneurship is the act of creating value by an
entrepreneur who wants to build and thrive in their business. A business venture is the
development of a new firm with the goal of profiting, and it also contains risk, since a business
venture might be small or huge. The goal of the project report is to establish a new business
strategy that the entrepreneur will implement. A business plan will outline entrepreneurial
abilities and how a successful firm was founded by detecting market trends, developing sales and
marketing strategies, researching rivals and industry competition, and managing operations. The
strategy will also include a description of how finances will be managed by the company
operation.
BUSINESS DETAILS
The business plan which has been quoted underneath is based on opening a new bakery
in UK, under the label of “THE CRUMBS AND CREAMS”. The bakery will be operating in
UK and will offer wide variety of confectionaries such as cakes, cookies and patisserie. The
bakery will offer dine-in, take-away and online delivery services through which they can meet
demands of maximum customers. The bakery will also use environment friendly cutlery and
packaging through which they can create and participate in such initiatives that can be beneficial
for the environment.
Location- 89 Elmfield Rd, Potters Bar, United Kingdom
MARKET/INDUSTRY ANALYSIS
The UK bakery business is worth £3.9 billion, making it a substantial portion of the UK
food economy. Therefore, overall volume is over 4 billion units, equating to over 11 million
loaves and packages sold per day (Bernasconi, Harris and Moensted, 2013). In the United
Kingdom, the baking industry is separated into three different communities. The largest (plant)
baking firms generate almost 80% of the bread sold in the UK. In-store bakeries (ISBs) within