Business Plan for Coffeeholic Cafe Shop

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BUSINESS PLAN FOR COFFEEHOLIC CAFE SHOP
Business Plan for Coffeeholic Cafe Shop
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS PLAN FOR COFFEEHOLIC CAFE SHOP
Table of Contents
Business Plan Summary.............................................................................................................4
The Business..............................................................................................................................4
The Market.........................................................................................................................6
The Future..........................................................................................................................6
Vision statement.................................................................................................................6
Mission statement...............................................................................................................6
Goals/objectives.................................................................................................................6
The Finances......................................................................................................................7
The Business..............................................................................................................................8
Registration details.............................................................................................................8
Business premises..............................................................................................................9
Management & ownership...............................................................................................12
Key personnel...................................................................................................................13
Products/services..............................................................................................................15
Innovation........................................................................................................................17
Insurance..........................................................................................................................18
Risk management.............................................................................................................18
Legal considerations.........................................................................................................19
Operations........................................................................................................................19
Sustainability plan............................................................................................................22
The Market...........................................................................................................................24

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Market research................................................................................................................24
Market targets...................................................................................................................24
Environmental/industry analysis......................................................................................24
Your customers................................................................................................................25
S.W.O.T. analysis.............................................................................................................26
Your competitors..............................................................................................................27
Advertising & sales..........................................................................................................28
The Future............................................................................................................................30
Vision statement...............................................................................................................30
Mission statement.............................................................................................................30
Goals/objectives...............................................................................................................30
Action plan.......................................................................................................................31
Finance.....................................................................................................................................32
Balance Sheet.......................................................................................................................33
Profit and Loss Statement....................................................................................................34
Cash Flow.............................................................................................................................35
Break-even Analysis............................................................................................................35
Bibliography.............................................................................................................................36

4BUSINESS PLAN FOR COFFEEHOLIC CAFE SHOP
Business Plan Summary
There are several businesses that can be established in the current growing market as the
demand from the perspective of the consumers is increasing with the advent of time. The
development of the modern world has led to rise in stress among human beings. Therefore,
the business that is intended to be developed in a cafe shop in the heart of Melbourne city
where consumers can come, sit and relax and along with that have soothing conversations
with their peer ones while sipping into some refreshments and snacks. The business is going
to be successful due to the fact that there are several coffee shops in the area but none of them
provides a variety of hot and cold refreshments and snacks of various kinds. This cafe even
has the feature of indoor games which the customers get to play for free when they enter the
restaurant. There are specific board games attached with every table and therefore reduce the
chances of any queue among the customers. The marketing strategy along with the future
vision and mission statement of the company is constructed in such a way that would
highlight itself as a unique shop in the market and thereby would be able to attract a large
portion of the customers and thereby become a successful cafe shop business.
The Business
Proposed Business name: Coffeeholic Cafe Shop
Trading name(s): Coffeeholic Cafe Shop Private Limited
Date registered: Estimated date of registering the business name is 01/03/2018 (1st March
2018)
Location(s) registered: The business is registered in the State of Victoria as the business
would operate from Melbourne and their first shop will be established in Collins Street.
Business structure: Sole Trader

5BUSINESS PLAN FOR COFFEEHOLIC CAFE SHOP
ABN: 42 176 308 112
ACN: 174 221 108
GST: Yes, will be registered for GST and the date of registration would be 02/03/2018
Domain names: www.coffeeholiccs.com
Licences & permits: Food Standards Code, Registration/ Notification of the Fixed Food
Premises, Background Music License, Food Business Compliance in Victoria, Franchising
Code of Conduct, Permit to Distribute Handbills, Registration of Cooling Tower Systems,
Registration of Commercial Vehicles, Registration of Trademark and Logo.
Products/services: The business being a cafe shop provides a variety of hot and cold
refreshment drinks and the drinks are mainly created with the help of coffee beans and there
are other drinks as well that are made up of a variety of tea and even fruit juices. The drinks
are unique and offer value for money to the customers. The cafe even offers snacks and
finger food which is an ideal complement to the lip smacking refreshment drinks and light
conversations with friends and families. The service is inclusive of a quality and efficient
service so that the customers do not have to wait for their orders for too long. The availability
of board games with every table expands the service level of the business. During the initial
year, the demand for the product and services will be a bit low but as the customers become
aware about the products and services offered the demand would rise and will be over profit
that has been estimated.
The Market
Target market:
The target market for the business is the teenagers and the office employees who need a break
from their daily stress. These are the population who desires leisure, food at a reasonable cost

6BUSINESS PLAN FOR COFFEEHOLIC CAFE SHOP
and therefore this shop is ideal for them. The business looks to sell around 1000 kgs within a
year and do not have a specified monthly or yearly target.
Marketing strategy:
Coffeeholic will enter the market with the help of extensive promotions and quality products
and services.
The Future
Vision statement
The vision statement of the business is to become one of the renowned cafe outlet all over
Melbourne and within 5 years time is able to expand their business in various states all over
Australia.
Mission statement
The mission statement of Coffeeholic is to attain the vision in the next 5 years time.
Goals/objectives
The short term goal of Coffeeholic is:
 Establish the company in the market
 Establish their product in the market
 Generate customer loyalty
The long term goals include:
 Establish a strong customer base.
 Increase their revenue
 Competitive edge

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The Finances
The attainment of the funds and the revenue is shown in the table below.

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The Business
Business Details
Products/services: The business being a cafe shop provides a variety of hot and cold
refreshment drinks and the drinks are mainly created with the help of coffee beans and there
are other drinks as well that are made up of a variety of tea and even fruit juices. The drinks
are unique and offer value for money to the customers. The cafe even offers snacks and
finger food which is an ideal complement to the lip smacking refreshment drinks and light
conversations with friends and families. The service is inclusive of a quality and efficient
service so that the customers do not have to wait for their orders for too long. The availability
of board games with every table expands the service level of the business. During the initial
year, the demand for the product and services will be a bit low but as the customers become
aware about the products and services offered the demand would rise and will be over profit
that has been estimated.
Registration details
Proposed Business name: Coffeeholic Cafe Shop
Trading name(s): Coffeeholic Cafe Shop Private Limited
Date registered: Estimated date of registering the business name is 01/03/2018 (1st March
2018)
Location(s) registered: The business is registered in the State of Victoria as the business
would operate from Melbourne and their first shop will be established in Collins Street.
Business structure: Sole Trader
ABN: 42 176 308 112