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INSERT YOUR BUSINESS LOGO, (here)
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
‘Business Plan’
E-Commerce Business
Prepared: [Date prepared]

Contents
A – The Executive Summary
Business Plan template..................................................................................1
Using this template........................................................................................2
Business Plan Summary.................................................................................4
The Business.................................................................................................4
The Market....................................................................................................4
The Future..................................................................................................... 4
The Finances................................................................................................. 5
The Business.................................................................................................5
Business details............................................................................................. 5
Registration details........................................................................................5
Business premises.........................................................................................5
Organisation chart.........................................................................................5
Management & ownership..............................................................................6
Key personnel................................................................................................6
Products/services........................................................................................... 8
Innovation..................................................................................................... 8
Insurance...................................................................................................... 8
Risk management..........................................................................................9
Legal considerations......................................................................................9
Operations..................................................................................................... 9
Sustainability plan.......................................................................................11
B -Marketing
The Market.................................................................................................. 12
Market research........................................................................................... 12
Market targets............................................................................................. 12
Environmental/industry analysis...................................................................12
Your customers............................................................................................ 12
S.W.O.T. analysis.........................................................................................13
Your competitors.........................................................................................14
Advertising & sales......................................................................................15
The Future................................................................................................... 17
Vision statement..........................................................................................17
Mission statement........................................................................................17
Goals/objectives........................................................................................... 17
Action plan.................................................................................................. 17
C - Finances
The Finances................................................................................................ 18
Key objectives & financial review..................................................................18
Assumptions................................................................................................ 18
Start-up costs for [YEAR]..............................................................................19
Balance sheet forecast.................................................................................20
Profit and loss forecast.................................................................................21
Expected cash flow.......................................................................................22
Break-even analysis.....................................................................................23

Supporting documentation...........................................................................24
Business Plan Summary
[Please complete written summary once you are certain on your business plan,
focus and reasons to go into this business)
[Your business summary should be no longer than a page and should focus on why your
business is going to be successful. Your answers below should briefly summarise your
more detailed answers provided throughout the body of this plan.]
BusinessExecutive Summary
Business details
Products/services:There are variety of organic food producst which will be provided.
The products include vegetables, fruits, pulses, cereals, dairy products, etc. These all
products will be chemical free and fresh. There is huge demand of grocery and organic
food products in Australian market. It is because of covid 19. Now, people taste and
needs are changed. They are focusing on healthy and organic food. Thus, there is huge
demand of organic products in market.
Registration details
Business name:Veg on Door
Trading name(s):Veg on Door
Date registered:1/6/2021
Location(s) registered:Sydney, Australia
Business structure:Sole trader
ABN:53 005 048 654
GST: Yes, 15 57 78
Domain names:www.vegondoor.com
Licences & permits: [List all the licences or permits you have registered]

Business premises
Business location:Here, the business is an online e commerce grocery store and will
operate majorly in Sydney. The office of business will be also located in Sydney. The
office space will be small. The size of office is 10*20 square feet. The main landmark in
area will be Harbour bridge.
Buy/lease:Here, Veg on Door is looking to lease some other office space in other city
areas as well such as Melbourne, perth, Brisbane, etc. thus, the reqirement of office
space is 25*35 square feet. Along with that, the other facilities required are parking
space, open area or garden, conference room, hall, etc. These are the requirements
needed in it.
Organisation chart
Figure 1: Example Organisation Chart.
Management & ownership
Names of owners:John Smith
Details of management & ownership: The business will be run as CEO on behalf of
owner. The involvement will be to make plans and strategies on how to run business.
Also, to form policies which is applied in running of business operations. Along with it, the
CEO involvement will be to develop plan for business growth. However, there will be
partnership of 51% - 49% in business. There is a partnership agreement in place if any
other partner wants to join.
Experience:The owner is having experience of 3 years. He has run and onwed business
for 3 years. The previous business managerd was hardware shop. In that owner has
achieved reward of quick expansion of business in various cities of Australia. Also, the

owner is having other experience of CEO, CFO, etc. as working in business. The owner has
also worked as volunteer in NGO.
Key personnel
Current staff
Job Title Name Expected staff
turnover
Skills or strengths
General manger Mr Smith
Williams
[12-18 months] Strong aptitude for data analytics
and strategic mindset.
Channel lead Mr Taylor
Lee
[12-18 months] Writing skills are excellent and
testing the collected data is great.
Digital marketer Mr Harris
Walker
[12-18 months] Have SEO and SEM skills along with
the email marketing skills
Accountant Mr Martin
King
[12-18 months] Make strategic decisions and is
expertise in the information
technology.
Required staff
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Business
strategist
[1] [2-3 years] Analysis of the data and
identify the opportunities
and threats that affect
the company.
year
Supply
chain
specialist
[2] [2-3 years] Business, planning and
analytical skills.
year
Customer
service
[4] [2-3 years] Empathy and emotional
intelligence.
Teamwork and product
knowledgeability needed.
year
Software
engineer
[5] [5 years] Artificial intelligence and
Data analytics
year
Recruitment options
The required staff can be searched online by posting the required skills and job
position.
Training programs
The skills that are not found by the online job vacancies will be developed by the
required training programs. The trainings will be provided by the internal employees and
some of the training will be provide by the external professionals. The manager can join

the training for the Web Digital Entrepreneur Bundle for getting a series of lessons on the
digital marketing.
Skill retention strategies
The procedural documentation will be different for different staff for example,
software development the project documentation can be: define the project, set coding
standards, formulate testing standards, document test results and outline design patterns
and style guides (Campos and et.al, 2017). For computer system management the
documentation procedural will be: testing documentation, Source code documentation,
API documentation, Software architecture documentation and solution instructions for
advanced users. The staffs are allocated with the responsibilities by online platforms and
the communication is also done online. The staffs are provided with the continuous
professional development program for developing the skills.
Products/services
Product/Service Description Price
Organic health care
products
Rich in antioxidants that is good for heart
and the overall health.
$8.10 to $26.99
AUD
Organic food More than 2500 organic foods options $14.39 to $40.50
AUD
Organic beauty
products
All the products are made of natural
ingredients and are chemical free.
$1.30 to $117.30
AUD
Market position: The product fits in the market very effectively as the demands for the
organic products are high in the market. The products are very budget friendly as
compared to the competitors in the market. The products are provided with the quality
along with the low price this increases the demand of the products.
Unique selling position: The products are introduced in the market only after trying the
samples of the products at first so the demand and the likability of the product are
known. This will let the company know about the profitability of the product before
making the product fully available (Alamaniotis, Bourbakis and Tsoukalas, 2019).
Anticipated demand: :The customers are taking the products in bulk due to the covid
crisis and they can collect the products for the longer periods where lockdowns are
stricter. So the demand of certain specific items will be more.
Pricing strategy: Price skimming strategy is used by the company as the lockdown has
reduced the budget for many customers and this will allow attracting more customers.
Value to customerThe products of the company are the necessity of all the customers
for daily purposes. The products are basic and that is needed by everyone.
Growth potential: The grocery items are all organic and the trend of organic food is not
going away anytime soon as the crisis has made the people health conscious more than
ever. The demand will grow with the time as many people shit towards living and eating
healthy.
Innovation
Research & development (R&D)/innovation activities