Business Plan for the ShopNow.com Application
Added on 2023-04-23
32 Pages5580 Words239 Views
Finance
|
|
|
Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Author Note
BUSINESS PLAN
Name of the Student
Name of the University
Author Note
1BUSINESS PLAN
Executive Summary
The report is based on the business idea of a venture named the ShopNow.com application
which can be understood to be a business based in Australia in the capital city of Canberra.
The report follows a systematic format with respect to which, it begins with a brief
description of the different operations of the firm which has then been followed by the details
on the operations, finances and other domains of the business.
Executive Summary
The report is based on the business idea of a venture named the ShopNow.com application
which can be understood to be a business based in Australia in the capital city of Canberra.
The report follows a systematic format with respect to which, it begins with a brief
description of the different operations of the firm which has then been followed by the details
on the operations, finances and other domains of the business.
2BUSINESS PLAN
1. Table of Contents
1. Business Overview........................................................................................................................4
1.1 Business name.......................................................................................................................4
1.2 Business Logo and Slogans...................................................................................................4
1.3 Prime Function......................................................................................................................4
1.4 Legal structure.......................................................................................................................5
1.5 Mission Statement.................................................................................................................5
1.6 Vision Statement...................................................................................................................6
1.7 Goals and Objectives............................................................................................................6
1.8 Location................................................................................................................................6
1.9 Operating Schedules.............................................................................................................7
1.10 Staffing requirements............................................................................................................9
1.11 Establishment Requirements.................................................................................................9
1.12 Legal Requirements............................................................................................................11
2. Marketing Plan.............................................................................................................................13
2.1 Market Research.................................................................................................................13
2.2 SWOT analysis...................................................................................................................13
2.3 Competitior Analysis..........................................................................................................13
2.4 Target Market......................................................................................................................14
2.5 Product................................................................................................................................14
2.6 Price....................................................................................................................................15
2.7 Place....................................................................................................................................15
2.8 Promotion............................................................................................................................15
3. Financial Plan..............................................................................................................................17
3.1 Financial Objectives............................................................................................................17
1. Table of Contents
1. Business Overview........................................................................................................................4
1.1 Business name.......................................................................................................................4
1.2 Business Logo and Slogans...................................................................................................4
1.3 Prime Function......................................................................................................................4
1.4 Legal structure.......................................................................................................................5
1.5 Mission Statement.................................................................................................................5
1.6 Vision Statement...................................................................................................................6
1.7 Goals and Objectives............................................................................................................6
1.8 Location................................................................................................................................6
1.9 Operating Schedules.............................................................................................................7
1.10 Staffing requirements............................................................................................................9
1.11 Establishment Requirements.................................................................................................9
1.12 Legal Requirements............................................................................................................11
2. Marketing Plan.............................................................................................................................13
2.1 Market Research.................................................................................................................13
2.2 SWOT analysis...................................................................................................................13
2.3 Competitior Analysis..........................................................................................................13
2.4 Target Market......................................................................................................................14
2.5 Product................................................................................................................................14
2.6 Price....................................................................................................................................15
2.7 Place....................................................................................................................................15
2.8 Promotion............................................................................................................................15
3. Financial Plan..............................................................................................................................17
3.1 Financial Objectives............................................................................................................17
3BUSINESS PLAN
3.2 Fixed costs and Establishment costs...................................................................................17
3.3 Varaiable costs....................................................................................................................19
3.4 Break even Analysis............................................................................................................20
3.5 Cash flow budget................................................................................................................21
4. Future developments....................................................................................................................23
5. Appendices...................................................................................................................................24
5.1 Logo design.........................................................................................................................24
5.2 Map of business location.....................................................................................................24
5.3 Survey results......................................................................................................................25
5.4 Other financials...................................................................................................................26
3.2 Fixed costs and Establishment costs...................................................................................17
3.3 Varaiable costs....................................................................................................................19
3.4 Break even Analysis............................................................................................................20
3.5 Cash flow budget................................................................................................................21
4. Future developments....................................................................................................................23
5. Appendices...................................................................................................................................24
5.1 Logo design.........................................................................................................................24
5.2 Map of business location.....................................................................................................24
5.3 Survey results......................................................................................................................25
5.4 Other financials...................................................................................................................26
4BUSINESS PLAN
1. Business Overview
1.1 Business name
The name of the business on which the particular business plan is based on is
ShopNow.com. The business is an online grocery application which will be connecting the
different grocers to the customers and allow them to exchange the goods in return of money.
The application will be available on the Android, iOS and windows platform along with a
website which can be accessed through a laptop or a computer.
1.2 Business Logo and Slogans
Figure 1: The logo and slogan
(As created by the author)
1.3 Prime Function
1. Business Overview
1.1 Business name
The name of the business on which the particular business plan is based on is
ShopNow.com. The business is an online grocery application which will be connecting the
different grocers to the customers and allow them to exchange the goods in return of money.
The application will be available on the Android, iOS and windows platform along with a
website which can be accessed through a laptop or a computer.
1.2 Business Logo and Slogans
Figure 1: The logo and slogan
(As created by the author)
1.3 Prime Function
5BUSINESS PLAN
The primary function of the business can be stated to be to provide cheap and good
quality grocery items to the different customers at the convenience of their doorsteps. The
company aims to ensure that they are able to resolve the troubles of the customers who are
required to spend their valuable time shopping and waiting at long queues. Through the
application and the website, the firm will be able to successfully provide the goods ordered
by the customers at their doorsteps and ensure good quality as well. Moreover, these
applications and websites can be used as a selling point for the various grocers as well, who
will be charged a nominal fees in return for the products which they will enlist on the
application.
1.4 Legal structure
The legal structure forms a crucial part of the business and with respect to this, it
becomes very important for the firm to ensure that the business will be successfully able to
run itself. Hence, in order to make the management considerably convenient, the legal
structure which has been chosen for the business is Sole proprietorship. The firm will be
divided into different divisions and each division will be responsible for managing their
operations. In addition to this, it also becomes important that each of the departmental heads
report to the hired CEO.
1.5 Mission Statement
The main mission of the organization can be stated to be as follows:
To provide timely service to the customers
To provide good quality products to the customers
To get into a long term relation with the suppliers
To build upon the image of the firm.
The primary function of the business can be stated to be to provide cheap and good
quality grocery items to the different customers at the convenience of their doorsteps. The
company aims to ensure that they are able to resolve the troubles of the customers who are
required to spend their valuable time shopping and waiting at long queues. Through the
application and the website, the firm will be able to successfully provide the goods ordered
by the customers at their doorsteps and ensure good quality as well. Moreover, these
applications and websites can be used as a selling point for the various grocers as well, who
will be charged a nominal fees in return for the products which they will enlist on the
application.
1.4 Legal structure
The legal structure forms a crucial part of the business and with respect to this, it
becomes very important for the firm to ensure that the business will be successfully able to
run itself. Hence, in order to make the management considerably convenient, the legal
structure which has been chosen for the business is Sole proprietorship. The firm will be
divided into different divisions and each division will be responsible for managing their
operations. In addition to this, it also becomes important that each of the departmental heads
report to the hired CEO.
1.5 Mission Statement
The main mission of the organization can be stated to be as follows:
To provide timely service to the customers
To provide good quality products to the customers
To get into a long term relation with the suppliers
To build upon the image of the firm.
6BUSINESS PLAN
To ensure a growth rate of 20% every year
To ensure that the firm becomes the most popular company as present in Canberra.
1.6 Vision Statement
The vision statement of the firm is as follows:
We at Shop Now.com aim to ensure that the firm is able to build a sustainable
future and get into a long term relationship with the different suppliers as well as the
customers.
1.7 Goals and Objectives
The primary goals as well as the objectives of the business can be stated to be as follows:
The firm aims to build a network of 100 suppliers in their first 6 months of its
operations
The firm aims to serve a minimum of 80 customer daily in the first 6 months of the
operations
The firms aims to initiate a sales of $100000 every month
The firm aims to grow at a percentage of 20 in the first 2 years
1.8 Location
The location which has been chosen for the purpose of the business can be
understood to be the Canberra region. The Canberra region can be understood to be the
capital city of Australia. As the capital city, the city has considerable importance in the
country and hence, is often considered as a prime location for the different operations
which generally take place at the work and hence, in line of this, it can be rightfully
To ensure a growth rate of 20% every year
To ensure that the firm becomes the most popular company as present in Canberra.
1.6 Vision Statement
The vision statement of the firm is as follows:
We at Shop Now.com aim to ensure that the firm is able to build a sustainable
future and get into a long term relationship with the different suppliers as well as the
customers.
1.7 Goals and Objectives
The primary goals as well as the objectives of the business can be stated to be as follows:
The firm aims to build a network of 100 suppliers in their first 6 months of its
operations
The firm aims to serve a minimum of 80 customer daily in the first 6 months of the
operations
The firms aims to initiate a sales of $100000 every month
The firm aims to grow at a percentage of 20 in the first 2 years
1.8 Location
The location which has been chosen for the purpose of the business can be
understood to be the Canberra region. The Canberra region can be understood to be the
capital city of Australia. As the capital city, the city has considerable importance in the
country and hence, is often considered as a prime location for the different operations
which generally take place at the work and hence, in line of this, it can be rightfully
7BUSINESS PLAN
understood that, if the Shop Now undertakes its operations in the city, it will be beneficial
for the firm to gain popularity in a short period of time.
1.9 Operating Schedules
The business model:
The Shop now aims to act as a common platform for all suppliers, wholesalers,
retailers as well as the customer alike. In this way, the business will be able to serve a larger
range of the different customers and in a manner similar to this, the consumers would be able
to gain the right products at the right price and at the right time (Anantadjaya 2013).
Categories of Business:
The different categories of the business which the firm aims to undertake, can be
understood to be as follows:
Business to consumers: The consumers who are working as professionals and other
such domains and often do not get the time to shop will be able to fulfil their overall needs by
providing them with adequate convenience. In addition to this, the different customers can
also undergo the analysis of the different catalogues and order any quantity of goods they
prefer.
The business process
The business process which will be followed by the firm can be understood to be the
simple buying and selling procedure. It can be essentially described as follows:
Registration: The customer would be required to register on the website and enable to
continue selecting the items which are required to be purchased.
understood that, if the Shop Now undertakes its operations in the city, it will be beneficial
for the firm to gain popularity in a short period of time.
1.9 Operating Schedules
The business model:
The Shop now aims to act as a common platform for all suppliers, wholesalers,
retailers as well as the customer alike. In this way, the business will be able to serve a larger
range of the different customers and in a manner similar to this, the consumers would be able
to gain the right products at the right price and at the right time (Anantadjaya 2013).
Categories of Business:
The different categories of the business which the firm aims to undertake, can be
understood to be as follows:
Business to consumers: The consumers who are working as professionals and other
such domains and often do not get the time to shop will be able to fulfil their overall needs by
providing them with adequate convenience. In addition to this, the different customers can
also undergo the analysis of the different catalogues and order any quantity of goods they
prefer.
The business process
The business process which will be followed by the firm can be understood to be the
simple buying and selling procedure. It can be essentially described as follows:
Registration: The customer would be required to register on the website and enable to
continue selecting the items which are required to be purchased.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Analysis of the Competitive Position of CBC Tiles pdflg...
|36
|6803
|111
Assignment on Business Plan (doc)lg...
|37
|6253
|100
Report on E-Business Applicationslg...
|6
|1133
|264
Crusin’ Cuisine Business Planlg...
|21
|4391
|71
Indian Grocery Store IT Systemlg...
|30
|3937
|181
BUSINESS ADMINISTRATION INTRODUCTION 6 UNIT 11 6 1.16 1.26 1.36 1.46 1.57 2.27 2.47 2.67 2.67 2.68 UNIT 19 8 1.18 1.28 1.28 1.38 1.89 1.29 2.39 2.29 3.310 3.210 3.310 3.310 3.216 3.316 3.416 3.5 UNITlg...
|26
|6428
|288