Business Plan for Coffee Shop in UK

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of business idea...............................................................................................................3
Target Customers.............................................................................................................................3
Market and competition...................................................................................................................4
PEST.......................................................................................................................................4
Porters five force analysis......................................................................................................4
SWOT..............................................................................................................................................6
SWOT analysis.......................................................................................................................6
Marketing and sales plan.................................................................................................................7
Operational plan...............................................................................................................................7
Backup plan.....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Business plan is considered an blueprint of a new concept, idea or business. It is also
identified as the effective practice that is used by business organisation at the time of introducing
any new product or service at marketplace. The current project is based on business plan for
coffee shop which will be opening in UK. The proposed business plan is composite of bakery
and cafe. This means that this cafe will going to offers food products belonging to both the
segments such as coffee as well as bakery products. This coffee shop will be introduced in UK
with name of “Mugs Coffee and Bakery House” House in London, UK. This report will include
in depth discussion on basic concept of the business idea, evaluation of external environment,
competition, targeted market for the business plan etc.
Overview of business idea
This business plan is developed with the idea of serving customers with high quality of
food items and drinks in the coffee house. The uniqueness of this coffee house will be
composition of coffee drinks and bakery food items. In this, host will offer baked food products
like cookies, breads, pies, cakes, range of coffee flavours, snacks and other items falls into the
same category. In this Mugs Coffee and Bakery House, customers will also given seating
facilities within the premises only. All the offering of Mugs Coffee and Bakery House, will be
offered to customers at nominal prices only.
The main influence of owner is to target youth as well tourists. In order to attract
maximum range of these customers location will be finalised at Mayfair. This place is quite
popular in UK where around thousands of people visits the same place. Mugs Coffee and Bakery
House will also provide party space to its customers where they can easily enjoy and celebrate
with their friend circle. This will work as the opportunity for the cafe as the respective cafe will
be able to attract maximum number of visitors with its unique services in rightful manner.
Target Customers
Mugs Coffee and Bakery House has targetted the customers on a number of
demographical basis. These are acknowledged to be age, gender, income, types and target
regions. The description and justification of target customer segments for the upcoming venture
are given as follows:-