Entrepreneurship: The Docks Coffee House Case Study

Enterprise And Entrepreneurship

INTRODUCTION
 Entrepreneurship is the activity of enterprise for setting up a new venture by taking
major financial risks in desire of earning profits in effective manner.
 The current assignment will be based on The Docks Coffee House, which falls
under category of well known cafes in the UK.
 This study will explain motivation for firm, process in context of idea generation
and will also define feasibility reports conducted.

Motivation for choice of venture
 Docks Coffee House operated in London where they provide special and tasty
coffee to consumers. Firm used ranges of approaches and methods to obtain their
following business objectives that are;
 The Docks Coffee House objective is to provide delicious and the best food
products such as coffee and other drinks to customers.
 Second objective of organization is to gain attention of local people that is
beneficial for business success.
 Third objective to firm is to increase customer’s base, satisfaction level and
profitability.

Procedure went through to generate this business idea
 The overall procedure of generating business ideas goes through detailed analysis of
market and learning from individual that are not visiting firm.