Business Plan for Healthy and Tasty in Colombo, Sri Lanka

Running head: BUSINESS PLAN
Managing Human Capital and Entrepreneurship
Name of the Student
Name of the University
Author note

1BUSINESS PLAN
Executive summary
The purpose of this report is to analyse the business environmental condition of Sri
Lanka for a start-u business. Healthy and Tasty will going to provide the special food service
within the metropolitan market of Colombo, Sri Lanka. Healthy and Tasty will provide the
special food service within the metropolitan market of Colombo, Sri Lanka. The core
competence of the Healthy and Tasty depends on the human resource, information system
and financial resources. In this report the macro and micro environmental analysis have been
done by PESTLE, SWOT, and Porter’s 5 force analysis. It has been found, that throughout
the start-up business development process, the most essential part is human resource planning
and their deployment strategy to increase the business competence. Being a new comer the
company may have to suffer from highly competitive supplier negotiation situation.

2BUSINESS PLAN
Table of Content
Introduction................................................................................................................................3
Core competence........................................................................................................................3
External Environmental Analysis..............................................................................................4
PESTEL..................................................................................................................................4
Porter’s five force...................................................................................................................5
Strategy formulation...................................................................................................................7
SWOT....................................................................................................................................7
Conclusion:................................................................................................................................7
References:.................................................................................................................................9
Appendices:..............................................................................................................................10

3BUSINESS PLAN
Introduction
Healthy and Tasty is an innovative food provider company dedicated to changing the
health quality of the citizen through testy and healthy diet. The aim of this service is to bring
the optimum diet practice in the regular life of citizens. The business will offer various types
of food with appropriate nutritious balance as per the health condition of the consumers
(Wellalage and Locke 2012). The consumer will be also able to choose several subsets of
services of food packages where the company will provide healthy food regularly in
appropriate schedule recommended for the consumer’s health condition and targets.
Healthy and Tasty will provide the special food service within the metropolitan
market of Colombo, Sri Lanka. The target consumers are the health conscious middle and
upper middle class citizens who want to maintain a simple and healthy food consuming
schedule while enjoying the pleasure of consuming testy food. As per the demographic
segments the target consumers are mainly 30 to 60 years old who needs a regular healthy and
nutritious diet. The Unique Selling Point (USP) will be “change your life with nutritious as
well as Tasty diet”. This USP will help to gain the consumer focus while motivating them
towards the offered services.
Core competence
The core competence of the Healthy and Tasty depends on the human resource,
information system and financial resources. To invest in the processed food market of Sri
Lanka the company will need the effective labour force, which will have enough knowledge
to organise and execute profitable marketing and sales strategy while communicating with the
consumer base (De Mel, McKenzie and Woodruff 2013). For physical evidence Healthy and
Tasty will need more in depth knowledge about the socio-cultural perspective of the
Colombo as well as their purchasing and decision making behaviour. Physical evidence
initially will depend on the choice of food dishes and the flavour preferences. Throughout the
process the aim and the USP of the business should be prioritise by each employee of the
organisation (Carraher and Van Auken 2013). The logistics is another major part of the
physical components of competence. Effective negotiation strategy can help the organisation
to negotiate with best suppliers of the Sri Lankan market. For this Healthy and Tasty can
collaborate with various retailer of the local and national level market.