Rainbow Rooftop: A Business Plan for a Colorful Food and Beverage Centre in Sri-Lanka

New Business Plan
Start a New Venture
RAINBOW ROOFTOP

Executive Summary
This study has provided in-depth business plan of initiating a new business set-up in
food and beverage industry in the market of Sri-Lanka. While launching a new
business set-up the business experts would have to focus on designing product and
service quality as per customers’ needs and demands. Rainbow Rooftop is designed
as one of the most attractive and colourful rooftop food and beverage centres
established in the market of Sri-Lanka. Providing delicious Indian dishes and Asian
Cuisine along with mock tails and various tasty milk shakes is the core products that
Rainbow Roof-top service providers supply to its target customers.
While establishing Rainbow Roof-top, the business expert decides to make some
distinct features within its product and services. Some of the most effective ways
are there based on which the identified threats can be mitigated. The opportunities
that the business experts can find out after opening Rainbow Roof-top in the
market of Sri-Lanka are analyzed. After identifying the areas of opportunities the
business experts of Rainbow Roof-top has found out the areas of threats as well
that can exploit the rhythmic process of business.

Table of Contents
•New Business Start-up 3
•Opportunity Gap 3
•Market Feasibility and Product Feasibility 3
•Organizational Feasibility 3
•Financial Feasibility 3
•Financial Budget for business start-up 3
•Organizational Feasibility: Skill set Requirement 3
•Gnatt Chart 3
•STP analysis 3
•Promotional Budget 3
•Business Model Canvas 3
•Risk Factors 3
•Risk and Mitigation Strategy 3
•Conclusion 4
•Reference List 4

New Business Start-up
Rainbow Roof-top
• Industry: Food and beverage
• Head office: Sri-Lanka
• Office Address: No. 65 C W W Kannangara Mawatha, Colombo 00700, Sri
Lanka
• Website: www.rainbow.com.sri

Opportunity Gap
Rainbow Rooftop is the food
and beverage centre
providing superior quality
of products and services

Perceptual Map