Business Plan for Rumble Coffee Roasters

BUSINESS PLAN

TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY.......................................................................................................1
2.0 THE BUSINESS........................................................................................................................1
2.1 About Business......................................................................................................................1
2.2 Mission and Vision Statement...............................................................................................1
2.3 Main products and services...................................................................................................1
3.0 MARKET ANALYSIS..............................................................................................................2
3.1 SWOT ANALYSIS...............................................................................................................2
3.2 PESTLE ANALYSIS............................................................................................................3
3.3 PORTER’S FIVE FORCE ANALYSIS................................................................................4
4.0 MARKETING...........................................................................................................................5
4.1 MARKETING MIX 4 P’S.....................................................................................................5
4.2 STP........................................................................................................................................5
5.0 LEGISLATION AND RISK MANAGEMENT.......................................................................6
6.0 FINANCE MANAGEMENT....................................................................................................6
REFERENCES................................................................................................................................8

1.0 EXECUTIVE SUMMARY
This report had focused upon development of business plan for an existing business in
Melbourne. Rumble Coffee Roasters are wholesale retailers who provide wholesale roasted
coffee, equipment’s and other different kinds of coffee product. This report would provide
details about business, market analysis, marketing, legislation and risk management, and
financial management
2.0 THE BUSINESS
Business name: Rumble Coffee Roasters
2.1 About Business
Rumble Coffee is a wholesale coffee roastery that supplies cafe all around Melbourne.
They also provide free local delivery of coffee products at wholesale prices. Their store is on 8
Thompson Street, Kensington Melbourne, Australia (Rumble Coffee Roasters, 2021). They
provide different kinds of roasted coffee and supply those coffee products on demand on
wholesale rate. Recently due to Covid-19 pandemic they have started various other kinds of
services as well such as on demand supply of roasted coffee, free home delivery, contact free
delivery of products. Not only this, they also provide training and support to different café’s,
supply raw materials to such café’s such as roasted coffee etc.
They focus upon maintaining and providing transparency within this business by
providing complete details of their current coffee projects in which they have clearly provided all
the information related to that project such as price paid by them, farm gate, market price, about
that coffee project, and many other important details. In order to enhance this transparency, they
provide their transparency report of every year in which they provide all kinds of pricing details
and comparative prices of this year and last year.
2.2 Mission and Vision Statement
Their main mission statement is to provide high quality coffee products to local cafe’s on
lowest wholesale rate.
Their vision is to become consistent world-class ethically sourced coffee providers and
trade wholeheartedly in order to provide support to others.
2.3 Main products and services
They provide wholesale coffee, training and support to new Café’s, wholesale
equipment’s, contract and private label roasting, brew gear, gifts, tea, hot chocolate etc.
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