Business Plan for Drinks and Doughnuts

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The business details.....................................................................................................................3
Macro- environmental overview.................................................................................................3
Market & industry analysis.........................................................................................................4
Competitor analysis.....................................................................................................................5
Marketing & Pricing strategies...................................................................................................6
Operations plan...........................................................................................................................6
Swot analysis...............................................................................................................................7
Financial requirements................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Undertaking the competitive market area, each and every business need to operate in the
suitable business environment undertaking the innovative business ideas. Moreover, undertaking
the innovative and unique idea in the market is useful in terms of capturing the prominent
attention of customers (McKenzie and Sansone, 2019). In regard of this, it is beneficial in order
to enhance the competitive image in market area and effective analysis of market is done as it is
essential due to offering and enhancing significant brand image of company by providing
qualitative services to its customers according to the requirements and wants. The present report
is based on the suitable business plan which is a new venture named Drinks and Doughnuts who
tends to operate in food and beverages sector in UK with the objective of enhancing their
business performance.
MAIN BODY
The business details
Drinks and Doughnuts is the new business venture which is a food and beverage
company situated in London, UK and also tends to serve food products in the dynamic market
area. For this, it is the small company who tends to develop business plan in order to achieve
competitive benefits. For this, they tends to offer wide variety of food products in market
according to the preferences of customers and menu of product in which organisation tends to
add few additional items like Strawberry Doughnuts, Chocolate Doughnuts and so on in terms of
enhancing the positive and enhanced brand image. For this, company tends to capture suitable
attention towards the innovative food products. Therefore, organisation tends to enhance the
profitability level in terms of sustaining in market for the long time.
Macro- environmental overview
Drinks and Doughnuts is the suitable restaurant who tends to provide effective quality of
food products and services to their potential customers in terms of analysing the basic needs and
requirements towards the Mixed Fruit Doughnuts. Therefore, in terms of offering suitable
services in UK, it is required for the company to organise PEST analysis regarding the impact of
macro environmental factors over the business which are as follows: Political: In UK, they tends to follow the constitutional monarchy running for the
suitable control for the effective structure. It is analysed that the UK is a decent country

who has prosperous environment with wide range of opportunities in the country and
outside the world (Jukova and et. al., 2019). Therefore, it tends to represent the suitable
opportunity for the Drinks and Doughnuts in terms of establishing their business in the
market of UK. Environmental: By considering the economic factor of UK tends to depict the effective
economic role and for this, UK tends to have strong and effective GDP, diverse economic
factors and by this they tends to face prominent challenges as well (Matović, 2020).
Therefore, in terms of Drinks and Doughnuts they tends to offer wide range of
contribution for the economic development in terms of increasing overall opportunity by
the several employment practices in UK. For this, it represent the huge population that
tends to make things more viable for the small market conditions which is beneficial for
them. Social: It effectively represent the needs and preferences of customers by considering the
requirements towards the products of business. In terms of Drinks and Doughnuts they
tend to offer Mixed Fruit Doughnuts at the wide range of quantity considering the quality
as well which is beneficial to sustain in market prominently (Götz, 2020).
 Technological: In terms of Drinks and Doughnuts they tends to execute suitable digital
transactions for the secured payment mode considering the government of UK regarding
the promotion of suitable practices.
Market & industry analysis
It is essential for new business ventures in order to effectively analyse the overall
industry as by this company tends to operate effectively for the operational activities at the
market area in terms of achieving competitive advantage from their competitors. In regard of
this, Drinks and Doughnuts tends to use Porter's five forces as the effective analysis tool which is
mentioned as: Industry Rivalry: Competitors in the market area tends to drive down for the suitable
prices of the commodities and also tends to eliminate the profitability factor of company.
In terms of Drinks and Doughnuts they tends to operate their business for the competitive
sector (Mariani, Morelli and Bartoloni, 2019). For this, company tends to enhance their
overall performance and need to develop sustainable differentiation for their products in
terms of competing with their competitors.