Innovation and Enterprise Proposal

Innovation and
Enterprise Proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Theories of innovation.................................................................................................................3
Idea generation of product...........................................................................................................4
Proposal for an innovative product or business idea...................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation refers to the development of new idea and make modifications in the existing
product considering the new packaging and style in order to enhance the growth and profitability
of company. Innovation is the prominent tool for the entrepreneurs by which they can exploit the
changes in terms of opportunity for the several business ideas and different services. The
capability of being presented within the discipline manner capable of learning something new
and practicing it (Castela and at. al., 2018). Innovation and entrepreneurship are considered as
the essential element in order to develop a successful commercial venture as these are the two
concepts that fuel company in order to do something innovative. To carry forward this report
innocent drinks is considered which is a beverage company and produces juice and smoothies in
order to sell it in the supermarket and other coffee shops. In this context the new innovative
product it has been brought by company is the Detox drink which is the mixture of cucumber and
mint as it is helpful in order to flushing out the toxins from the body and the quantifiable water is
added that leads to make a good combination for the digestion. Along with the report leads to
cover suitable theories of innovation and Idea generation of product and also device the proposal
for the innovative product.
MAIN BODY
Theories of innovation
Disruptive innovation theory is the prominent strategy that depict the simultaneous
happiness of bringing new product in the market by undertaking its presence as well. One of the
main objectives of using this theory is to create and capture the whole market area as the target
audience of innocent drink for their innovative product is every individual because it this drink
include antioxidants that helps in destroying toxins from the body and make individuals feel
revived (Otieno and at. al., 2016). With the help of this product company can achieve
competitive advantage over their competitors by offering innovative product in the new and
existing market area. Besides from this it also revolves around the searching of place where the
less organisations are operating as there is no pressure of pricing.
By undertaking the current business environment, the most of the organisations tends to
operate their business under the intense competition and also try to put their efforts in order to
achieve huge market area. For this the basic objective of this type of theory is to capture the new