This business plan discusses the overview of Earth's Herb Company, its mission, vision, smart objectives, external environment analysis using PESTLE framework, key competitors, and suggestions for the target market.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Business plan
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 Overview of proposed business idea...........................................................................................1 MAIN BODY...................................................................................................................................1 External environment analysis....................................................................................................2 Key competitors and what are the key competitors and there competitive advantage...............4 Suggestion for the proposed target market..................................................................................5 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Overview of proposed business idea Earth’s Herb is one of the new business firm which has established its business in the United Kingdom in order to effectively develop their dietary and organic business plan. This company tends to offer wide range of organic products which in turn has been made from using organic and natural products of the environment (Stevenson, Drake and Givens, 2018). No chemical products has been used and are free from artificial flavours. The owner of the company tends to use natural nuts, whole wheat, grains, seeds, etc. These products are produced without the use of generally modified components and synthetic chemical components. The range of goods such as packaged cereals, high fibre dietary biscuits, fresh canned juices, whole grain Tortillas, etc. in turn are considered to be few range of products which Earth’s Herb Company wants to offer to their customers. Mission The key vision of the Earth’s Herb Company is to empower customers to improve their health by offering wide range of organic and heathy range of products to the customers. Vision To become one of the leading company who offers range of organic and heathy range of products to the customers. I want to expand my business operations across the globe and create a competitive position by gaining high degree of market share. Smart Objectives The key objective of the Earth’s Herb Company is to increase the profit of the company by 5 to 7% by the end of 2020. To increase the customer base and market share of the Earth’s Herb Company to gain competitive position within 3 years. To deliver goods online for better customer service and increased sales within next 2 years. MAIN BODY Organic food industry has been performing exceptionally well as the sales in the 2018 of the organic food has increased by 5.3%. This has boosted up the customers getting highly engaged in indulging into healthy food diet. This way it helps in gaining better health outcomes and results from the customers (Dalziel, Kliem and Givens, 2015). The customers in turn are becoming very 1
diet conscious these days which is considered to be very useful in effectively targeting those customers who are very diet conscious. The UK food industry has been growing at an exceptional rate. The organic industry in turn are becoming more sustainable and tends to focus on understanding the needs and demand of the customers in order to provide best quality products to the customers (Payling, and et.al., 2015). Although, customers in turn are becoming more health conscious which helps in attaining higher customer base which eventually leads to higher sales and larger market share for the Earth’s Herb company. The organic food industry in turn has been growing at the normal pace of around 3.5%. External environment analysis. PESTLE framework is considered to be one of the effective framework which is very useful in analysing various external and internal environmental factors which in turn could affect the operations of the company (Fernandes, and et.al., 2016). It is very useful for the entrepreneur and management of the company to take proper decision in order to reduce environmental factors impact on the organisation. Political factor There are various sets of political factors such as government policy, labour laws, foreign trade policy, political instability, terrorism, environmental laws, funding grants, initiatives, fiscal policy, corruption, military considerations, trade restrictions, et cetera. which in turn largely influence the operations of the business. Customers are becoming more conscious towards their diet and there are various sets of health policies imposed by the government which in turn largely affected the working of the company (Alava, and et.al., 2018). Wide set of regulations and poor quality nutrition in turn is considered to be as one of the major factor which largely influences the operations of the Earth’s Herb company. Hence, free trade agreement, low set of labour standards within the developing countries and various sets of regulations on organic as well as GMO food is considered to be major opportunity for theEarth’s Herbcompany. Economic factor There are various sets of economic factors which are largely determines sustainability and profitabilityofthecompany(LOPEZDOMINGUEZandLEVYA,2019).Theyinclude disposable income of the consumer is in the business man, interest taxes, wage rate, exchange rates, interest rates, economic growth, inflation, deflation, financial capabilities, unemployment rates, etc. healthy and dietary food are considered to be more expensive than other non-organic 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
and natural products. The country within which the business operates and the unemployment rate in turn largely influence the company (PEST Analysis Example for the Food Industry, 2017). Growing disposable income health is one of the Opportunity which leads to higher profitability and sales. Rise in the cost of labourers is considered to be the major threat for the business. Higher employment great and economic stability a considered to be major opportunity for the Earth’s Herb company. Social factor Social and cultural factors are considered to be the set of attitude, belief belief and also trend of the population which largely affects the community and market of the organisation (Trematerra, and Fleurat-Lessard, 2015). These factors mainly comprises of age distribution, career attitude, culturaltrends,populationgrowth,demographics,imageoftheorganisation.Consumer confidence and industrial reviews. Moreover cultural barriers, lifestyle attitude, safety emphasis, etc. in turn are becoming one of the major social factors which largely influence the functioning and operations of the organisation.Nowadays people are becoming more health conscious which in turn helps in having better clear relationship with the organic dietary food and personal health of the customers. Increase in the number of wealth gap is considered to be one of the major threat for the business(PEST Analysis Example for the Food Industry, 2017). However increasing in the culture that was the day and changing lifestyle, increasing emphasis on the healthy lifestyle are considered to be one of the major opportunity for theEarth’s Herb Company. Technological factor There seems to be high degree of technological a new innovation and also helps in serving the customers better.These technological factors mainly comprises of maturity of technologies, production of goods and services, return on investment, increase training, potential copyright, potential infringement, communication with the target market, distribution of the goods and services, et cetera internal considered to be the key factors which largely influenced the operations of the firm (Sammut‐Bonnici and Galea, 2015). High degree of automation of the business, increase in the use of mobile technology, and integration with the online website helps in increasing the sales of the company which in turn leads to higher degree of a poor should be for the business. Creating food labels, effective practice, distribution services in turn are 3
considered to be one of the major factors which influence the functioning of theEarth’s Herb Company. Key competitors and what are the key competitors and there competitive advantage. The key industry products and services mainly comprises of dairy products, dietary biscuits, organic fruits, salads, cereals, baby food, organic beverages, organic meat, eggs, et cetera (Cotterill,2019).ThetileStreetactivitiesassociatedwithorganicfoodindustrymainly comprises of organic starts and grains retailing, organic dairy products retail, retailing of organic meat, organic beverage retailing, organic vegetable and fruits. The key competitors of the company or whole good supermarket, Organic valley, Trader Joe’s, simply organic, Seventh generation Inc. , Tesco company, Pacific natural foods, etc. are considered to be the key players of the Earth’s Herb company (Bohari, Hin and Fuad, 2017). One of the key competitors which holds the largest market share within the organic food retail industry are fresh and wild Ltd, river ford organic farmers Ltd. And Abel and Cole ltd. Competitive advantage is an effective measure which is considered to be very useful in creating a favourable set of business operations which in turn is considered to be very useful for the higher growth and efficiency of the business. Earth’s HerbCompany tends to focus on creating a competitive position within the market. The company can gain competitive advantage by delivering high quality organic dietary food products to the customers (Carraresi, and Banterle, 2015). This way it helps in gathering wide set of information which eventually leads to higher operational growth and efficiency. TheEarth’s HerbCompany will focus on engaging in effective marketing and delivering goods online which in turn is considered to be one of the effective measure to cater attraction of large number of customers. This leads to higher productivity and profitability of theEarth’s HerbCompany. There seems to be high degree of increasing demand for the organic dietary products which in turn is very advantageous for the growth and sustainability of the business (Fleisher and Bensoussan, 2015). TheEarth’s Herb Company will develop various different range of organic and dietary products at a competitive price which in turn will help in the attainment of higher operational growth and sustainability of theEarth’s HerbCompany. The company must in turn also focus on expanding their business to new places which will eventually help in increasing the demand of the customers. This in turn leads to higher market share of the organization and will also leads to higher operational growth and operational efficiency of theEarth’s HerbCompany. Creating a brand recognition and 4
indulging in the advanced marketing strategy in turn is considered to be very useful in maintaining higher set of goals and objectives of theEarth’s HerbCompany (Barański and et.al., 2017). This is an appropriate procedure which helps creating better market share and competitive position within the market better than its key competitors. Suggestion for the proposed target market. The Earth’s HerbCompany tends to target only those customers who in turn are highly health conscious. Targeting those customers who are highly health conscious helps in delivering the range of organic dietary products (Trematerra, and Fleurat-Lessard, 2015). It tends to target both male and female who in turn largely belongs to the age group of 28 to 80 years of the age. This way it helps in targeting large range of age population. This way it leads to high customer share and profitability.The Earth’s HerbCompany will target those high street area which will tend to largely focus on targeting large number of high end customers with utmost accuracy and efficiency. TheEarth’s HerbCompany will develop various store on high streets of London, mall and also small Kiosk which will in turn help in the attainment of the higher profitability by increasing the sales by targeting more customers.The Earth’s HerbCompany will also focus on establishing their business online which in turn is considered to be one of the most effective activity which in turn helps in targeting large number of customers across London and various other few areas in London (Carraresi, and Banterle, 2015). This way it helps in the attainment of the higher profitability and productivity by increasing the sales by targeting more customers. CONCLUSION From the above conducted study it has been summarized that,The organic industry in turn are becoming more sustainable and tends to focus on understanding the needs and demand of the customers in order to provide best quality products to the customers. This study will carry out political,social,economicandtechnologicalfactorwhichinturnlargelyinfluencethe functioning of the company. It has been concluded that, there are large number of key competitors which in turn influence business function. Competitive advantage is an effective measure which is considered to be very useful in creating a favourable set of business operations which in turn is considered to be very useful for the higher growth and efficiency of the business. The Organic dietaryCompany tends to target only those customers who in turn are highly health conscious. 5
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books and Journals Alava, R.P.,and et.al., 2018. PEST Analysis Based on Neutrosophic Cognitive Maps: A Case Study for Food Industry.Neutrosophic Sets and Systems,21(1), p.10. Barański, and et.al., 2017. Effects of organic food consumption on human health; the jury is still out!.Food & nutrition research,61(1), p.1287333. Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis.Geografia-Malaysian Journal of Society and Space,9(1). Carraresi, L. and Banterle, A., 2015. Agri-food competitive performance in EU countries: a fifteen-year retrospective.International Food and Agribusiness Management Review,18(1030- 2016-83063), pp.37-62. Cotterill, R.W., 2019.Competitive strategy analysis in the food system. CRC Press. Dalziel, C.J., Kliem, K.E. and Givens, D.I., 2015. Fat and fatty acid composition of cooked meat from UK retail chickens labelled as from organic and non-organic production systems.Food chemistry,179, pp.103-108. Fernandes, A.R and et.al., 2016. Bromine content and brominated flame retardants in food and animal feed from the UK.Chemosphere,150, pp.472-478. Fleisher,C.S.andBensoussan,B.E.,2015.Businessandcompetitiveanalysis:effective application of new and classic methods. FT Press. LOPEZDOMINGUEZ, S.D. and LEVYA, M., 2019. PEST analysis based on fuzzy decision maps for food industry.Revista ESPACIOS,40(03). Payling, L.M and et.al., 2015. Effect of milk type and processing on iodine concentration of organic and conventional winter milk at retail: implications for nutrition.Food chemistry,178, pp.327-330. Sammut‐Bonnici, T. and Galea, D., 2015. PEST analysis.Wiley Encyclopedia of management, pp.1-1. Stevenson, M.C., Drake, C. and Givens, D.I., 2018. Further studies on the iodine concentration of conventional, organic and UHT semi-skimmed milk at retail in the UK.Food chemistry,239, pp.551-555. Trematerra,P.andFleurat-Lessard,F.,2015.Foodindustrypracticesaffectingpest management.Stewart postharvest review,11(1), pp.1-7. 6
Online PEST Analysis Example for the Food Industry. 2017.[ONLINE]. Available through< https://pestleanalysis.com/pest-analysis-example-for-the-food-industry/> 7