Business Plan for Food Manufacturing and Retail Industry

BUSINESS PLAN

Contents
BUSINESS PLAN.......................................................................................................................................1
INTRODUCTION.......................................................................................................................................3
Business details:......................................................................................................................................3
Economic overview:....................................................................................................................................4
Pestle analysis:........................................................................................................................................4
Porters five forces model:........................................................................................................................5
Swot analysis:..........................................................................................................................................6
Marketing strategy...................................................................................................................................6
Targeting strategies:................................................................................................................................7
Pricing strategy:.......................................................................................................................................8
Finance plan................................................................................................................................................8
CONCLUSION:..........................................................................................................................................9
REFRENCES................................................................................................................................................11
Books and journals:...............................................................................................................................11

INTRODUCTION
A business needs a plan to develop and start a new venture, for provide product or services in
order to gain profit. It includes Planning of what to produce and organizing or managing the
resources. Also control and monitoring on performance is also a vital part to grow business. This
report is going to formulate a plan for business for food manufacturing and retail industry By
analyzing its internal and external factors which can affect its operations and management. Also
various marketing strategies to analyses appropriate segments and reach to large number of
customers. These topics will cover the facts and needs of customers and how a business owner
could effectively achieve it (Ashtekar, and Madhoor, 2017).
Business details:
The business is chosen for this report, is of manufacturing and retail food industry going
to establish among UK, market which is going to provide various consumer and basic goods
with the aim to retail under one roof. The requirement of its fund is upto 2200000 of capital also,
funds from outside sources will be needed. These include groceries, day to day household
products at Uk market.
In Uk, the consumer wants daily needed product at their convenient footsteps with low
price and good quality. Also, consumers are concerned about their health and sanitization which
make them consume more of organic and natural product. This business is planning to operate
and grow in every state of UK by opening each outlet in each state. And a digital online service
facility would be regulate. This will solve the problem of inconvenience to customers by
providing home delivery services and pre online bookings for takeaway. The main criteria
behind the business are their customers. Prioritize their demands and performance as per their
requirement. These needs can be better fulfill by engaging innovative strategy and ideas into
workplace and technologies also enhance(Tutor, 2019.
Economic overview:
Pestle analysis:
Pestle is a tool which help in analyse the impacts upon a business by external factors and
every firm needs to take these elements into consideration before planning strategies. The factors
are listed below:

Political: This factor includes government interference in business expansion by way of
taxation, fiscal policies, subsidies etc. In order to grow retail outlet government taxes has
increased the custom duty and prohibition on import and export goods due to which a retail firm
could cover only local market for its expansion ( Bestari, 2018).
Economical: Under this factor, economic terms has been focused, so that countries
economy would not suffer with the performance of any firm. It includes demand and supply,
interest rates, inflation. To neglect this factor the retail firm has to produce sufficient quantity
with less pricing policy.
Social: this factor influence on the social aspects in which a firm rendering its products.
In includes age, gender, consumer demand, income. It is significant for a new venture or an
exciting one to operate produce taking view to every indifferent individual. High standard
products and average affordable goods both needs to be serve to maintain social equality.
Technological: this factor provoke an organisation to look forward for new techniques in
their production or promotion. The retail firm must use digital services for customer convenience
by using mobile free app to oder and pay easily.
Legal: this factor influence through legal laws and acts due to which an enterprise forced
to obey the provisions to survive in the market (Fairchild, 2017). UK government imposed
employee welfare act under which every employee in entitled to get minimum wage salary.
Environmental : this factor put highlight on environmental crises through manufacturing
causes pollution or global warming. The retail firm must have to adopt such mechanism which
provide eco- friendly output with the help of natural products.
Porters five forces model:
This model is one of the best framework to analysis existing competition into industry
and firms. Through which, a firm being aware about its competency and future risks which
creates barrier in organisations productivity.
 Bargain power of suppliers: it shows the possibilities of suppliers to charge high
prices from their customers because of their existing relations. This impacts on firms cost
which leads to high selling price. In retail industry, their is low bargain power of supplier