Business Plan for Grocery Store

BUSINESS PLAN

Executive summary
This business plan is going to started on a Grocery Store. Here we describe its objectives and
goals by analyzing its internal and external operation which affect their environment and identify it in
full extent so that the organization could easily start its business in UK market. The finance plan has
given a detailed image of its needed funds into internal operations. Competitor analysis would have
shown its competitor while managing its business and could be a barrier in front of their profitability.

Contents
BUSINESS PLAN............................................................................................................................................1
Executive summary......................................................................................................................................2
INTRODUCTION...........................................................................................................................................4
Business details:......................................................................................................................................4
Economic overview:.....................................................................................................................................5
Pestle analysis:.........................................................................................................................................5
Porters five forces model:........................................................................................................................6
Swot analysis:..........................................................................................................................................7
Competitor analysis:....................................................................................................................................7
Marketing strategy..................................................................................................................................8
Targeting strategies:................................................................................................................................9
Pricing strategy:.....................................................................................................................................10
Operation plan:..........................................................................................................................................10
Finance plan...............................................................................................................................................11
CONCLUSION: ...........................................................................................................................................12
REFRENCES................................................................................................................................................13
Books and journals:...............................................................................................................................13

INTRODUCTION
A business needs a plan to develop and start a new venture, for provide product or services in
order to gain profit. It includes Planning of what to produce and organizing or managing the
resources. Also control and monitoring on performance is also a vital part to grow business. This
report is going to formulate a plan for business for food manufacturing and retail industry which
going to be named Grocery Store. By analyzing its internal and external factors which can affect
its operations and management. Also various marketing strategies to analyses appropriate
segments and reach to large number of customers. These topics will cover the facts and needs of
customers and how a business owner could effectively achieve it (Ashtekar, and Madhoor,
2017).
Business details:
The business is chosen for this report, is of manufacturing and retail food industry going
to establish among UK, market going to be name Grocery Store. which is going to provide
various consumer and basic goods with the aim to retail under one roof. The requirement of its
fund is upto 2200000 of capital also, funds from outside sources will be needed. These include
groceries, day to day household products at Uk market.
In Uk, the consumer wants daily needed product at their convenient footsteps with low
price and good quality. Also, consumers are concerned about their health and sanitization which
make them consume more of organic and natural product. This business is planning to operate
and grow in every state of UK by opening each outlet in each state. And a digital online service
facility would be regulate. This will solve the problem of inconvenience to customers by
providing home delivery services and pre online bookings for takeaway. The main criteria
behind the business are their customers. Prioritize their demands and performance as per their
requirement. These needs can be better fulfill by engaging innovative strategy and ideas into
workplace and technologies also enhance(Tutor, 2019.