Business Plan for Indian Tadka Vegetarian Restaurant

This business plan focuses on the opening of Indian Tadka Vegetarian Restaurant and its aim to capture a large market share by attracting customers interested in trying Indian food. It includes an evaluation of the external environment, analysis of SWOT, and the use of Porter's generic strategies for competitive advantage. The plan also discusses the location of the business, objectives, mission, and the 4 P's of marketing.

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................5
Q.1. Evaluation of External Environment?.................................................................................5
TASK 2 ...........................................................................................................................................7
Q.2.Analysis of SWOT for new business idea or plan. .............................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing plan is an example of business plan that deals with opening of business in the
competitive market and force the business to perform research of the market to settle business
easily. It also helps to earn maximum profit and business growth. This project will consider
Indian tadka vegetarian restaurant as new business unit. Its main aim is to capture the large area
of market by attracting large number of customers who are are interested to try Indian food. For
that deep analysis of various external factors will be analyses that can affect the business
negatively and positively and also make impact on profitability. To identify cost and to do
market research a good plan of marketing is prepare for the restaurant Indian Tadka.
Competitive advantage will also analyse as it support business to identify target audience with
long survival (Aronoff, 2016)
Overview of Restaurant “ INDIAN TADKA ”
Indian Tadka is the Indian restaurant that is specialized in vegetarian Indian food. The
main objective of it is to provide delicious food to their consumers and aid them with joy of
ultimate spices in there meal. It's main focus is on serving high quality food in affordable prices
so it is possible for every one to purchase food from their restaurant. It also create innovative
idea of giving home delivery services to their customers. They design their interior beautifully so
it attract large number of audience to wards their restaurant. Most of the chefs are Indians and
they have experience of preparing delicious as well as price worthy food. Towards natural
environment it has fulfilled their responsibility as they not use plastic in the working place and to
package food in home delivery(Buppert, 2020)
Mission: The Indian Tadka has a mission “ to make the sense of spices in audience mind
so that they can see the spices and can feel their there smell that can change the life towards
healthy environment.
Aim: The main aim of the restaurant is to serve the good food quality and providing
excellent services so that it give satisfaction to customers and attract large audience through
mouth publicity (Ghauri, 2020)
Objectives: Indian Tadka objectives are stated in the below mention paragraphs.
 To capture 40% market share from different location of market in which they are
presently operating.

 In a year, they must increase their brand value. Through maximising profit margin in the
long run and providing tasty dishes to their customers.
 Put an efforts to create powerful brand attribute to current health concious audience
market.
 To become successful is the main ambition of this business and also to develop a secure
financial resource is their another goal.
As these are objectives & missions of Indian restaurant that it wants to achieve by its opening.
Location of the business
The location of the business where we want to open the Indian restaurant is London street
because there are large number of school & college students and general public are present at this
location so it might attract huge audience (NA,2016)
TASK 1
Q.1. Evaluation of External Environment?
There is need to conduct analysis of various different factors of external environment as it
reduce the chances of business failure so analysation is to be done by using PESTLE. IT makes
negative as well as positive impact over business operations. In this deep study of factors like
social, political, environmental, legal, economic, technology is perform. So that business can
operate in effective and efficient manner and these factors helps in business growth and
development (Neubauer, 2016).
Political factors: As INDIAN TADKA think to serve their food in most of the locations
of London and Europe than various factors must be consider by it to run business in appropriate
manner. these are those factors that make impact on business of restaurant because of political
decision of government of nation in which origination is working. Restaurant INDIAN TADKA is
want to work in UK where there is a political uncertainty of Brexit . This can be major impact on
Indian tadka because it will change various rules & regulation that can negatively impact on
restaurant so there is need to do more planning to handle these uncertainties. This have some
positive impact on INDIAN TADKA business as it will generate great new opportunities for
development and growth of business and cost cutting as well as expansion of business.
Economical: In the respective factors economic activities influence are taken into
consideration. As it includes the factors that are relates to per capita income, employment

rate,inflation rate, exchange rate etc. The INDIAN TADKA is the vegetarian restaurant that is
dealing in food which has direct link with GDP growth rate and per capita rate as these factors
are taken in to consideration and it has favourable impact on restaurants business. As these above
factors help to raising number of vegetarian Indian food customers as per capita income in
United Kingdom is high (Wilson, 2017).
Social: It includes factors like habbits, culture, taste, preference, thinking etc. that is
running in external environment of business which has no control. Those factors affects the
business of Indian Tadka restaurant positively and negatively. It has positive impact because
large number of Indian people are present so their taste and culture is suitable for audience so it
will capture huge customer base by attracting so many people. It also has negative impact
because audience of different ideology can cause change in thinking ability of public towards
business and it will make negative impact on Indian Tadka business. Due to presence of different
culture people it makes negative impact on business because many non vegetarians and who are
not like to eat Indian food make negative impact as they tends to decrease customer base and
sales. Holidays also affect positively on sales because at the time of holidays most of the local
people or tourist visit the restaurant that leads to increase sale (Whittle, 2016)
Technological: It makes direct impact on restaurant Indian Tadka this is because
restaurant is dealing in food products and machines that are use to make the dishes are in regular
change as it need huge capital investment. To save money Indian Tadka restaurant select that
type of machinery that have no requirement to update and if it requires to update that involves
low capital investment. At present almost all the business in this industry give online facility to
give orders and for payment purpose. So by using these facilities it captures the large market area
Legal: It includes various legal issues & challenges. It covers those factors that
includes(Ward, 2016). legal formalities of law of different countries. In food industry it needs
various legal requiring such as cementation laws, equity laws, and hygienic factors etc. Indian
Tadka also make positive and negative impact of laws as it should follow these requirement. It
impacts positively by increasing customer trust on origination and also has negative impact as it
increase the production cost due to these rules & regulations.
Environmental: To run the business in profitable manner it is compulsory to fulfil all the
requirements of business environment where the business operate This include various factors
such as global warming, seasonal fluctuations, atmosphere, climate etc. All these elements are

part of these factors. Indian Tadka clearly examine the factors that makes impact on restaurants
business. Seasonal fluctuation also make positive affect as it helps in promoting their seasonal
dishes that leads to increase profitability. On the other hand Global warming is increasing
temperature of the country which results to reduce the time period of main season of food that is
winter. Working condition is also another factors that affects the sales and revenue of business. If
there is existence of favourable working condition than it increase the sales and if negative than
it decrease the sales. Because skilled and experience employees are not like to work in bad
working condition. If the working conditions are not suitable to workforce they not to join the
restaurant as their place of work( Sekaran, 2016).
Competitive advantage is that business situation in which brand / company is in
superior position than its competitor or it can be said that firm will decide where will be the
consumer of firm move. When origination uses the model of porters generic strategies companies
can get competitive advantage in business. In INDIAN TADKA restaurant this model can aid in
providing great benefit in achieving competitive advantage and work beyond the reach of other
competitors
TASK 2
Q.2.Analysis of SWOT for new business idea or plan.
To introduce a new business in a competitive environment is a complicated process.
Therefore it is must to view overall a strategies. As Swot analysis is the process that help
organisation to assess the current state of business( Randall, 2018).
To identify both internal and external strength, weakness, opportunities and threats, an
external analysis is to be done.
Strength Weakness
 Demand of Indian Food in the country
is high because large Indians are
present in near by location of restaurant
and there are various educational
institutes and corporate offices in that
 Not easy to capture large market share
initially because it is very difficult for
every business to create a good brand
image in the mind of customers in the
starting months so it makes negative

location so it can easily attract huge
customers. As it serves the pure
vegetarian food so it is beneficial for
Indians who are not to eat non veg.
 Location of business operation serve
high demands of customers. As the
place where the restaurant is open is
highly congusted area because there are
so many people of different age groups
are present and it also a very good
location so large tourists are easing
seeing in the location.
impact on sales initially.
 Not establish brand and at present most
of the audience are brand conscious
who prefer food services only from the
restaurants from where they have
driven their taste familiarity. And also
they are interested to buy food items
with the restaurants they are generally
go.
Opportunity Threat
 By adopting new advance technology
the restaurant can capture large market
share through serving online. So it has
great opportunity to increase sales
through offering services and food
online and offline. In this way it can
easily attract consumers and increase
sales for the business expansion
purpose.
 At the time of festive season large
audience are attracted because huge
tourism are visit to the country so it is
great opportunity to increase sales and
revenue.
 Competition: As there are large number
of restaurants and hotels are present in
that location so there is great threat of
business failure because people have
various alternatives and they choose the
best alternative according to their taste
and income.
 Threat of tax policies are also face by
company because if the rate of taxation
is increase, large part of the revenue is
paid as tax to government that results in
profit declining. And also if they
default to pay tax due to any reason
than it attracts heavy penalties and
punishments.

Explanation of 4 P's
Product: The first element of marketing four p's is product. It may include tangible as
well as intangible goods and services that fulfil the wants of customers.
Price: Once deep understanding of offering product is established we start to make focus
on pricing policy. Determination of price affects demand, supply, profit margin. Similar brand
may need to be positioned differently based on varying price point.
Promotion: It includes various element to promote awareness among audience like
social media marketing, e mail marketing, advertising, public relation, search engine marketing
etc.
Place: To evaluate the ideal location leads to convert potential client to actual client. In
today's world the main place where the potential customers are engaged & converted is online
platform.
CONCLUSION
After deep analysis and research it is to be conclude that there are large number of
opportunities for business for expansion and growth. But for this there is need to prepare
effective marketing plan and also do thorough analysis and study of different business
environmental factors that affects on its profitability and growth. Newly settled business have
idea about the factors that can help the organisation in gaining advantage and defeating its rivals
in business related environment. Organisation by using target marketing concept easily identify
customer's behaviour and according to that it reacts, that facilitates them to earn higher
productivity and maximum profit. It is also conclude that to reduce the chance of failures it is
necessary to analyse PESTLE and SWOT can also be perform to run business in efficient
manner.

REFERENCES
Books and Journals
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Neubauer, F. and Lank, A. G., 2016. The family business: Its governance for sustainability.
Springer.
Randall, S. B., 2018. Generating Business Referrals Without Asking: A Simple Five Step Plan to
a Referral Explosion. Morgan James Publishing.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Ward, J., 2016. Perpetuating the family business: 50 lessons learned from long lasting,
successful families in business. Springer.
Whittle, R. and Myrick, C. B., 2016. Enterprise business architecture: The formal link between
strategy and results. CRC Press.
Wilson, C. and Wilson, P., 2017. Make poverty business: increase profits and reduce risks by
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