Marketing - Business Plan of a Café Circus

Running head: MARKETING
MARKETING
Name of the Student:
Name of the University:
Author Note:

MARKETING
1
Table of Contents
Introduction......................................................................................................................................1
Discussion........................................................................................................................................1
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

MARKETING
2
Introduction
The report consists of the business plan of a coffee shop that is extremely popular in the
Sydney city of Australia. The name of the coffee house is café circus and is famous for its
excellent products and services. Café circus is performing well in the current market and even
standing out in the coffee industry. However, for further growth and expansion of the business, it
should try to implement specific strategies by evaluating all strengths and weaknesses of the
company. The café circus offers a comfortable and friendly atmosphere to its customers, even
serves delicious and excellent quality food. Various customers get attracted to the shop because
of its reasonable price and high-quality products and services. The main aim of the shop is to
create an environment where all employees can work with dignity and are treated equally by the
management (Amores-Salvadó, Martin-de Castro and Navas-López 2015). Even the business
aims to generate higher revenues for the company by which it can sustain the market for the long
run and can function smoothly without any complications.
Discussion
The café circus has an impressive and attractive interior where the customer can get a
variety of choices in terms of coffee and beverages. Coffee is available in different flavours from
latte to espresso, and the shop provides a wide range of opportunities in desserts and snacks. The
breakfast menu of the café has various items such as doughnuts, croissants, muffins, French
pastries, and many more that are loved by the customers. Bread items and fresh fruitcakes are
purchased from local vendors daily.
Nowadays, coffee houses are assumed as one of the best places for relaxing and hanging
out with closed ones. Café circus is operating in the area that is hugely beneficial for the business