Digital Business Plan for Love Yourself Limited

BUSINESS PLAN OF A DIGITAL
BUSINESS

INTRODUCTION
 Kuwait can be categorized as a rich
country in the world
 The extreme geographical condition of
the country account for food shortage
 The development of Love Yourself Limited
(LYL) can address the food problem in the
country
 This can help the company to gain
expansion into digital platform

MISSION, VISION AND OBJECTIVES
 The mission is to offer high quality
products of organic origin
 The vision is to create value for the
customers, society and the
environment
 The short term objective of LYL is to
offer premium quality products
 The second short team objective is
expand into the digital market of
Kuwait

CONTD..
 The first medium term objective is to expand in
Saudi Arabia
 The second medium term objective is to list the
securities in the Saudi Stock Exchange
 The long term objective of LYL is to expand in
major Asian countries
 The second is to gain access in the European
market
 The third long term objective is to expand in
the US and get listed on LSE and NYSE

MARKET
 Target market: Kuwait
 Target customers: Upper and middle
class people
 Formulate strategies to cope up with
the digital market demands of Kuwait
 Macro environment analysis is needed
for the development of LYL in Kuwait

POLITICAL FACTORS AFFECTING
KUWAIT
 Political factors such as Government of the
country can be considered as important
 Tax and tariffs have strong implication on the
development of the policies in the country
 Threats in the political circle is usually
received from terrorism and volatile political
relation with Iraq
 Despite this LYL can gain advantage for
proper political ties with US and India

 The economic factor have a huge impact on
the business
 The international currency exchange rate can
be considered as the strongest factor
 The weak international currency value of KWD
can be considered as a hindrance for the
company
 Interdependence between capital and revenue
also account for financial network in Kuwait
ECONOMIC FACTORS AFFECTING
KUWIAT

FLOWCHART OF SALES AND REVENUE GENERATION
PROCESS
LYL
Retail sales
division
(Traditional
business)
Digital sales
division (Newly
expanded
business)
Goods sold to
customers directly
at the retail stores
Payments received in
cash/cards
Customers
view products
on digital
portals
Customers place
orders
Customers pay
cash on delivery Customers pay through
cards on delivery of goods
or may pay right along with
the order