Marketing Plan for Target Corporation in Saudi Arabia

Marketing Plan 1
Marketing Plan

Marketing Plan 2
Contents
Introduction.................................................................................................................................................3
Description of the company.........................................................................................................................4
a. Vision..............................................................................................................................................4
b. Mission............................................................................................................................................4
c. Business objective...........................................................................................................................4
d. Product and type of services............................................................................................................5
Marketing plan............................................................................................................................................5
Target market..........................................................................................................................................5
Marketing mix strategies.........................................................................................................................6
Swot analysis...............................................................................................................................................7
Micro environmental analysis......................................................................................................................9
Porter’s Five Forces Analysis..................................................................................................................9
Macro environmental analysis...................................................................................................................10
PEST Analysis.......................................................................................................................................10
Mutually beneficial relationships with customers and maintain customer sales........................................11
Consumer decision processes....................................................................................................................12
Market research for making better decision...............................................................................................13
Evaluation of market segments..................................................................................................................13
Value propositions.....................................................................................................................................14
Managing of existing products and Steps in the best development process for new products...................14
Conclusion.................................................................................................................................................17
References.................................................................................................................................................18

Marketing Plan 3
Introduction
Business expansion has the benefit of revealing the business to the wider audience. Customers
are the key of success in operating a successful company. Various market aspects will be
included in this report about the Target Corporation. Target Corporation has developed its
business operation in various countries, now it is planning to expand its business in Saudi
Arabia. The main aim of this research is to set up the vision, mission and business objectives for
Target Corporation, Saudi Arabia. The marketing plan and SWOT analysis will be helpful for the
company to expand its business in Saudi Arabia. Furthermore, macro and micro environmental
analysis are carried out by using various strategic frameworks. Various significant points related
to Target Corporation in Saudi Arabia are involved like customer decision making process,
activities to enhance the customer relationship and evaluation of market segments.

Marketing Plan 4
Description of the company
Target Corporation is the second-largest discount store retailer in the United States. It stands at
the second position in the industry after Wal-Mart. The organization was founded by George
Dayton in the year 1902. Target operates 1,834 stores throughout the United States currently
(Target Corporation, 2014). It is expanding its operation in Saudi Arabia to increase its revenue
by selling. The vision, mission and objectives of Target Saudi Arabia are given below:
a. Vision
The vision of Target Corporation is to fulfil the needs of customers and “Expect More, Pay Less”
is the commitment of this company.
b. Mission
The mission of Target Corporation in Saudi Arabia is “to make Target the preferred shopping
destination for its guest by providing them great services with continuous innovation (Farafan,
2017).” By opening the store in Saudi Arabia, the aim of the company is to increase the sales of
the store and make it preferable for all the shoppers of Saudi Arabia.
c. Business objective
Target Corporation is the second largest American retailer and mass merchandiser that want to
expand its business by providing everyday trendy and basics, unique merchandize at discounted
prices. The target of the company is to become the customer oriented in Saudi Arabia. It will be
determined on essentials and demands of customer that what products and services should be
operate in the market of Saudi Arabia.