Business Plan of a Fitness Gym

Running head: BUSINESS PLAN OF A FITNESS GYM
Business Plan of a Fitness Gym
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1BUSINESS PLAN OF A FITNESS GYM
Executive Summary
Rolf Fitness Gym will ensure offering unique consumer value proposition to its target consumers
in attaining competitive edge because of which the company’s cash flow and income is expected
to increase gradually over the years. The mission of the business of Rolf Fitness Gym is
establishing a committed community of elite functional fitness. The business of this fitness gym
will also be focused on opening and operating a fitness facility at full capacity within the first
two years of its business operation. The promotional content will include engaging content and
visuals on the gym ambiance, the available training equipments, training sessions offered along
with the introductory discounts of the new gym. This proposal channel will also serve as
inexpensive mediums of advertising that can decrease costs along with creating high exposure
for the new gym.

2BUSINESS PLAN OF A FITNESS GYM
Table of Contents
1. Background..................................................................................................................................3
2. Mission........................................................................................................................................3
3. Product Offering..........................................................................................................................4
4. Market Analysis...........................................................................................................................5
4.1. Industry Analysis..................................................................................................................5
4.2. Competition..........................................................................................................................6
5. Primary Target Market................................................................................................................6
6. Marketing Strategy......................................................................................................................7
6.1. Product..................................................................................................................................7
6.2. Pricing...................................................................................................................................7
6.3. Distribution...........................................................................................................................8
6.4. Promotion.............................................................................................................................8
7. Financial Plan..............................................................................................................................9
8. Critical Risks.............................................................................................................................13
9. Conclusion and Recommendations............................................................................................14
References......................................................................................................................................15

3BUSINESS PLAN OF A FITNESS GYM
1. Background
Rolf Fitness Gym will position itself as a thriving fitness centre that can offer affordable
and convenient fitness training services to women and men at all ages nearby the Melbourne area
of Australia. The new business will gradually expand its business to other cities of Australia over
the years. For offering its consumers with most affordable fitness and gym based services
affordability, it will consider employing professional fitness trainers that will be certified as
personal trainers along with having personal knowledge and experience to offer the fitness
services as per consumers’ convenience (Barnes, Ball and Desbrow 2016). The personal trainers
will also be able to support the consumers visiting the fitness gym to attain their personal fitness
goals. The operating hours of the gym will be from 7 am in the morning to 9 pm at night all days
of a week. The fitness gym also focused on offering a low-cost along with ensuring flexible
alternative to expensive and off-site facilities through which it expects to target a huge base of
health conscious fitness-focused residents that are already to workout fir maintaining their
personal health (de Freitas and de Bom 2015). Rolf Fitness Gym will be unique in its business
approach in employing certified professional trainers that can offer exceptional personal training
to consumers.
2. Mission
The mission of the business of Rolf Fitness Gym is establishing a committed community
of elite functional fitness. The business of this fitness gym will also be focused on opening and
operating a fitness facility at full capacity within the first two years of its business operation.
Focused on such mission, the business will develop its fitness products and services based on the
goal of exceeding consumer expectations and increasing sales. To maintain efficiency of its