Encore Coffee Roaster Company’s business operation will be focused on developing a unique place for consumers to socialize within a conforming café environment along with offering them with freshly brewed coffee beverages. With increasing demand of superior quality gourmet coffee along with exceptional service, the business will capitalize on its proximity near the Manama beach for building a major group of repeat consumers. Through making such investments and by exceptional marketing strategy, the new business is expected to attain 65% of gross margin in the first year of its operation.