Business Concepts and Models for the Report

Business Development Proposal
Oracle Energy Solution

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................2
1.1 Business opportunity rationale.........................................................................................2
1.2 Rationale for this topic chosen.........................................................................................3
1.3 Approach chosen for designing and structuring of report................................................4
1.4 Relevant models and use of evidence sources..................................................................4
1.5 Time-scale for achievement.............................................................................................5
1.6 Structure of the report.......................................................................................................6
CHAPTER 2: CONCEPT OF BUSINESS .....................................................................................8
2.1 Description of business concept.......................................................................................8
2.2 The Concept Statement.....................................................................................................9
2.3 The Window of opportunity...........................................................................................10
CHAPTER 3: FEASIBILITY RESEARCH..................................................................................11
3.1 The feasibility research plan...........................................................................................11
3.2 Primary and secondary data needs.................................................................................11
3.3 Research methodologies.................................................................................................12
3.4 Five key areas of feasibility research.............................................................................13
3.5 Results of the research in terms of ambition vs ability..................................................22
3.6 Emergent resource needs ...............................................................................................23
CHAPTER 4 THE BUSINESS MODEL .....................................................................................26
4.1 Introduction....................................................................................................................26
4.2 Elements of business models..........................................................................................27
4.2.1 Business model canvas...........................................................................................27
CHAPTER 5 THE BUSINESS PLAN .........................................................................................36
5.1 Overviews of the plan.....................................................................................................36
5.2 Products and service.......................................................................................................36
5.3 Marketing plan (500)......................................................................................................37
5.4 Plan of sales....................................................................................................................39
5.5 Proposed plan of action..................................................................................................39

5.6 Personnel plan................................................................................................................41
5.7 Financial Summary.........................................................................................................42
5.8 Statement of likely risk and the ways it can be managed ..............................................46
5.9 Critical factors for success .............................................................................................47
REFERENCES..............................................................................................................................49

EXECUTIVE SUMMARY
Sources of energy such as fuel and electricity are common and highly consumed sources.
In the present era with non renewable energy is rapidly emerging as the alternative to fossil fuels
within the market. Solar panels are considered to be the effective and well defined sources of
energy generation aspects in the market. Present business plan will be developed for Oracle
Energy Solution (OES) to establish a solar panel manufacturing plant in Saudi Arabia. The
organisation will focus on enhancing the energy supply in the market by offering a wide and
significant range of products within the economy. The business unit will set up a manufacturing
plant in Rihad to enhance the sales and growth aspects in the market.
The business plan focuses on significant aspects of the feasibility study of the business. it
develops a well defined understanding about the factors associated with products and features
associated with the same. The business plan has proposed to develop a market for solar panels in
the Saudi market where by an investment plan of 2500000 SAR is proposed. Moreover the study
evaluated that the business success demands a well defined aspect of consumer relations and
quality aspects to enhance trust and loyalty in the market. The market analysis revealed that
government intervention in the economy in high for the business which has developed an
insignificant aspect for the business growth and development aspect. OES will focus on taking
advantage of government support for expanding market to enhance sales. The risk within the
market was analysed to be low due to low market competition in the economy.
It can be evaluated from the study that solar energy source is considered as one of the
most effective market which has developed its demand among household market in Saudi Arabia
and thus enhances the economy of the country. However, it also impacts upon different sources
and thus creates a great impact upon growth factor within international market. Solar panels are
considered to be the effective and efficient sources of energy generation so that it can be utilized
within households so that energy consumption can be saved. Hence, solar energy sources assists
households in providing best support in terms of using renewable energy and thus save the power
consumption. Further, it has been assessed that there is great market for solar energy which
proves to be golden opportunity and attain desired success and growth.
Furthermore, OES helps firm to focus upon using different solar panels as they are in
high demand among the household consumers of target market. Also, company focuses upon
developing manufacturing plant in Rihad city in order to fulfil the needs and wants of consumers.
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Here, main focus of business is to determine and assess the energy requirements among
culturally diverse customers of Saudi Arabia and thus offers them energy efficient and cost
effective aspects of power. The mission of the business will be attain individual consumer needs
of consumers, offering them high quality products by successfully associating with employees,
suppliers and government of the country.
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CHAPTER 1: INTRODUCTION
1.1 Business opportunity rationale
Illustration 1: Solar panel implementation in household
(Source:The Sun's Energy. 2015)
Energy industry is facing challenges within the market due to contracting resources and
rising demand in the economy. Sources of energy such as fuel and electricity are common and
highly consumed. In the present era with non renewable energy is rapidly emerging as the
alternative to fossil fuels within the market. It has been analysed that these sources have huge
potential to grow and develop within the economy. Solar energy source is one of the significant
market which has developed significant demand in the economy. The impact of the same has
created a wide and well developed growth measures in the global market. It has been analysed
that solar energy market has the golden opportunity for growth and development in the present
market. It has helped the companies in creating a well defined impact on demand and supply
aspects in the country. The above figure represents the installation of solar panels in the
household which works as a significant energy substitute for daily operations.
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Solar panels are considered to be the effective and well defined sources of energy
generation aspects in the market. Companies are continuously developing and designing the new
and developed models of solar panels to create and achieve demands within the market. Saudi
Arabia is one of the significant market for the proposed plan. The government is developing high
interest in enhancing the solar energy sector within the market. Considering the above factors
present business proposal for Oracle Energy Solution (OES) has been designed and developed
to establish a solar panel manufacturing plant and market in Saudi Arabia. As per the researches
the stated country has wide scope of development and is developing high demand for solar
panels. Moreover, the overall growth aspects for the proposed product is high in Saudi Arabia as
government is developing effective infrastructure for the renewable energy industry thus Solar
panel manufacturing will be a successful business opportunity in the country.
1.2 Rationale for this topic chosen
The analysis of energy industry revealed that the scope of the segment growth and
development is high and effective in the nation. It was evaluated that countries are seeking
alternatives for fossil fuel to enhance the growth and development aspects. Solar panel models in
the current era are developing at an effective rate. Solar power is an increasing market due to low
cost association and environmental aspects associated with the business. The present topic will
develop an extensive and in-depth analysis related to market demand and growth associated with
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Illustration 2: Working process of solar panel
(Source:Solar Mounting Systems 101, 2015)

the selected product. It has been evaluated that wide number of projects have been undertaken on
the selected aspect. Government and organisations are handling the projects in an effective
manner. The topic thus have been selected to develop an in-depth understanding about the topic
and analyse the opportunity associated with the proposed products. Solar panels are developing
market all over the globe. Business proposal on this topic will help in developing an extensive
understanding about the same.
1.3 Approach chosen for designing and structuring of report
The present study will undertake a detailed an extensive study regarding solar panel
manufacturing and installation in residential aspects for the study. The research will be carried
out on the exploratory approach which will help in analysing the concept, methods and analysis
of solar energy and its demand in the overall market. This approach will be effective for
understanding the information analysed and to seek the effective gap within the market to
establish the proposed product. Exploratory approach will help Oracle Energy Solutions (OES)
to understand the customer requirements and demands in the market. It will be identify that how
the company can produce the sustainable net cash flow and profit. Secondary research analysis
will be carried out to identify the significant information for the study.
1.4 Relevant models and use of evidence sources
OES is developing a feasible study to start up a new development project within the
market. Relevant concepts and models will be analysed and evaluated for the overall analysis.
The list of concepts and models applied in the study are effectively discussed henceforth.
 Timescale
 The Statement of concept
 Value Added Analysis
 Target market evaluation
 Feasibility of the research
 Gap analysis
 Segmentation analysis
 Value propositions
 Behaviour of buyers
 Start-up capital
 Working capital
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