Business Plan Poster

Business Plan Poster
Introduction
Business plan is defined as the written documentation
which outlines the core business activities of the
company along with mission, vision and objectives of
the company. In addition to this ways of attaining the
business objectives are also provided in the business
plan.
What the business is all about
Mission: To satisfy all our customers fashion needs
Vision: to gain customer loyalty by diversifying and
making the fashion business more inclusive.
Business objectives:
To offer high quality and affordable fashion products
To gain market leadership in fashion industry
To offer quality fashion products for every race,
nationality and age group
SWOT Analysis
• Strengths:The business firms offers diverse
product range. .
• Weaknesses: The company does not have
established brand image which is essential
for gaining success in the fashion industry.
Opportunities: The company has the
opportunity to increase profit margins by
using automation technology.
• Threats:The intense competition of the
fashion industry is threat to the progress of
Fashion Maybe.
Competition of Maybe Fashion
Forever 21: One of the primary
competitors of Maybe Fashion is Forever 21, the
company is fast fashion retailor headquartered in
America.
Turnover: The firm gained a turnover of $2.7
billion of the financial year 2018
Strengths: The consumer savvy nature of the firm
is another strengths of the company.
Weaknesses: The centralised decision making
process of the firm due to family ownership is
weakness of the company as it lowers the
contribution of stakeholders such as designers in
decision making processes.
H&M: This is one of the largest global
fast fashion retailor which is headquartered in
Sweden and has strong international presence in
74 international markets.
Turnover: The annual revenue of the company for
the financial year of 2020 amounts to $19.27
billion.
Strengths: The primary strength of H&M is that
it offers products at competitive pricing which is
able to attract consumers.
Background and Expertise
Fashion Maybe is a leading fashion organization
which provides fashion products for consumers of all
ages, races, cultural backgrounds, sexuality and
nationalities at affordable prices.
Target Market
Segmentation: The market segment for the firm
consists of middle income consumers who seek
affordable and high quality fashion options.
Targeting: The target consumer base of the Maybe
Fashion includes consumers within the age group
of fifteen and thirty-five year including every
gender and fall under the income level of middle
income base.
Positioning: The brand positions itself as high
quality affordable brand for young consumers.