Business Plan .

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN
Executive Summary:
The paper is focused in specifying the remedy for the concern of the people regarding
the radiation of the radio waves from the electronic devices. It is well known that the
radiation has significant detrimental impact on the health of the people. Hence it was
necessary to plan such a solution which will reduce the concern of the people in US. The
solution is planned by an organization in the form of Pro Tech Solutions. The paper evaluates
the competition that the product will face in the US market with precise implementation of
the Porter’s five forces model. In addition to this, the paper provides the differentiation
strategy and value proposition for the product and the organization with great significance on
the product features and the pricing strategy. It is important for a company to evaluate the
risk in producing a product that is not available in the market and in order to meet that
concern, the paper points out the risk and the consequences of them along with the strategy to
solve them. In addition to this, the paper portrays a SWOT Analysis of the chosen
organization and the product with precise focus on US market. The paper includes the
promotional strategies, organizational structure for the chosen venture, the fundamental
elements of the corporate culture along with the management philosophy. Apart from this, the
paper provides information on the on the various aspects of corporate culture like leadership,
communication, hiring process along with the motivation strategies and its elements like
professionalism, management style, recognition, employee training and fun activities.

2BUSINESS PLAN
Table of Contents
Introduction................................................................................................................................3
Competitive analysis..................................................................................................................3
Differentiation strategy and Value Proposition..........................................................................4
Risk assessment..........................................................................................................................5
SWOT Analysis.........................................................................................................................7
Strategic position statement.......................................................................................................8
Description of organizational structure and management philosophy.......................................9
The key element of corporate culture.......................................................................................10
The other key elements of corporate culture............................................................................11
Leadership............................................................................................................................11
Communication....................................................................................................................11
Hiring the Right person and the core values........................................................................11
The key element of motivation strategies................................................................................12
Conclusion................................................................................................................................14
References................................................................................................................................15

3BUSINESS PLAN
Introduction
In this era of technological advancement, devices like laptops, mobile phones, wifi
and others has become an integral part of life. Individuals, both at home as well as work place
use these devices. However devices like smart phones, smart watches, laptops, blue tooth
speakers and others emits radio waves that are highly injurious to health. Pro tech solutions,
which is a new business venture is planning to come up with anti-radiation wearable
technologies that will be able to mitigate the rising health concerns. In this report, the
competitive analysis, differentiation strategy and risk assessment of the mentioned company
will be performed. Along with that, a SWOT analysis of the company will also be performed
in order to understand the strengths and weaknesses of the company.
Competitive analysis
In order to analyze the competitiveness of the Pro-tech solutions, Porters five forces
analyses has been performed in the following paragraphs.
1. Competitive rivalry: The threat from competitive rivalry, when it
comes to the Pro-Tech Solutions is high. In spite of the fact that when it comes to the
wearable technology industry of US, the number of competitors are really high, till
date the number of companies that are concentrating on manufacturing anti-radiation
wearable gadgets is comparatively low (Dees, 2017). However, the company posses
two or three major competitors that are offering similar products to the consumers.
2. Bargaining power of the buyers: The bargaining power of the buyers
is low. Considering the fact that the Pro-Tech Solutions will provide the consumers
with high quality anti-radiation wearable devices at a price range that is slightly lower
than that of the competitors, it will be difficult for buyers to witch to another
company in case of slightest dissatisfaction.