SWOT Analysis of Grand RACV Golf Resort

SWOT analysis

Table of Contents
INTRODUCTION ...........................................................................................................................3
Strategic Management and Significance......................................................................................3
Competitive advantage and significance......................................................................................5
SWOT analysis ............................................................................................................................6
Competitor analysis......................................................................................................................9
Direct competitors of RACV golf resort hotel ..........................................................................10
Indirect competitor of RACV golf resort hotel .........................................................................10
Internal issues.............................................................................................................................11
REFERENCES...............................................................................................................................12

INTRODUCTION
The study is about strategic management, competitive advantage and SWOT analysis regarding
hospitality industry. SWOT analysis is an important tool for gauging an organisation's strengths
and challenges poised in the market. The SWOT signifies Strengths, Weaknesses, Opportunities
and Threats which an organization faces and it has to overcome its weaknesses by catching on
the opportunities prevalent in the market. The study takes Grand RACV golf resort, Melbourne
as the organisation which is in Australia but the hotel is actually a part of RACV golf resort
Hotels Corporation which was founded in 1957 as an American global hospitality company. The
chain has a portfolio of around eight family friendly hotels of which Grand RACV golf resort is a
part of. The study includes theoretical presentation of concepts and also does competitor analysis
as well as stakeholder identification.
Strategic Management and Significance
Strategic Management signifies a process of planning, analysing the competitive environment
prevalent , monitoring the working within internal organisation and evaluation of strategies to
reach the business goals and objectives. The importance of strategic management can be stated
as follows:
a) It sets the direction for the managers and employees to follow a strategy defined which can
bring profitable results in the future.
b) Planning done in advance helps in taking details in consideration and minimize risks
associated (Hurdawaty and Pratama, 2019).
c) Tasks are pre-defined in the strategy for each section to follow thus it helps in increasing
operational efficiency and thus maximize profit.
d) The strategy made for an organisation concerns all its departments to come in action and
accordingly financial planning is done to increase the marketing and operational activities to stay
in competition and meet the goals.
e) It helps companies to anticipate changes in advance and act pro actively sometimes to
introduce new changes in the market.
Resource based theory is a form of strategic management. Resources in an organisation can be
differentiated in two parts: tangible as well as intangible resources. Tangible resources of an