Business Plan Report

Business plan report

Table of Contents
INTRODUCTION...........................................................................................................................1
Business plan...................................................................................................................................1
Overview view of proposed business idea.............................................................................1
An evaluation of the external environment (PEST)...............................................................2
Evaluation of competitors and competitive advantage...........................................................4
Market segment of business idea............................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business plan is a detailed written document the provide description about main features
and components of a business that includes its nature of business, sales and there strategy. Use of
business plan report is essential for launch of a new venture as it provide better analysis and
evaluation of external business environment and also yield information about competition level
and suitable strategy (Louhaichi, 2018). This assignment is based on a launch of a new restaurant
in UK and includes various aspects associated with this. An overview of this new project is
provided in this report together with evaluation of external environment and other strategies
formed to face competition and ensure adequate level of success.
Business plan
Overview view of proposed business idea
In today’s world, the profit margin and growth opportunity are highly increasing in
service sector thus, the new business idea is associated with launch of a new restaurant in
London, UK. It has been evaluated that a tough competition is a prevailing in the hospitality
industry thus, it is necessary to come up with some new ideas and unique products. Thus, the
launched restaurant will be a vegan restaurant providing foods prepared with fresh vegetables,
fruits and other natural necessary ingredients (Policy, 2018). A western style starters, and snacks
together with various types of sandwiches, hotdogs, burgers, shakes, coffee, etc will also
provided by this restaurant at an adequate level of price.
Brand name- The proposed name for new restaurant is, “ Buzz time London Restaurant”
which will be located at London, UK.
Tag line- The tag line of this restaurant will be, “ Have a heart and serve food with
integrity.”
Mission
The mission of Buzz time London restaurant is, “ To provide bets quality food at most
reasonable price tighter with a quick service and most clean and attractive surroundings.”
Vision
The vision of this new restaurant is, “ To become most profitable and successful
restaurant through serving best food items and services to customers”.
List of product and services offered by the new restaurant
1