Business Plan for The Stef Kitchen

BUSINESS PLAN
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of business idea..........................................................................................................3
Evaluation of external environment using PEST analysis..........................................................4
POLITICAL FACTORS:............................................................................................................4
ECONOMICAL FACTORS:......................................................................................................4
SOCIAL FACTORS:..................................................................................................................5
TECHNOLOGICAL FACTOR:.................................................................................................5
Discuss competition and their competitive advantage in business.............................................5
Suggestions for proposed target market......................................................................................7
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................9
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INTRODUCTION
In this growing and developing phase where people are focused on earning more in order
to satisfied their needs and desires. The living standards of people are increasing and people don't
want to remain dependent on others. Hence young people are coming up with new and
innovative ideas and setting their own business (Barrow, Barrow and Brown, 2018). They are
able to run their business in most effective manner with the use of latest technology and able to
achieve their set goals and objectives. This trend in the market place has major contribution in
growth an development of economy as leading to generation of employment opportunities. This
report is based on business plan where focus is on analysing external environment, competitive
situations and suggestions for target market.
MAIN BODY
Overview of business idea
A business idea is an opinion through which owners of business can gain financial
benefits by offering products and services which are valuable and good for attracting numerous
customers through which business can gain competitive advantage.
The new business idea used in this project report is about launching a new restaurant
“The Stef kitchen” which will provide vegan food items to customers and promote healthy
lifestyle in marketplace. The location of restaurant is Riverview Building, North Bank, London,
UK (DeNoble and Zoller, 2017).
As we know vegan diet is a plant based diet and it involves no exploitation and is cruelty
free. The menu which we will provide will be based on fruits, vegetables, legumes, nuts, seeds,
dairy alternatives, vegetable oils, breads, rice and pasta. Through providing vegan food products,
we will aim to attract customers who are health conscious and we will aim to reduce heart
disease related risk by providing variety of vegan foods which are low in cholesterol level. This
plant based diet will help us to create awareness about healthy lifestyle and encourage customers
to opt for better options through which customers can enhance their living standards. Due to
rapidly changing trends, it can be analysed that nowadays people are opting food varieties which
are healthier rather than eating junk food or food which is bad for health. Through providing
vegan food products, we aim to target health conscious people, young and old generation people
through attractive advertisement and maintaining the quality of all food variety which will help
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