Business Plan for Restaurant - Desklib

This presentation is about a business plan for a restaurant named Passionate Foodie's. It covers the process of generating a business idea, feasibility studies, potential market opportunities, budgeting and pricing, marketing mix, and more. The presentation also includes a PESTEL analysis, STP analysis, and Porter's five forces analysis. The vision of the restaurant is also discussed. The presentation is relevant to the course BM564 Enterprise and Entrepreneurship.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION 3
 Motivation to choose the business plan for restaurant 3
 Process to generate business idea 3
 Feasibility studies connected 4
 Details of product to be offered 4
 Potential market opportunity 5
 Attractiveness of industry 6
 Vision for the business 7
 CONCLUSION 7
 REFERENCES 8

INTRODUCTION
Business plan is a vital tool that help a
business to determine organizational
success or fall the business venture. A
company with an appropriate business
plan can achieve their vision in
efficient manner. In this report there is
a business plan in which a restaurant
that's name is Passionate foodie's will
be open in UK.

Motivation to choose the business plan
for restaurant
 Become financially successful
 Express creativity
 Provide service to community

Process to generate business idea
 Brainstorming
 Internet research
 Mind mapping

Feasibility studies connected
 Business viability
 Is business worth pursuing?

STP analysis
 Segmentation
 Target market
 Positioning

Budgeting and Pricing for the business
Passionate
foodie's will adopt the cost
plus pricing strategy as it
is a very common menu
pricing policy that is used
by the restaurants.

Details of product to be offered
Passionate foodie's will offer a large
variety of food and drinks such as
sandwiches, shepherd's pie, ice tea,
coffee, Yorkshire pudding, col-
drinks, English breakfast and many
more.

Potential market opportunity
 Represent skills and an knowledge- Passionate foodie's
have opportunity to show its knowledge and skill by
implementing creativity in their food.
 Business expansion-They have opportunity to expand
their business in other market if they get success at one
place.
 Increase market shares- They can increase their market
share by improving their brand image in industry.

Finding gaps and solving problems
There are different gaps in this industry which are faced and solved
by Passionate foodie's. These gasp and solution are mentioned
below:
 Competition- Nowadays, there is a tough competition in among
the restaurants all restaurants provide different and attractive
services to their customers.
 Technology- Due to latest technology Passionate foodie's may
have face some difficulties as to obtain advantages of the
innovative technology respective restaurant need to invest a huge
amount in the technology.

PESTEL Analysis
 Political
 Economic
 Social
 Technology
 Legal
 Environmental

USP of chosen restaurant
Passionate foodie's will provide some different
service that make its special. This restaurant
also provide the facility to play some fun
activity to its customer.

Marketing mix for chosen restaurant
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence

Attractiveness of industry
(Porter's five forces)
 Threat of new entrants
 Bargaining power of customer
 Bargaining power of supplier
 Substitute product
 competitive rivalry

Vision for the business
Vision of the Passionate foodie's is to looks to
future and help give the business direction. It
help its team to stay focused on what matter
most and invite an innovation to help them
realize the vision they have created.

CONCLUSION
Form the above report it is concluded that the business
plan help an organisation to grow more. To implement a
business plan, owner should analyse that is there is
business is viable.

REFERENCES
 Afifi, H., 2022. Comparative analysis of markets attractiveness in
pharmaceutical sector between developed markets (Germany as role
model) Vs emerging markets (KSA as role model), highlighting selected
pharmaceutical segments in both countries (Doctoral dissertation).
 Helmold, M. and et. al., 2022. SCRM Strategy. In Supply Chain Risk
Management (pp. 13-35). Springer, Cham.
 Pereda, M.C. and et. al., 2022. Pharmacy technicians, supporting our past,
shaping our future: Implementing an ASHP-ACPE–accredited pharmacy
technician training program in an academic medical center. American
Journal of Health-System Pharmacy, 79(3), pp.179-186.